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Resolved Question: How to find statistics?
I would like to find out the statistics on how many people would see different types of advertising. The main type of advertising that I would like to know about is air based advertising (banners flown behind airplanes and ads on paragliders). Thanks for you help!! moreResolved Question: I'd like a short explanation of the differences between CPC and CPM in online advertising.?
I did understand the basic concepst but I do not realize exactly how much is a thousand impressions. How are they measured? Also where can I find some statistics about how many impressions/clicks are normally done on a medium-high traffic site. I want to assess the price of posting such banners and I don't know how many impressions mean "a lot" and how many mean "a little". Thanks! more
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