Advertising Effectiveness Page with Resources and More

Resolved Question: Is this further proof that G-d answers prayers?

These obviously devout Christians testify to the effectiveness of what they call The Miracle prayer. http://www.tybro.com/html/the_miracle_prayers.html?gclid=CIGOn-LZsp8CFVVu4wodEw3o0w "To activate the power of The Miracle Prayer in order to help you with a particular problem or goal, you must listen to the prayer while concentrating with your eyes closed. While you listen to The Miracle Prayer, the Light of the Creator will connect the energy of your plea to certain Celestial Beings who are the true vehicle, or catalysts, by which particular energies are transferred from the Tree of Knowledge to the Tree of Life." Seems a bargain at only $29.95. I mean they would not advertise if G-d did not answer these special prayers; would they? Has anyone here had personal success using this method? more

Resolved Question: Help me with a business question please?

You are the national sales manager responsible for marketing and selling pasta products for the Olde Italy Pasta Company. While the name implies the firm's products are made in Italy, the actual products are made in Oklahoma. Over the past 12 months your company has experienced declining sales and profits due to lower demand for high-car products. Now upper management feels something must be done to turn the company around. In fact, the situation is so bad that there have been rumors the firm may be forced to file bankruptcy. The management team has asked you to: 1. Find ways to increase sales. 2. Reduce advertising expenses. 3. Decrease the number of employees in your area from 15 to 12. Topics for Discussion: 1. Since you are the national sales manager in a company that makes pasta products, how could you improve total sales when a large portion of your customer base is attempting to reduce the amount of high-carb food items they eat? 2. Although you thought your budget was tight in your area (marketing) before the recent downturn in sales and profits, now upper management wants you to reduce advertising expenses. How can you increase advertising effectiveness while cutting back on advertising expenditures? 3. How do you choose the three employees that must be "given the boot"? Do you have any responsibility for "helping" these former employees once the decision is made? 4. How would you tell the employees that their services were no longer needed? more

Resolved Question: my church is seeking more effective ways of advertising Easter services this year, any ideas?

Everybody in a certain zip code gets a postcard from our church We advertise in newspapers and radio We put out signs in the front yards of a few of our church members that are positioned along main roadways. However, other churches have started to do that too, and we are worried that the effectiveness of those yard sings are getting lost in the mix. Does anybody have any better ideas for the yard signs in particular? What has worked for your church in the past that was effective in advertising Easter services? more

Resolved Question: helpppppppppppppppppppppppppppppppppppp?

1. Michael Jordan does a commercial saying Nike shoes are the best shoe out there and to "Buy Nike" -- this is an example of what? A. Bait and Switch B. Testimonial C. Glittering generalities D. Bandwagon 2. You go into a department store to buy a purse advertised to be on sale. You can't find it, but can find tons of more expensive bags on display for you to buy. This would be an example of what? A. Bait and Switch B. Transfer C. Glittering generalities D. Bandwagon 3. A politician delivers a speech, mentioning ideas such as "democracy," "justice" and "freedom" -- this would be an example of what? A. Emotional Word Repetition B. Testimonial C. Glittering generalities D. Bandwagon 4. After the Pittsburgh Steelers go 15-1 during the regular season, many people decide to purchase Steelers jerseys to wear -- this is an example of what? A. Bait and Switch B. Transfer C. Glittering generalities D. Bandwagon 5. President Bush delivers a speech as the American flag flies behind him this is an example of what? A. Testimonial B. Transfer C. Bait and Switch D. Bandwagon 6. During a political speech, the speaker continues to use the work patriotism this is an example of what? A. Emotional Word Repetition B. Testimonial C. Glittering generalities D. Bandwagon 7. An inventor is trying to sell his new producta miracle cleaner. What would be an appropriate persuasive technique he/she might use to promote its effectiveness? A. Bait and Switch B. Testimonial C. Glittering generalities D. Bandwagon 8. Bruce Robertss analysis of Wal-Marts $4 drug promotion indicates that Wal-Mart is using what persuasive technique? A. Bandwagon B. Transfer C. Bait and Switch D. Glittering Generalities 9. The central argument of this passage appears to be? A. In opposition to Wal-Marts $4 dollar drug prescriptions B. In favor of Wal-Marts $4 dollar drug prescriptions C. Neutral towards Wal-Marts $4 dollar drug prescriptions D. In favor of the quantity of the available drugs but in opposition to the costs 10. The National Community Pharmacists Association (NCPA) today warned patients, consumer advocates, and health policy experts to look closely at the program recently announced by Wal-Mart to begin offering a limited number of generic prescription medications for $4 for a 30-day supply in the Tampa, Florida, area. Advocates as used in the passage most likely means? A. Opponents B. Policy Makers C. Supporters D. Adversaries 11. Which of the following statements would most likely be included in the unabridged, complete, article? A. Prescription medicines are not a commodity like T-shirts and DVDs, and should not be held out as a loss-leader lure to patients. B. Wal-Marts new drug prescription $4 policy is an enormous success: profits have increased 30% C. Patients should be prepared to sue Wal-Mart for damages, from not getting their required medication. D. Prescription medicines may not be a commodity but Wal-Mart does have the authority to promote this to get customers in the door. 12. What persuasive technique does Basking in Reflected Glory remind you of? A. Bandwagon B. Transfer C. Bait and Switch D. Glittering Generalities 13. Basking as used in the passage most likely means what? A. To take great dissatisfaction B. To abominate C. To take great pleasure D. To fabricate 14. According to the passage, it can be inferred that if their schools team lost a game, students would then? A. Not be likely to wear school apparel B. Still wear school apparel C. Would be most likely to wear school apparel D. Would bask in reflected glory 15. Why does the author mention Social Identity theory in the passage? A. To show how basking is important to psychologists B. To examine different concepts psychologists use C. To explain how self esteem can be improved by BIRGing D. To explain the difference between BIRGing and social identity 16. Which of the following would be an example of Basking in Reflected Glory (BIRGing)? A. Wearing an OSU t-shirt after Michigan defeated OSU B. Removing a McCain bumper sticker after Obama won the presidency C. Sporting a Hilary Clinton T-shirt after Obama won the ticket D. Putting up an American flag after the US wins more gold metals at the Olympics 17. The texts central argument can be described as? A. To influence voters about the class presidents prior honesty B. To persuade voters to re-elect him C. To argue how progress, concern, honesty and achievement are important D. To sway voters not to elect Jason Jones 18. This election poster uses facts and opinions. What is one example of an opinion being used? A. Jason J more

Resolved Question: helppppppppppppppppp?

1. Michael Jordan does a commercial saying Nike shoes are the best shoe out there and to "Buy Nike" -- this is an example of what? A. Bait and Switch B. Testimonial C. Glittering generalities D. Bandwagon 2. You go into a department store to buy a purse advertised to be on sale. You can't find it, but can find tons of more expensive bags on display for you to buy. This would be an example of what? A. Bait and Switch B. Transfer C. Glittering generalities D. Bandwagon 3. A politician delivers a speech, mentioning ideas such as "democracy," "justice" and "freedom" -- this would be an example of what? A. Emotional Word Repetition B. Testimonial C. Glittering generalities D. Bandwagon 4. After the Pittsburgh Steelers go 15-1 during the regular season, many people decide to purchase Steelers jerseys to wear -- this is an example of what? A. Bait and Switch B. Transfer C. Glittering generalities D. Bandwagon 5. President Bush delivers a speech as the American flag flies behind him this is an example of what? A. Testimonial B. Transfer C. Bait and Switch D. Bandwagon 6. During a political speech, the speaker continues to use the work patriotism this is an example of what? A. Emotional Word Repetition B. Testimonial C. Glittering generalities D. Bandwagon 7. An inventor is trying to sell his new producta miracle cleaner. What would be an appropriate persuasive technique he/she might use to promote its effectiveness? A. Bait and Switch B. Testimonial C. Glittering generalities D. Bandwagon 8. Bruce Robertss analysis of Wal-Marts $4 drug promotion indicates that Wal-Mart is using what persuasive technique? A. Bandwagon B. Transfer C. Bait and Switch D. Glittering Generalities 9. The central argument of this passage appears to be? A. In opposition to Wal-Marts $4 dollar drug prescriptions B. In favor of Wal-Marts $4 dollar drug prescriptions C. Neutral towards Wal-Marts $4 dollar drug prescriptions D. In favor of the quantity of the available drugs but in opposition to the costs 10. The National Community Pharmacists Association (NCPA) today warned patients, consumer advocates, and health policy experts to look closely at the program recently announced by Wal-Mart to begin offering a limited number of generic prescription medications for $4 for a 30-day supply in the Tampa, Florida, area. Advocates as used in the passage most likely means? A. Opponents B. Policy Makers C. Supporters D. Adversaries 11. Which of the following statements would most likely be included in the unabridged, complete, article? A. Prescription medicines are not a commodity like T-shirts and DVDs, and should not be held out as a loss-leader lure to patients. B. Wal-Marts new drug prescription $4 policy is an enormous success: profits have increased 30% C. Patients should be prepared to sue Wal-Mart for damages, from not getting their required medication. D. Prescription medicines may not be a commodity but Wal-Mart does have the authority to promote this to get customers in the door. 12. What persuasive technique does Basking in Reflected Glory remind you of? A. Bandwagon B. Transfer C. Bait and Switch D. Glittering Generalities 13. Basking as used in the passage most likely means what? A. To take great dissatisfaction B. To abominate C. To take great pleasure D. To fabricate 14. According to the passage, it can be inferred that if their schools team lost a game, students would then? A. Not be likely to wear school apparel B. Still wear school apparel C. Would be most likely to wear school apparel D. Would bask in reflected glory 15. Why does the author mention Social Identity theory in the passage? A. To show how basking is important to psychologists B. To examine different concepts psychologists use C. To explain how self esteem can be improved by BIRGing D. To explain the difference between BIRGing and social identity 16. Which of the following would be an example of Basking in Reflected Glory (BIRGing)? A. Wearing an OSU t-shirt after Michigan defeated OSU B. Removing a McCain bumper sticker after Obama won the presidency C. Sporting a Hilary Clinton T-shirt after Obama won the ticket D. Putting up an American flag after the US wins more gold metals at the Olympics 17. The texts central argument can be described as? A. To influence voters about the class presidents prior honesty B. To persuade voters to re-elect him C. To argue how progress, concern, honesty and achievement are important D. To sway voters not to elect Jason Jones 18. This election poster uses facts and opinions. What is one example of an opinion being used? A. Jason J more

Resolved Question: Peer Review of Expository Essay Resources?

Symbols Across Cultures Student name Instructor name Course name Date From the time the earliest cultures learned to make representational drawings, people have been attempting to communicate through the use of symbols. Since the invention of technologies making it possible to widely distribute text and images within the past century or so, symbols have become more sophisticated. Society has improved our understanding of the effectiveness of a given image and manipulation of symbols in the form of advertising has become a science in itself. The tricky part of using symbols in appeals such as advertisements is that the meanings of symbols are built upon the cultural ideas and values of the society in which they’re produced. Meaning is transferred as a result of the understanding of the symbol as well as the way that this symbol is used in association with other symbols that also depend, to a large extent, on the understandings of this same society. The clues that are conveyed through these combinations of images educate the audience regarding how they should feel about various things. This is true whether the symbols are used to sell a product or to illustrate a story. By studying the visual clues presented through these combinations of symbols, an individual can gain a deep understanding of what the company, artist or illustrator is attempting to convey about themselves and social values. Since the symbol has to be understood by the public in order to effectively send an understandable message, there is an interactive cause and effect relationship involved in each symbol used in which the audience both determines the content and is instructed by it. This type of examination of how symbols are used and combined is what Roland Barthes called semiotic analysis. To fully understand the significance of the symbol and the way in which it can convey different meanings depending upon the society in which it is used, it is necessary to establish a fundamental vocabulary for the subject before applying it to specific examples. Essentially, the science of semiotics is the examination of symbols used in a particular culture or context to discover its meaning at various levels. “Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification” (Barthes, 1964). Through the clever use and combination of symbols, even common associations of meaning with an image can be manipulated in order to introduce a different meaning into the social narrative. This ‘artificial’ imposition of meaning is what Umberto Eco is referring to when he suggests that semiology is “a discipline for studying everything which can be used in order to lie” (1976). Although semiotics can refer to just the simple meanings inherent within a single symbol within a specific dominant culture, the concept of semiotics can move beyond the mere form of the individual symbol, though. Semiotics also expands to take into consideration how these various symbols work together with each other and with the specific language, color, expression and placement of these symbols as a means of signaling to a particular group that a message is intended to communicate something specific to them. In many cases, the resulting composition is expected to convey a deeper content of some kind beyond the mere appearance of its outer form. The language and terms developed within this field are thus very helpful in discovering the meaning of a given commonly used symbol such as the symbol of an apple. The practice of semiology makes the conversation about symbols easier because it breaks the discussion of images down into signifiers, signified and sign. Generally speaking, the ‘sign’ is the meaning that emerges as a result of the signifier and the signified. It can be thought of as the total result when the signified and the signifier are combined. David Chandler (2006) tells us that the signifier is “the form which the sign takes,” or the actual image that the viewer is presented with. The signified is “the concept it represents” (Chandler, 2006), or the ideas that are trying to be communicated. The basic way in which these terms are most often applied during discussion is that the signifier, the actual image, indicates the basic idea, the primary theme of the composition or the individual picture. This can be something relatively complex, such as the word ‘enter,’ or it can be something immediately recognizable, such as the symbol of an apple. From here, the signified almost immediately follows as we interpret the greater meaning behind this image. In the case of the word ‘enter’, we understand that those shapes are letters, those letters spell a word and that word means that this is the more

Resolved Question: anyone out there who would like to explain this for me in simple terms?

Advertising and the culture industry merge technically as well as economically. In both cases the same thing can be seen in innumerable places, and the mechanical repetition of the same culture product has come to be the same as that of the propaganda slogan. In both cases the insistent demand for effectiveness makes technology into psycho-technology, into a procedure for manipulating men. In both cases the standards are the striking yet familiar, the easy yet catchy, the skilful yet simple; the object is to overpower the customer, who is conceived as absent-minded or resistant. more

Resolved Question: Why are we spending $20 MILLION on those Stupid Recovery Act Signs?

Across the country, motorists are being greeted by signs advertising President Obama's $787 billion stimulus bill, and Republicans aren't happy about it. The large green-and-white highway signs declare, "Project Funded by the American Recovery and Reinvestment Act." Sen. Judd Gregg, R-N.H describes them as the "signs to nowhere" and tried in vain Wednesday to stop the advertising. Democrats were nearly unanimous in voting to defeat an amendment by Greg that would have prohibited the use of stimulus funds for signs that advertise taxpayer spending on stimulus projects. Only five Democrats crossed the aisle in the 45-52 vote, joining all 40 Republicans in support of Greg's amendment. "Considering the questionable effectiveness of the stimulus bill, it is completely unreasonable that signs are being constructed at a price tag of hundreds to thousands of dollars apiece for lawmakers to pat themselves on the back about this legislation," said Gregg, who voted against the stimulus bill. "These signs are simply for political self-interest, and it's high time we stop using stimulus dollars to fund them, and instead use these dollars for their intended purpose of creating economic activity," he said in a written statement. The cost of the signs vary from state to state. For example, a "Good Morning America" report calculated the cost at $500 in Maryland and New Hampshire to $3,000 in New Jersey. Gregg estimated the total cost at anywhere from $6 million to $20 million. more

Resolved Question: How can people like Grassley pretend that killing 'public option' alone solves Obamacare's takeover? 4 Ins cos?

They would require by law that 300 million people purchase an insurance policy designed and run by the government through compensation of our health care providers to provide service according to government 'cost effectiveness/best practices' 'recommendations.' Govt would write the policies, essentially (there is very little room for variation after the requirements by law are put in) and ins cos would administer them. Getting rid of the public option is NOT the solution to an all around bad bill. There never were subsidies for much of anyone not already subsidized, you did realize that, right? That is why so many of us were saying 'why don't we just subsidize a preexisting condition/catastrophic loss program as a back up states can opt into and people can buy, and not put the cost spiraling and intrusive other govt requirements into our health care. Go to opensecrets.org. Special interests wrote Obamacare and drug companies alone are spending more than McCain spent on advertising in his entire reelection campaign to shove it down our throats. http://www.sltrib.com/ci_13046477 This is still a takeover of providing health care to the nation, only insurance companies would administer the government product and pricing scheme. What do you think? Do you think just removing 'public option' is enough?scott, really? Then provide a credible link, and believe me, whitehouse.gov is no longer credible.Pfo, that isn't true at all about the bill not being all around bad. It IS all around bad.Greg, yeah except this bill cuts the already insolvent medicare fund, rather than fund it, right when the baby boomers are about to start needing it, and drops their entitlement to service, after they paid in all their lives for the current one, to a 'cost effective standard'. And the bill prohibits any challenge of the govt 'cost effective' standard determinations. more

Resolved Question: How do I get a certain blog or site's number of visitors or traffic per day?

I need it to measure a site or blog's effectiveness. It's for a digital advertising thing. Thanks! more

Resolved Question: Scottishness in advertising - help?

Hi Everyone! I am currently doing a dissertation on the effectiveness of "Scottishness" in advertising. If anybody has a spare 5-10 minutes I would really appreacite you filling it out. You don't have to be Scottish to do it. If you can do it just click on the link below: http://freeonlinesurveys.com/rendersurvey.asp?sid=sxt4fdkx0nrb30d629293 HUGE thanks to anyone who takes the time :D x more

Resolved Question: Scottishness Survey...Please do it?

Hi Everyone! I am currently doing a dissertation on the effectiveness of "Scottishness" in advertising. If anybody has a spare 5-10 minutes I would really appreacite you filling it out. You don't have to be Scottish to do it. If you can do it just click on the link below: http://freeonlinesurveys.com/rendersurvey.asp?sid=sxt4fdkx0nrb30d629293 HUGE thanks to anyone who takes the time :D xThank you guys I really appreciate you helping me out :D more

Resolved Question: "Scottishness" in Advertising?

Hi Everyone! I am currently doing a dissertation on the effectiveness of "Scottishness" in advertising. If anybody has a spare 5-10 minutes I would really appreacite you filling it out. You don't have to be Scottish to do it. If you can do it just click on the link below: http://freeonlinesurveys.com/rendersurvey.asp?sid=sxt4fdkx0nrb30d629293 HUGE thanks to anyone who takes the time :D x more

Resolved Question: "Scottishness" in Advertising Survey?

Hi Everyone! I am currently doing a dissertation on the effectiveness of "Scottishness" in advertising. If anybody has a spare 5-10 minutes I would really appreacite you filling it out. You don't have to be Scottish to do it. If you can do it just click on the link below: http://freeonlinesurveys.com/rendersurvey.asp?sid=sxt4fdkx0nrb30d629293 HUGE thanks to anyone who takes the time :D x more

Voting Question: Business Advertisement Question?

Okay so I own a business, (drain cleaning), and have tried many of different types of advertising, anything pretty much short of a television commercial (due to extreme expense). Well so far none have proven to be effective at all, ranging from internet adds to newspapers their tracking to see their effectiveness, they promise that it will pay for itself over and over again and yet I've found out that all their promises just added up to an extreme deficit on funding (am more then 20 k short)... Well I am trying to advertise locally but am not sure what exactly I should do considering newspapers and internet ads have just blown away my wallet. Any advice or know of any specific advertising vendors that can actually hold up to their word without costing me another 20k? more

Voting Question: 1. What have been the key success factors for Sony?

Sony Started as a radio repair shop, founded by Masuru Ikura and Akio Morita after Would War II. The company began its long history of producing compact consumer electronics in 1957, when it introduced the World’s first pocket-sized all-transistor radio. The company’s name, Sony, was taken from Sony, the Latin word for “sound” Sony went on to invest a series of transistor-based TVs and increasingly smaller audiocassette recorders. In 1979, the Sony Walkman introduced the World to a new, portable way of listening to music. Sony became a world leader in consumer electronics and was the first Japanese company to have its shares traded on the New York Stock Exchange. In the late 1980s, Sony began expanding into media, purchasing a U.S. record company (CSB records for $22 billion in 1988). And a major Hollywood studio (Columbia Pictures for $4.9 billion in 1989). The purchases made Sony a major force in the entertainment industry. The importance of marketing at Sony started with Akio Morita, who said that for a company to be successful, it must have three kinds of creativity: creativity to make inventions, creativity in planning and production, and creativity in marketing. Creativity in marketing at Sony means not just cleaver ads, but deep insight into its customers. For example, Sony knows its playstation customers like to find clues and to decode things. So Sony’s ads for playstation 2, like “Signs,” feature a young man walking the streets of a city where he encounters various signs foreshadowing the events. Mannequins appear in a store window, arms outstretched, and point enigmatically to something that’s about to happen. “The lead character is almost in the midst of his own role-playing game. He needs to follows clues to save the heroine”, said Andrew House, Sony’s executive vice president of marketing. In the ads, “we were essentially trying to tap into a range of emotions that we think we deliver in the games – intrigue, forebonding, excitement, panic, relief and achievement at the end”. Sony’s marketing also includes careful measurement of each campaign’s effectiveness. Foe example, Sony runs 30-second commercials for its Playstation as part of the previews in more than 1,800 theatres and on 8,000 movie screens. The ads appear before such films as “The Cat in the Hat”. Sony Computer Entertainment America has been running movie ads for six years.” Cinema advertising has been very effective for us”, said Amil Blaire, director of product marketing.” The reason why we have committed to cinema every year is the tremendous unaided recall shown by our own research and communicus – commissioned ad tracking”. Another example of measurement is Sony’s GenY youth marketing efforts. “The online program promoting the NetMD ATRAC CD Walkman and Cybershot U30 ran July 1 through September 30, 2003, and we found that more than 70 percent static banners”, said Serge Del Grosso, Director of Media and Internet Strategy, Sony Electronics”. In fact, Sony has even developed a direct-marketing solution which it sells to other companies who want to measure marketing effectiveness. The product, called eBridge[TM], allows marketers to use video, measure the effectiveness of the campaign, and gain insight into the target audience, all in one package. Sony expects that the next big breakthrough will not come from a single new electronic device.Rather, Sony President Kunitake Ando says that the future lies in making a whole range of devices more usefully linking them in a networked home-entertainment system. The company believes that its clout in consumer electronics, combined with its media content, will allow it to steer that convergence in a way that suits it. Whether the future of convergence resides in TV’s or PC’s or devices , $62-billion Sony makes every one of them- with a strong brand name that gives them an extra push off retail shelves around the world. 1. What have been the key success factors for Sony? 2. What recommendations would you make to senior marketing executives going forward? What should they he sure to do with its marketing? more

Resolved Question: Help with Maths Word Question?

To ascertain the effectiveness of the advertising campaign for the Red Cross Annual Appeal on donations, a telephone survey of 319 Brisbane residents was conducted. Two of the questions asked were 1. Did you see the advertisement for the Annual Appeal? 2. Did you donate to the Appeal? 201 of the respondents indicated they had seen the advertisement, with 13 of these not donating tothe Appeal. Overall, 70 respondents had not donated to the Appeal. One of the respondents was chosen at random, what is the probability that he saw an advertisement and gave a donation? more

Resolved Question: can you correct my one page essay about shamwow?

its says discribe and analyze the effectiveness of one advertisement for the product. present your decription and analysis in paragraph format one page consider the following points: i may not know the advertisemnt so describe it frully who is the consumer?(target market) remember the rules for creating good advertising reveiw the media rating chart what is the product's compititve age? this is what i asked for please read the way i write it and feel free to corect every single of my mistake and feel free to add some of your ideas:) thank you so much:) i want you to add for me some ideas who are the consumers of this product, thnx again Part C: - Advertising analysis This advertising is about a towels wash, dry and polishes any surface. One guy advertises about this product very briefly. He starts introducing his name as and the product he says sham wow is like a towel, chamois and sponge all in one, except it is extremely absorbent and can be used over and over. And also this guy introduce the product how relevant and easy to use it also this product or sham wow is machine washable bleachable, will not scratch any surface and will last for years. Moreover he said the product is relevant to use it for whatever we want like cars, boats, carpets, windows, bath etc. easy to remove cola, coffee, pet stains, it doesn’t drip or don’t make a mess and it will last 10 years. The consumer of this product the majorities are in the middle age like householders. In my opinion this product advertising accomplishes the attention, interest desire and action of the consumers. The ad was hilarious the person used some jokes like “made in Germany the germen people always make good stuffs” and he mentions the brand again and again the sound and the vision was clear and interesting. Moreover the massage of the ad was simple and consumer can be able to keep the massage in mind. In addition this ad get out in action to show the advantage of this product to the consumers and the consumer indeed admitted the product by saying “sham wow I can’t live without it” generally this ad has a logo, slogan, brand name and contact information ready for the consumers. The sham wow commercial adversities through TV, internet, radio, and magazine. I watched this program on women channel which is shows that they put the commercial on appropriate channel for consumers to find it’s easy. The product competitive age most likely is on maturity stage. Because there are other products that are similar with shomwow in a lot of ways so it’s hard to be secure form the compotators more

Resolved Question: The difference between shaping demand and creating demand?

I need to know what is shaping demand and what is creating demand. What is the nature and effectiveness of advertising in shaping and creating demand?I checked my lecture notes. But it doesn't mention bout shaping and creating demand.Thank u very much for the answer. It helps a lot more

Resolved Question: John Watson had a major impact not only on psychology but also on American business. Which statement best...?

John Watson had a major impact not only on psychology but also on American business. Which statement best describes Watson's influence on American business? A) Watson demonstrated the effectiveness of conditioned reinforcers and behavior modification techniques in improving worker productivity. B) Watson's research on conditioned responses in animals was used to improve veterinary practice and to develop new products for pets and livestock. C) Watson was a pioneer in using classical conditioning in advertising campaigns so that consumers would associate emotional responses with particular consumer products. D) Watson's classical conditioning techniques demonstrated the importance of having employees wear uniforms with the company's logo. more

Resolved Question: Which of these choices is NOT scientific?

Which of these would NOT be scientific? a. determine differences in species composition between two parks b. immunize people with different vaccines to determine the effectiveness against flu virus c. send tadpoles up in the space shuttle to see how gravity affects development d. use different tomatoes in spaghetti sauce to determine which produces the best taste e. use different advertising methods for a product to determine which produces the best purchasing results I know that it's either d or e but I'm not sure which it is. It's a bit confusing since d is subjective and e is more business-related. What do you think? more

Resolved Question: Which of these is NOT scientific?

Which of these would NOT be scientific? a. determine differences in species composition between two parks b. immunize people with different vaccines to determine the effectiveness against flu virus c. send tadpoles up in the space shuttle to see how gravity affects development d. use different tomatoes in spaghetti sauce to determine which produces the best taste e. use different advertising methods for a product to determine which produces the best purchasing results I am thinking the answer is either d or e. I'm leaning toward e more though. What do you think? more

Voting Question: can anyone tell me where i can find answers to these questions?

i have to submit assignments in my class in a few weeks and i dont have enough study material for these questions so guys plz help me out on these questions from the subject "CONSUMER BEHAVIOUR AND MARKETING RESEARCH" 1.Explain the importance of the study of consumer behavior in social marketing? 2.What do you understand the term "PERCEPTION" .hOW DOES SENSORY ADAPTON AFFECT ADVERTISING EFFECTIVENESS? 3.What is consumer motivatinonand discuss how motivation research is useful for business organizations 4.Explain the significance of life style as a basis of segmentation .what are life style products?how do you market them? 5.What is stratified sampling?when would you use disproportionate stratified sampling more

Resolved Question: Are there any reputable witches or warlocks who cast blessings or curses or other spells, for money?

If so, do they advertise their services online, and how is their effectiveness judged? more

Resolved Question: Effectiveness of Jumpstart Energy Pills?

Has anyone tried either Jumpstart energy or Jumpstart energy extreme pills? Was wondering if the effects are anything near what is advertised? If not what did you experience? more

Resolved Question: Over what time frame is a CPM figure measured?

Cost per mille is a popular yard stick in advertising, but really to make any comparisons you would have to define a time frame to achieve the impressions - i.e. cost per mille per month. It becomes hard to compare the cost-effectiveness of two mediums of advertising based on CPM, for example TV and billboard, when one has a lifetime of seconds (TV ad) and one has a lifetime of months (billboard ad) because you're not taking into account how fast each medium targets its audience. Advertising on reusable bags could have a lifetime of many years - would a CPM figure reflect the impressions over its entire lifetime? Thanks very much more

Resolved Question: Why do we allow pharmaceutical advertising on the TV? Do you feel we need more regulation?

Pharmaceutical companies are pitching to TV public who have no education in drug effectiveness or adverse reactions. Get them off the TV? more

Resolved Question: Are conspiracy theories created by governments to undermine anti-government movements?

I'm specifically referring to the fringe conspiracy theories about how some secret society of people rule the world and are conspiring to enslave everybody and there is nothing anybody can do to stop them. Obviously, there are groups of people who want to control others, enslave them, and expropriate wealth from them. These organizations are known as governments. Because governments are inherently oppressive institutions and because the establishment parties are virtually identical in most "democratic" countries, this gives the conspiracy theories a superficial appearance of being right in the minds of many. For the same reasons, people who make spurious arguments about how somehow people aren't required by the US government to pay income taxes provided that they say the right magic words appear to have some kernel of truth to them, as taxation is, of course, a form of theft and many people inherently recognize that taxation is wrong. I can think of 2 explanations for why conspiracy theories exist (although I'm sure there are more plausible explanations). The first is that the conspiracy theorists make alot of money off of selling their nonsense. Although this is true in many cases, it fails to explain why free conspiracy theory videos (with no advertising for the conspiracy theorist's other products) find their way onto the Internet. Many conspiracy theorists are clearly spreading their theories for ideological reasons. Considering the effects that conspiracy theories have on the people who believe them the strongest (defeatism) and the fact that this effect benefits governments (which would obviously be interested in reducing the effectiveness of potential anti-government activists) and that the governments definitely have the means to secretly create conspiracy theories (certainly, the CIA could create a conspiracy theory show as a front and the IRS was actually authorized in the recent bank bailout bill to set up tax scams as a sting operation to catch people trying to "cheat" on their income taxes), isn't it possible that governments are actually behind the conspiracy theories and that they are using them to discredit and to destroy the morale of opponents of government? more

Resolved Question: How do you judge the effectiveness of a website you are thinking of advertising with?

What kinds of questions would you ask the site owner offering the advertising? Most the times when I've asked about how others advertising on their website do, they say that they don't monitor it. Just trying to get the best marketing for my dollar. more

Voting Question: finding the number of times a viewer would have to view a comercial to gain the maximum positive effect?

the effectiveness of a TV commercial depends on how many times a viewer sees it. A television advertising agency has determined that if effectiveness (e) is put on a scale from 0 to 10 is maximum positive effect, then e= - 1/90 n^2 + 2/3 n where n is the number of times a viewer sees a particular commercial. Determine how many times a viewer should see a commercial to attain maximum positive effect. Please help.... i dont know how to do this question..... Thanks in advance! more

Voting Question: Statistics needed for work. How does a website improve your business?

specifically, im looking for general statistics regarding this. At work we may have a new grant for start-up businesses (around £200) especially for e-commerce, making it an 'e-grant'. To get the grant up and running i needed statistics in the UK like: on average, a bricks and mortar business can expect to increase their turnover by 20% after 6 months being online. And The cost effectiveness of operating and advertising online. etc. If you know of any good resources/links for anything to do with e-commerce investment and statistics that would be fantastic. Many thanks!Just to add, this is a possible scheme for a council. There are obvious arguments for having e-commerce but i would like to find a source of information that highlights the returns for small start-up businesses that adopt e-commerce. cheers. more

Resolved Question: Is there an effective Acai product other then the trial thing I've seen advertised.?

I've heard a lot about the acia plant and its benefits. However, since we as humans love to own things (even PLANTS) and then use them to make money, I know there are a lot of scams out there. Are there any products with a majority of acai juice or the fruit itself in it? If so where could I get it...at a decent price? Not mixed with water or other ingredients to dumb down the effectiveness of the fruit? Although it may work, I am not willing to do that free trial thing for the Acai Burn and get burnt with extra and hidden charges. more

Voting Question: How do advertisements with referrals work business-wise?

On the radio I heard an advertisement for laser eye surgery and they said "tell them we sent you and get an additional 10% off your final price" or something of that nature. 1. Is there a specific name for this kind of advertisement? (note that this is not a celebrity endorsement or testimonial. it's just like a coupon code) 2. How do the deals on these types of advertisements work? (business-wise for the advertiser and product owner aka the radio station and the surgery facility) 3. How does this type of advertisement compare to other types of advertisements in all aspects of advertising? (effectiveness to draw in advertising the product, cost of advertisement, etc) more

Voting Question: need your opinion on my resume?

Hi folks. want to get your take on my resume. I've been out of a job & seriously looking for a new position the past 3 months. But unfor. I've had little or no luck with even booking appointments (have had 5 out of 500 jobs i've applied at) Thus, I think there's something wrong with my resume. Can you let me know if you see any grammer mistake in here. Thanks Mr. XX xxx Eglinton Ave.W. #999, Toronto, Ont. Phone: (xxx) xxx-xxxx Email: xxxx@yahoo.ca Objective: To obtain a Marketing / Project Coordinator position within a progressive company that offers friendly environment with opportunities for growth and professional development. Profile: • Over 8 years of marketing and communication experience managing many projects worth over a quarter of million dollars per annual. • Prepared and managed the annual marketing budget of $5 million • Full process knowledge of print and web advertising. • Excellent verbal and written communications. • Problem solver and excellent organizational abilities. • Extremely sharp at quickly assessing needs and priorities. • Effective working both independently and as a team member. Work Experience: Senior Project Coordinator - Marketing 2008 xxxxx Toronto, Ont. • Planned, developed, and executed print and online advertising activities with an emphasis on acquiring new audience. • Assisted in developing goals, objectives and strategies for the Marketing department. • Worked closely with Media Relation and Sponsorship department to promote xxxxx and enhance its image in the corporate world. • Measured results and evaluated the effectiveness of the marketing plan for each program and project upon completion. • Recommended and managed marketing budgets for each program. • Worked with web and graphic departments to update and maintain the company’s website content. • Supervised and trained 5 seasonal assistants. Print Production Coordinator 2007 – 2008 xxxxx Toronto, Ont. • Coordinated the completion of projects in accordance with the quoted specifications, on time and to the customer's satisfaction. • Analyzed problems and implement solutions in the most cost efficient manner. • Reduced annual production cost by 7% through contract negotiation with outside suppliers. • Coordinated the development and implantation of clients’ online order form. • Planned and developed innovative “We Care Program” to better anticipate and satisfy customers’ needs and promote better customer relations. • Prepared purchase orders for outside suppliers. • Liaison between customer and all internal and external departments. Project Estimator 2004 – 2007 xxxx Toronto, Ont. • Prepared project cost estimates in a professional, timely and efficient manner. • Worked closely with V.P of sales & Account Managers and developed sales strategies that resulted into annual sale of $32 million in 2006 (company’s highest ever). • Worked with the sales and marketing team to help maintain sales objectives and remain price competitive in the market. • Analyzed and coordinated programs to identify and preserve company’s corporate advantage. • Recommended operating practice and process changes to senior managers to improve requirements planning, procurement and vendor management processes. • Located vendors of materials/supplies and interview them in order to determine product availability and terms of sales. Junior Marketing Manager 2001 - 2004 xxxxx Scarborough, Ont. • Managed the timeline and production of all customers’ printed materials such as brochures, direct mail, flyers, etc. • Run weekly, monthly and quarterly marketing reports for executive review. • Increase customer satisfaction rate by 15% by closely monitoring and adjusting to their special request. • Helped Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis. • Responded and provided assistance to incoming inquiries via telephone, fax, e-mail and web. Education: • Ryerson University Marketing Management Computer Skills: Adobe Illustrator Quark Xpress Adobe Photoshop MS Office (Excel, Word, Powerpoint) more

Resolved Question: need your feedback on my resume?

Mr. XX xxx Eglinton Ave.W. #999, Toronto, Ont. Phone: (xxx) xxx-xxxx Email: xxxx@yahoo.ca Objective: To obtain a Marketing / Project Coordinator position within a progressive company that offers friendly environment with opportunities for growth and professional development. Profile: •Over 8 years of marketing and communication experience managing many projects worth over a quarter of million dollars per annual. •Prepared and managed the annual marketing budget of $5 million •Full process knowledge of print and web advertising. •Excellent verbal and written communications. •Problem solver and excellent organizational abilities. •Extremely sharp at quickly assessing needs and priorities. •Effective working both independently and as a team member. Work Experience: Senior Project Coordinator - Marketing2008 xxxxx Toronto, Ont. •Planned, developed, and executed print and online advertising activities with an emphasis on acquiring new audience. •Assisted in developing goals, objectives and strategies for the Marketing department. •Worked closely with Media Relation and Sponsorship department to promote xxxxx and enhance its image in the corporate world. •Measured results and evaluated the effectiveness of the marketing plan for each program and project upon completion. •Recommended and managed marketing budgets for each program. •Worked with web and graphic departments to update and maintain the company’s website content. •Supervised and trained 5 seasonal assistants. Print Production Coordinator 2007 – 2008 xxxxx Toronto, Ont. •Coordinated the completion of projects in accordance with the quoted specifications, on time and to the customer's satisfaction. •Analyzed problems and implement solutions in the most cost efficient manner. •Reduced annual production cost by 7% through contract negotiation with outside suppliers. •Coordinated the development and implantation of clients’ online order form. •Planned and developed innovative “We Care Program” to better anticipate and satisfy customers’ needs and promote better customer relations. •Prepared purchase orders for outside suppliers. •Liaison between customer and all internal and external departments. Project Estimator 2004 – 2007 xxxx Toronto, Ont. •Prepared project cost estimates in a professional, timely and efficient manner. •Worked closely with V.P of sales & Account Managers and developed sales strategies that resulted into annual sale of $32 million in 2006 (company’s highest ever). •Worked with the sales and marketing team to help maintain sales objectives and remain price competitive in the market. •Analyzed and coordinated programs to identify and preserve company’s corporate advantage. •Recommended operating practice and process changes to senior managers to improve requirements planning, procurement and vendor management processes. •Located vendors of materials/supplies and interview them in order to determine product availability and terms of sales. Junior Marketing Manager2001 - 2004 xxxxx Scarborough, Ont. •Managed the timeline and production of all customers’ printed materials such as brochures, direct mail, flyers, etc. •Run weekly, monthly and quarterly marketing reports for executive review. •Increase customer satisfaction rate by 15% by closely monitoring and adjusting to their special request. •Helped Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis. •Responded and provided assistance to incoming inquiries via telephone, fax, e-mail and web. Education: •Ryerson University Marketing Management Computer Skills: Adobe IllustratorQuark Xpress Adobe PhotoshopMS Office (Excel, Word, Powerpoint) more

Resolved Question: Does this sound okay? 10 pts?

We had to come up with a product for class and I came up with walk wear which is basically a hoodie with speakers in it so you can listen to music Does my body paragraphs and conclusion sound alright and if can you please let me know if I should make any changes. Thanks The average cost for a television commercial is about $200,000 for one 30-second commercial during prime time. The magazine ads are $1,200 to $5,000 per month or per issue depending on the ad size and demographics. Online ads are $0.60 pay-per-click or $1,200 - $1,800 a month for aggressive campaigns, although it does not include search engine optimization. Banner ads on websites can cost $200 to $1,200 per year and per banner. Websites cost $150 annually for domain and hosting, plus what you determine your budget to be for design and maintenance. A reasonable bottom line budget for an author without a large body of work for a basic site is about $500. Each of these advertising approaches will make a great impact on the consumer while convincing them to buy our product. Television commercials, magazines ads, online ads, and celebrity endorsement, are most favorable and popular today by society and will also help promote the merchandise. The target audience is anyone who enjoys listening to music. The cost effectiveness of the product is reasonably priced and well worth every penny. Also, the redundancy capabilities can be modernize and altered for future representation. Consequently, in order to sell the product Walk- Wear we will use a variety of different and alluring forms of media to capture the consumer. Television commercials, magazines ads, online ads, along with celebrity endorsements will help promote our product while making a new fashion trend. more

Resolved Question: Resume review - marketing coordinator?

Hi all, I have been in the job market the past 2 months with not so much of success in achieving interviews (5 so far) I would appreciate those of you who are in marketing field or HR/career developement, could take a look at my resume below & give me your feedback (things that could be improved). I'm looking for a Marketing / Project Coordinator position thanks Fxxx Fxxxxx 777 xxxx,ave Phone: (647) xxx-xxxx Email: xxx@go.com Objective: To obtain a challenging and rewarding position where my skills in marketing, print and communication may be effectively utilized. Profile: •Over 8 years of marketing and communication experience managing many projects worth over a quarter of million dollars per annual. •Prepared and managed the annual marketing budget of $5 million •Full process knowledge of print and web advertising. •Excellent verbal and written communications. •Problem solver and excellent organizational abilities. •Extremely sharp at quickly assessing needs and priorities. •Effective working both independently and as a team member. Work Experience: Senior Project Coordinator - Marketing 2008 xxxxxx Toronto, Ont. •Planned, coordinated and evaluated the activities, programs and services of the department to ensure its effective operation •Assisted in developing goals, objectives and strategies for the Marketing department to promote xxx Centre programs and activities •Measured results and evaluated the effectiveness of the marketing plan for each program and project upon completion •Functioned as the driving force to ensure complete implementation and successful operation of marketing and design processes •Supervised and trained seasonal assistants Print Production Coordinator 2007 – 2008 xxxxx Toronto, Ont. •Coordinated the production of prepress, print, bindery, mailing, shipping and outside services in accordance with the quoted specifications to ensure the work will be completed on time, and to the customer's satisfaction •Analyzed problems and implement solutions in the most cost efficient manner •Liaison between customer and all internal and external departments •Prepared purchase orders for outside suppliers •Received and distributed information from customer or sales executives to all departments Project Estimator 2004 – 2007 xxxxx Toronto, Ont. •Prepared project cost estimates in a professional, timely and efficient manner •Worked with the sales and marketing team to help maintain sales objectives and remain price competitive in the market •Monitored and reported performance of major markets and recommend & implement program improvements •Recommended operating practice and process changes to senior directors to improve requirements planning, procurement and vendor management processes •Located vendors of materials/supplies and interview them in order to determine product availability and terms of sales Junior Marketing Manager 2001 - 2004 xxxxxx Scarborough, Ont. •Managed the timeline and production of all customers’ printed materials such as brochures, direct mail, flyers, etc. •Assisted in management of trade shows, conducting analysis of effectiveness, product selections and booth design directions. •Responded and provided assistance to incoming inquiries via telephone, fax, e-mail and web. •Helped Identify desirable new business opportunities and market expansion potential for clients by conducting sales and marketing competitive analysis. Education: •xxxx University Marketing Management Computer Skills: Adobe Illustrator Quark Xpress Adobe Photoshop MS Office (Excel, Word, Powerpoint) References:Available upon request more

Resolved Question: QUADRATIC QUESTION .?

The effectiveness of a television commercial depends on how many times a view watches it. After some experiments, an advertising agency found that if the effectiveness E is measured on a scale of 0 to 10, then E(n) = 2/3n - 1/90n^2 where n i sthe number of times a viewer watches a given commercial. For a commercial to have maximum effectiveness, how many times should a viewer watch it? PLEASE SHOW WORK AND EXPLAIN WHY PLEASE PLEASE PLEAASE . AND THANK YOU more

Resolved Question: Why in heck don't "Truth In advertising" laws apply to political campaigns? ?

I think there should be a grass roots effort to push this through to apply for all political campaigns. If it's good enough for small business, it's good enough for our politicians! http://www.ftc.gov/bcp/edu/pubs/business/adv/bus35.shtm How does the FTC determine if an ad is deceptive? A typical inquiry follows these steps: The FTC looks at the ad from the point of view of the "reasonable consumer" - the typical person looking at the ad. Rather than focusing on certain words, the FTC looks at the ad in context - words, phrases, and pictures -ÿto determine what it conveys to consumers. The FTC looks at both "express" and "implied" claims. An express claim is literally made in the ad. For example, "ABC Mouthwash prevents colds" is an express claim that the product will prevent colds. An implied claim is one made indirectly or by inference. "ABC Mouthwash kills the germs that cause colds" contains an implied claim that the product will prevent colds. Although the ad doesn't literally say that the product prevents colds, it would be reasonable for a consumer to conclude from the statement "kills the germs that cause colds" that the product will prevent colds. Under the law, advertisers must have proof to back up express and implied claims that consumers take from an ad. The FTC looks at what the ad does not say - that is, if the failure to include information leaves consumers with a misimpression about the product. For example, if a company advertised a collection of books, the ad would be deceptive if it did not disclose that consumers actually would receive abridged versions of the books. The FTC looks at whether the claim would be "material" - that is, important to a consumer's decision to buy or use the product. Examples of material claims are representations about a product's performance, features, safety, price, or effectiveness. The FTC looks at whether the advertiser has sufficient evidence to support the claims in the ad. The law requires that advertisers have proof before the ad runs. more

Voting Question: stat homework help with ?

To examine the effectiveness of its four annual advertising promotions, a mail order company has sent a questionnaire to each of its customers, asking how many of the previous year's promotions prompted orders that would not have otherwise been made. The accompanying table lists the probabilities that were derived from the questionnaire, where X is the random variable representing the number of promotions that prompted orders. If we assume that overall customer behavior next year will be the same as last year, what is the expected number of promotions that each customer will take advantage of next year by ordering goods that otherwise would not be purchased? (X, P(X)) (0, .053) (1, .216) (2, .33) (3, .186) (4, .215) The fixed cost of conducting the four promotions is estimated to be 20000 dollars with a variable cost of 3.75 dollars per customer for mailing and handling costs. What is the minimum number of customers required by the company in order to cover the cost of promotions? (Round your answer up to the next highest integer.) Break even point = i got the first half of the question, how do i do the second half? more

Resolved Question: i want to do a questionnaire on the "effects of advertisements"..?

i am doing a project on the effectiveness/ effects of advertising, i have to make a questionnaire of about 10-12 questions, can you suggest some questions that would have multiple choice answers , for eg. What do you find attractive in an ad? a. celebrities b. models c. product d. idea etc. something like this more

Resolved Question: How to do this math problem below?

. Multiple Regression Model Suppose a large consumer product company wants to measure the effectiveness of different types of advertising media in the promotion of its products. Specifically, two types of advertising media are to be considered: (1) radio and TV advertising, and (2) newspaper advertising including the cost of discount coupons. A sample of 22 cities with approximately equal populations is selected for study during a test period of 1 month. Each city is allocated a specific expenditure level for both types of advertising. The sales of the product (in thousands of dollars) and also the level of media expenditure during the test month are recorded as follows: CityRadio & TV Advertising ($000)Newspaper Advertising ($000)Sales ($000) 1040973 20401,119 32525875 42525625 53030910 63030971 73535931 835351,177 94025882 104025982 1145451,628 1245451,577 135001,044 14500914 1555251,329 1655251,330 1760301,405 1860301,436 1965351,521 2065351,741 2170401,866 2270401,717 Using Megastat correlation/regression or MS EXCEL regression function under TOOLS menu, Data Analysis: 1.Find the coefficient of multiple correlation (R) between sales and advertising costs. Interpret the result. [hint: First, enter advertisement and sales data in Excel. Highlight the y-cell range. Highlight all x-cell ranges at once]. 2.Find the coefficient of multiple determination (R2). Interpret the result. 3.State the multiple regression equation. 4.Interpret the meaning of the slopes in the equation. 5.Predict the average sales for a city in which radio and TV advertising is $20,000 and newspaper advertising is $20,000 [use 20 instead of 20,000 in the equation]. 6.If you were Director or Marketing, which method of advertising would you use most – TV & radio advertising or newspaper advertising? Why? 7.Is the data free from autocorrelation? [see the value for DW statistic in Excel output] 8.Is the data free from multicollinearity? [see the values for VIF in Excel output] more

Resolved Question: are the new generic omperazole pills as effective as prilosec otc. I tried wallgreens version.?

walllgreens omperazole did not seem as effective as prilosec otc. is there any difference in the effectiveness between generic or brand name? is the quality control of generics not as good. Even though the price of generics over the counter are less, is it more prudent to spend a little more for the brand name because quality control my be better. I heard with generics that you might not be getting as much active ingredient in the pill as they advertised. I might just stick with prilosec next time. more

Resolved Question: traditional advertising?

I want to know what are the key issues concerning today's consumers and the effectiveness of traditional advertising? more

Resolved Question: Condoms vs. Suppositories?

I notice the advertised risk factors on both products are >10% failure rate for preventing pregnancy. Obviously, most men would probably prefer a suppository. Whilst suppositories do not prevent STD's... if you were in a normal, loving monogamous relationship, would a vaginal spermicide suppository prevent pregnancy just as well as a condom? What if I pulled out also? I realize pulling out only slightly reduces the chances, but my goal is to equal the effectiveness of that awful rubber latex. I almost can't have sex at all with condoms. They are a real drag on the experience. My girlfriend and I are not ready to become pregnant just yet. Any thoughts, experiences, knowledge from the medical field? Thank you! more

Resolved Question: How to measure the advertising effectiveness?

I need different ways and methods for measuring advertising effectiveness. i need related expressions and formulas. please let me know as soon as possible. i have no time. thanks for your attention. more

Resolved Question: how we can measure the effectiveness of advertising?

We need ways and methods of measueing edvertising effecvieness. please let us know how we can do this. more

Voting Question: Advertising Comparisons of different Mediums?

I'm looking for a recent study on the effectiveness of different advertising mediums (ie Billboard, TV, Internet, etc..). I need it with actual statistics about how effective it is for audiences. Neglect cost. I only need effectiveness to inform. Thank you. more

Resolved Question: Another Prob Question.?

To ascertain the effectiveness of the advertising campaign for the Red Cross Annual Appeal on donations, a telephone survey of 300 Brisbane residents was conducted. Two of the questions asked were 1. Did you see the advertisement for the Annual Appeal? 2. Did you donate to the Appeal? 204 of the respondents indicated they had seen the advertisement, with 19 of these not donating to the Appeal. Overall, 77 respondents had not donated to the Appeal. One of the respondents was chosen at random, what is the probability that he donated or was aware of the Appeal through the advertising campaign? more

Resolved Question: I am a 3rd year medical student looking to get into pharmaceutical sales. I dont have a bachelors but do?

have 90 plus credits with pre-med related courses. With that I began medical school and finished the basic sciences. I want to change career paths because i want to fulfill my passion and being a doctor isnt one of them. Please dont tell me to just finish. I would like advice on whether or not you think i have a shot. I will include my resume without my name Objective To obtain a pharmaceutical sales position that utilizes my experience and knowledge in the study of undergraduate and medical school education. Professional Summary •Goal-oriented third year medical student with a track record of consistently meeting and exceeding established goals and objectives related to training and education. •More than 3 years as a medical student in hospitals and clinics in the US and Mexico. •Lived and traveled abroad to Guadalajara, Mexico, developing a keen sensitivity to people from diverse cultural backgrounds. Fluent in Spanish and Italian. •Achieved significant personal results related to organizational growth and development with excellent interpersonal communication, relationship management, and presentation skills. •Computer skills include MS Word, Excel, and Internet applications Education •Ross University School of Medicine, Edison NJ 2006-current •Universidad Autonoma de Guadalajara, School of Medicine Guadalajara Mexico 2004-2006 Basic Sciences •Marist College, Poughkeepsie NY 2001-2003 90 plus Credits Major Biology •Relevant Undergraduate and Medical school Courses: Organic and Inorganic Chemistry, Cellular and Molecular Biology, Pharmacology, Biochemistry, Nutrition, Anatomy & Physiology, Systemic Pathology and Pathophysiology, Immunology & Serology, Ethics Work History •Independent Sales Representative, AVON, Newburgh NY 2007-Current -Generated sales volume and account management of over 20 customers - Demonstrated cost effectiveness which enhanced customer satisfaction - Successfully mastered product knowledge of a line consisting of 200 plus items. - Establishment and maintenance of marketing, sales and customer files •Restaurant Manager, Roma Imperial Restaurant, Newburgh NY 2001-2004 -Management of family owned and operated establishment employing 14 people - Oversaw $11,000 weekly inventory, employment scheduling, personnel management and financial operations - Creation of marketing collateral, print and radio advertising •Medical Office Secretary, V & S Medical Associates, Bradford PA 1999-2001 -Oversee computerized front desk management and patient relations for a fast-paced medical office specializing in Internal Medicine -Screen and prioritize a high volume of calls, manage medical records, and collect patient co-payments -Communicate laboratory test results and physician's instructions to patients, and obtain insurance authorization from major insurance carriers following extensive communication of patient histories Certifications ACLS Certified (Advanced Cardiac Life Support) BLS Certified (Basic Life Support) more