Resolved Question: Funny cell phone company slogans?

I am doing a project and we are creating our own cell phone companies. One of the required info is to create a slogan. Does anyone know of any funny ones, or make one up off the top of your head? Thanks in advanced, winner gets 10 points!!!!! more

Resolved Question: Calculus 1 word problem (Applications of Derivatives)?

The CEO comes to you and says: "We are about to start producing flat sheets of cardboard made from recycled materials, which we will use to construct open-topped boxes for holding little bits of recyclable desk waste, by cutting squares from the corners and folding up the sides." "Since we don't want to waste anything at all, we want to use the four squares we cut out by taping them together to form a cubical pen & pencil holder, with an open top and open bottom. Since the pen & pencil holder will sit on the desk, the pens and pencils won't fall out." "Our machines are set up to cut out the cardboard in 8.5" x 11" sheets, so the box and pen & pencil holder will have to be made from that. We are going to print the name of our company and our snappy slogan on the sides of the box and pen & pencil holder to have the largest possible volume, so that people feel like these are items they will put on their desk and actually use. " "What size whould we cut the corner squares from the sheets of cardboard so that we can get the largest possible volume all together?" more

Resolved Question: How is my second part to my essay? Helpppppp?

i posted the first part of my essay on here yesterday. i dont think ive done that well on my second part? please give me some advise on how to make it better, thanks :D The second advert I looked at was called the ‘New Olay regenerist eye derma-pod’ advert. The advert shows a close up of a natural looking woman who is holding the product against her eye. Coming off the product and continuing round her eye are circles that outlines where you use it. The dark background makes it look more sophisticated and also allows the woman’s face to stand out to look more radiant. Just underneath it says ‘Squeeze to become your own eye specialist’ this makes the reader actually think they can become their own eye specialist and make them feel in control or important. The logo is placed in the top right of the page and is in a big, white font which introduces the product. At the bottom of the page it has information about what the product does in small white writing. Seeing as the product its self is so small its basically saying it does a lot for your eyes. Where it says ‘So now you get three benefits in one system’ this would get the readers thinking that you don’t have to go out and buy three sepeate products, just this one. Underneath the word ‘Regenerist’ clearly stands out. This may get the readers attention to remind them what it does; ‘Reduces puffiness around your eyes’. Going through the middle it says ‘Love the skin your in’ which is the company’s slogan. Unlike the L’Oreal advert, the slogan is very small and is hard to see. Next to the information it has a picture of the product inside the box, in it; it shows more than one pod. This could be to show the readers you don’t only get one, you get more. Also just like the L’Oreal product it has a white glow underneath to make it look important. This advert is clearly aimed at women, probably middle age+, because helps to get rid of lines around your eyes (or wrinkles). Using a younger looking woman to model the product would make the readers want to look like her and most probably buy it. The L’Oreal advert in set out similar to the Olay because all the information is at the bottom of the page and the pictures are at the top. The logos at the top are huge to grab our attention and smaller at the bottom where there is more description. . The only difference is the colour scheme and the text sizes. There is a lot of language devices used in both of the adverts. Some of the words play on our feelings and make us feel in control of our skin; ‘Fight the signs of fatigue’ and ‘Squeeze to become your own eye specialist’. more

Resolved Question: I need a catchy slogan and logo ideas for this company? Help?

So I volunteered to design a logo for a company that makes ramps for wheelchairs so that people can move around their house, and get in and out of cars easily. The man in charge wishes he could use the slogan 'you are free to move about the country' but it's already copyrighted. I have a few alternative ideas... does anyone else? And I also need to design a logo to illustrate the freedom his company gives to wheelchair-bound people. I keep thinking about a staircase with a light shining at the top and a wheelchair person halfway upo and ascending.... but are there any other suggestion? Any help is appreciated! more

Resolved Question: Looking for slogans for roof top Solar panels?

I am starting a company for Solar rooftop panel Installations can anyone help with a Slogan? Thankyou more

Resolved Question: Do you plan to boycott or support Whole Foods in light of what the boss said about 0bama?

Monday, August 24, 2009 Boycotting the Boycotters (AP Photo/Jae C. Hong) Rick Watts, 49, protests outside a Whole Foods store in West Hollywood, Calif., Sunday, Aug. 23, 2009. The protest took place after John Mackey, the CEO of Whole Foods Market, wrote an op-ed piece for the Wall Street Journal about health care reform. John Mackey - the founder, CEO and marketing genius behind Whole Foods - finds himself in an organic, unsustainable mess with his carefully cultivated affluent, liberal customer base after penning an Op-Ed in the Wall Street Journal titled, "The Whole Foods Alternative to ObamaCare." For starters, Mr. Mackey opens with a line from known-liberal-allergen Margaret Thatcher that features the dreaded "S" word: "The problem with socialism is that eventually you run out of other people's money." Then he goes on to provide eight sensible free-market solutions gleaned from his company's well-regarded employee health care program. Mr. Mackey, a free-market libertarian, is now at the mercy of an unforgiving grass-roots mob intent on destroying his company. More than 25,000 people have signed on to a Whole Foods boycott on Facebook. "Whole Foods has built its brand with the dollars of deceived progressives," the online petition reads. "Let them know your money will no longer go to support Whole Foods' anti-union, anti-health insurance reform, right-wing activities." A complementary Web site, WholeBoycott.com, features unintentionally comical video testimonials from aggrieved former customers. The mainstream media have picked up on the story and fanned the flames. The success of Whole Foods is largely built on Mr. Mackey's understanding of the liberal mind. It wants the good life - but with instant absolution for the sin of conspicuous consumption. Whole Foods is marketing at its best. Iconography and slogans throughout the store - not unlike those Barack Obama used to win the presidency - tell the shopper they are saving the planet in large and small ways. The product is so good even conservatives and skeptics are willing to play along. But Mr. Mackey missed the key ingredient of modern liberalism: intolerance to the ideas of nonliberals. And this miscalculation may prove to be devastating to his multibillion-dollar business. Everywhere one looks these days, the intolerance of self-avowed liberals is on display. Especially since Mr. Obama came to power. The purportedly open-minded and empathic among us who now run everything - save for NASCAR and Nashville - openly wage war against those who dare disagree. Witness Steny Hoyer and Nancy Pelosi's joint-penned editorial in USA Today in which the House's two top Democrats describe those publicly questioning Mr. Obama's proposed health care system overhaul as "un-American." One need not go back too far in the political time machine to recall a time when the same people were claiming that the term "un-American" was being tossed at liberals for opposing the Iraq war, and that Republicans were stifling free speech. Examples were rarely, if ever, given. It just was. And we were told this was a very, very bad thing. The Dixie Chicks brilliantly used this sob line to become a Rolling Stone magazine cover staple, a blue-state crossover and an international cause celebre. A chorus line of would-be liberal celebrity martyrs took a similar marketing tack proclaiming McCarthyism was again afoot - as conservative Hollywood kept its collective mouth shut knowing that support for President Bush or the war was an instant career-killer. Yet amid the cries of "dissent is patriotic" - a phrase seen on the bumper stickers of cars in the Whole Foods parking lot - the antiwar movement grew and grew, unfettered by the war's supporters or by the party in power. As the Hollywood Left churned out antiwar film screeds, it was creating a narrative of its victimhood as it victimized Mr. Bush and his administration with the false accusation that dissenters were being persecuted. But now that they are in power, Democrats are brazenly wielding punitive weaponry against dissenting Americans and are using the power of the state to shut up citizens. The Democratic leadership - and its friends in the mainstream media - seem determined to brand opposition to the president's legislative agenda as illegitimate, even racist in origin. Individuals and grass-roots organizations are helping the statists' cause by advocating boycotts and other means of stifling dissent. The strategy is clear: Intimidate people from speaking up or from attending public protests by telegraphing that anyone can be made a demon for standing up and exercising basic, constitutional rights. To call these people hypocrites would be a grave insult to those who fail to live up to their own standards. Liberalism has never been ab more

Resolved Question: Is campaign slogan 4 banker PR against 'populist overreaction' 2 bailouts 'stop complaining abt being fleeced'?

http://www.bloomberg.com/apps/news?pid=20601087&sid=aNBWPPxGyWaU "Wall Street’s largest trade group has started a campaign to counter the “populist” backlash against bankers, enlisting two former aides to Treasury Secretary Henry Paulson to spearhead the effort. In memos of confidential meetings with top financial executives, the Securities Industry and Financial Markets Association said it began this month the “execution phase” of the operation, which pledges to “embrace change” and accountability. The plan targets policy makers and the media in New York, London, Washington and Brussels and calls for a “city-by-city, grass roots” approach. The securities industry “must be perceived as part of the solution, which will allow it to better defend against populist overreaction,” the documents, prepared for a June 17 meeting of SIFMA’s board, said. The board meeting minutes and staff-written papers, obtained by Bloomberg News, outline the program crafted by polling, lobbying and public relations companies paid at least $85,000 a month. The memos provide a glimpse, in often candid language, into how Wall Street is grappling with its pariah status. “It is imperative that in this historic period of reform, the industry be recognized as playing a positive role in seeking change and providing solutions to the problems we face,” one of the documents said. “There is currently widespread skepticism about the industry’s commitment to this needed change.” Lobbying Congress The internal papers call for using regional securities firms, many of which have escaped notoriety in the financial crisis, to push the industry’s message with their local members of Congress. The plan notes that brokers across the country can also be used. “The foot power of the private client group has proven to be effective in blunting populist messages in the past,” said board member Paul Purcell, chief executive officer of Milwaukee investment firm Robert W. Baird & Co., according to the minutes of one meeting. To advise on the strategy, the trade group turned to a bipartisan roster of consultants. Such advice doesn’t come cheap and SIFMA is discussing dipping into its reserves to cover some of the costs, according to one memo. Michele Davis, Paulson’s former spokeswoman, and Jim Wilkinson, his former chief of staff, are among those leading the effort. SIFMA is paying their firm, Brunswick Group LLC, a monthly retainer of $70,000, the documents show. Both Davis and Wilkinson declined to comment. Paulson left office in January. Democratic Pollster Assisting them is a Democratic polling company, Brilliant Corners Research and Strategies, which is paid $5,000 a month. It is run by pollster Cornell Belcher, who worked on President Barack Obama’s campaign. BKSH & Associates Worldwide, a lobbying firm chaired by Republican strategist Charlie Black, signed on for $10,000. In response to questions about the push for an image makeover, SIFMA President Timothy Ryan said the organization has taken a lead advocating for a federal systemic risk regulator and has pushed for increased government power to wind down financial firms that don’t own banks. He also touted the group’s recently issued recommendations on executive compensation. “This effort, which is not uncommon for a trade association, is designed to ensure our ideas for improved accountability, oversight and transparency are heard by the widest possible audience,” Ryan said.And if they want to be seen as the leader in pushing for 'transparency' when are they going to stop fighting Ron Paul/Bernie Sanders/Jim DeMint in trying to get the Federal Reserve audited under HR 1207 and S 604?And I thought this was interesting: http://seekingalpha.com/article/148262-austrian-school-of-economics-is-on-the-rise What do you think about this? more

Resolved Question: who can help below paragraphs?

BELOW three paragraphs, does it linked to another one? if not, please could you rewrite it, because my english not well, please help it, thx The problems major organizations are facing nowadays according to some management literatures are but part of the business cycle. Some however claimed this is the true test for survival, and by borrowing terms from the theories of natural selection, the fittest will survive in spite of fierce competition. The company is considered one of the crown jewels of Hong Kong, and over the years work hard to maintain its slogan of providing great quality service that appeals to businessmen and elite members of the society. But various factors pull down its economic prospects over the years with increasing debts at the top of its bigger problems. On the very least, Cathay must ensure that it adheres with its strategic promise, and should remain resolute amidst the market forces driving its financial portfolio to fall. But in sum, Cathay Pacific is founded on strong foundations and sureness, therefore, significantly changing its business promise should never become an option nor be viewed as a business alternative in spite of the economic recession. more

Resolved Question: Are YOU a safe person?

lol, ok. i REALLY need your help, my precious angels(: my dad's workplace is having a "tagline" contest. prize = $200. which i really need to pay off my fees. he works for honeywell. the slogan thingy has to: -be 5 words or less. -and about how honeywell is a SAFE and DEPENDABLE company. lol. thanks for your help(: any input or ideas appreciated! even if it's off the top of your head! :]help me, and i'll love you forever! <3lol, it's an electronics company. beeees, lol. more

Resolved Question: Why are people so excited about Universal Health Care?

Do they do any research into it? Or are they excited because its going to be free? Universal Health Care is like having Universal Grocery Insurance: Suppose you had grocery insurance. With your Government paying 100% percent of the bill, you would fill the cart with lobster and filet mignon. Everything would cost more because supermarkets would stop running sales. Why should they, when their customers barely care about the price? Suppose everyone had transportation insurance. The roads would be crowded with Mercedes. Why buy a Chevy if the government pays? People have gotten so used to having "other" people pay for most of our health care that we routinely ask for insurance with low or no deductibles. This is another bad idea. Suppose car insurance worked that way. Every time you got a little dent or the paint faded, or every time you buy gas or change the oil, you'd fill out endless forms and wait for reimbursement from your insurance company. Gas prices would quickly rise because service stations would know that you no longer care about the price. You'd become more wasteful: jackrabbit starts, speeding, wasting gas. Who cares? You are not paying any of the bill. Now where do you think the Top Rated doctors in the world Practice? Imagine going to have a heart bypass (You have been on the waiting list for over 2 years now since its universal healthcare) and the surgeon performing the operation only took the MCAT test 8 times before he finally passed it, and barely passed his boards and internships, and best of all, since now its like DMV Service, your the 7th bypass he has done that day, and there are 2 more waiting behind you. Why are people so excited about this idea? Isnt this why most of the people who have the opportunity to come to the US for treatment come here? Instead of using their own Universal Insurance in their country? But, I guess *FREE* is the new slogan of today's America.Im going overboard?? And someone else says Its going to be more efficient?? Thats why THOUSANDS in England pull thier own teeth out because they cant take the pain and waiting 2 years to see a dentist... http://www.cnn.com/2007/WORLD/europe/10/15/england.dentists/index.html Or the people in Canada who have a LOTTERY DRAWING to see who gets to see the doctor this month http://www.statehousecall.org/canadian-doctors-hold-lotteries-to-decide-who-gets-access-to-care more

Resolved Question: Will You Support Repubs if They Copy Obama's Slogans & Style?

Top Repubs are beginning to borrow President Obama's phrases and style in order to win office: "I'm ready to lead a grass-roots revolution," declared Ohio's Ken Blackwell "You need to help them organize. You need to be in their neighborhoods and in their communities" or Mike Duncan offered himself as "a candidate who will bring significant change [emphasis added] to the Republican Party." Will this work for them or should they continue to be the party to oppose liberals, loves no-bid halliburton contracts, secret oil/energy company meetings and engages in Trillions Dollars$$ unnecessary Iraq war. (I know i left out of domestic constitution bashing actions)? more

Voting Question: kettering v fulham,should I T V and SATANTA SPORTS show this game in the fourth round of the F A cup?

,i know this question is not about the top four ,but this has got to be a televised game, non-league club v a premiership giant,but with the currant situation going on in Israel and the gaza strip,have the tv companies shied away?kettering are trying to raise awareness and charitable aid in Palestine,as there match shirts bares the slogan Palestine aid,they have offered to change dates and fit in with the TV companies,but the companies will not make a decision..kettering have also waive there £160,000 fee in order to have the match shown,,wondered what peoples thoughts are on this ??? more

Resolved Question: Travel Company Slogan?

I have this project for creating a tour company. Our company's name is Milia Tours and we are planning a 21-day cross Australia tour called the Grand Australia Tour. We are planning on staying in cheap hostels and going to all the top Australian tourist attractions. Any ideas for a slogan we could use to market our tour company? more

Resolved Question: proofread my essay and add pointers please?

“Maybe she’s born with it. Maybe it’s Maybelline.” We’ve heard this on TV, read it in a magazine or on the Internet. It’s everywhere. The ad tries to accomplish that the model was not born with “beauty”, but it came from applying the makeup to her skin. Maybelline is known for their bold advertising using beautiful women with flawless faces. Their two-paged color ad in last months People magazine is no different from the old. The use of sex appeal, color, and text is what make another effective make-up ad. Companies spend billions of dollars each year on ads using these techniques along with the main initiative: Sex sells. The developers of this advertisement use techniques to persuade the public to buy their product, guaranteeing that they will give them the beauty they always dreamed of or seen. Maybelline’s newest cream foundation ad used a stunning female with radiant skin to lure in women to buy their product. Her gentle green eyes are what first grab ones attention when flipping through the magazine. The sultry look in her eyes suggests that she feels sexy wearing the foundation. It is irresistible to stare an extra moment. Everyday women are looking for ways to improve or change their look. A beautiful woman can sell more products than a hideous woman merely because hideous woman is not appealing. The model is positioned to the left of the page, with text to the right. First of all, the layout needs to be simple and organized. A simple neat ad is powerful by keeping the reader’s focus on face of the model. Could this really be her natural look? No, of course not. It is obvious that the photographer used light and colours to enhance the glow of her skin. The placement of lights in the studio illuminates her face. Her head is tilted just left, so the left right of her face is slightly shadowed. Shadowing this way keeps the reader’s focus on face. If the light was shining below the model, it would give a spooky effect. Proper placement of the lights is important because it sets a certain mood. Older women want to look young again. “NEW INSTANT AGE REWIND!” These four words are so powerful and commanding. The text stands out because the word NEW is highlighted and the entire sentence is in upper case letters. To the right of the model is, “REWIND THE YEARS, INSTANTLY! NOW, CUSTOM RADIANT PERFECTION AT YOUR FINGERTIPS.” This entitles that perfection is easy access and there is no need of cosmetic surgeries. Only with the appliance of Maybelline’s cream foundation. Under the text are more attention grabbers. Halfway down the page shows a picture of the special pad. In a short few sentences it explains the use of the product. Underneath the pad is a picture of the actual foundation. This was done so when the customer spots the product in the store, they will remember the how magnificent the foundation looked on the model. The urge to buy the product rushes through their mind. To appeal to a variety of women, Maybelline shows that the foundation is available in other skin tones. Certainly a dark skinned woman would not buy a light tone because it would not blend with her skin. By including other tones, the advertisers again try to entice you to buy this foundation. Maybelline’s classic logo is stretches across the entire bottom of the two-paged ad. They did this so the reader would not be distracted from the model’s portrait or the introduction of the new foundation. Under the large logo is Maybelline’s slogan, “Maybe she’s born with it. Maybe it’s Maybelline.” Earlier in the essay I explained that this slogan tricks readers into thinking they will become a princess if they apply this foundation to their skin. On top of the Maybelline logo is the website for those interested in learning more about Maybelline. Overall, this ad works because, it appeals to key things women look for in a make-up product. Women want to look and feel beautiful, so the ad team used a gorgeous, confident looking model. The average reader does not take into consideration light usage, computer enhancements, and photographic trickery. So when looking at the ad, readers subconsciously think that, Maybelline products will give one confidence, and beauty. Women also like to feel sexually attractive when they put make-up on, especially foundation. Not all women are born with acne-free skin. That’s why they make foundation! Finally, the last text on the bottom of the ad explains Maybelline’s secret. It explains that not all ageing concerns are alike. Therefore, use Maybelline’s dual-sided applicator because you need it. The word need is so much more dominant than the word want. Need expresses that you can’t live with out it, while the word want conveys that you can take it if you like, but don’t have to. Women always seek for society’s acceptance. Advertising also tends to make women feel that they have to be seductive. Maybelline used a wide variety of techniques to make the ad look more professional and enjoyable to look at. more

Voting Question: help with essay! someone proof read it please!?

I need someone to proof read my essay. can u give me tips if u see something wrong. thanks! its due tommorowo! Damned by Advertisement “Maybe she’s born with it. Maybe it’s Maybelline.” We’ve all heard this slogan somewhere whether it was seen on TV, read in a magazine or on the Internet. What this ad is trying to accomplish by stating, “Maybe she’s born with it. Maybe it’s Maybelline” is that the model was not born with “beauty”, it simply came from applying the makeup to her skin. Maybelline is known for their bold advertising using beautiful women with flawless faces. Their two-paged color ad in this month’s People magazine last month is no different. The use of sex appeal, color, and text is what make another effective make-up ad. Companies spend billions of dollars each year on ads using these techniques along with the main initiative: Sex sells. The developers of this advertisement are trying to persuade readers that Maybelline would give them the beauty they always dreamed of. The brightest and most decisive part of the ad is the model’s skin. They chose a stunning woman with beautiful radiant skin to lure you into buying Maybelline’s newest cream foundation. Her gentle green eyes are what first grab ones attention when flipping through the magazine. The sultry look in her eyes suggests that she feels sexy wearing the foundation. You cannot help but stare an extra moment. Everyday people are looking for ways to improve or change their looks. A beautiful woman can sell more products than a hideous woman merely because hideous woman are not appealing. The photo is positioned to the left of the page, with text to the right. First of all, the layout needs to be simple and organized. There is nothing more irritating than reading a busy ad. Simple is powerful. It is obvious that the photographer used light and colors to enhance the glow of her skin. The placement of lights in the studio illuminates her face. Her head is tilted just right, so the left side of her face is slightly shadowed. Shadowing this way keeps the reader’s focus on face. To help convince you to buy this foundation they incorporated text into the advertisement. The text that grabs my attention is the most is “NEW INSTANT AGE REWIND!” In this text they used everything they could to make it stand out. To begin with, the creators added color to the word new. Second, they bolded and used upper case enlarged letters. Written on the right of the model is, “REWIND THE YEARS, INSTANTLY! NOW, CUSTOM RAPIANT PERFECTION AT YOUR FINGERTIPS.” This implies that one can make themselves look many years younger. All of the text on the ad is in upper case. Upper case gives an exciting effect as if one was yelling. “REWIND THE YEARS, INSTANTLY” looks a lot stronger than “rewind the years.” The second sentence states that perfection can now be at your fingertips. This entails that perfection is easy access and there is no sense in paying for expensive treatments. Under the text are more attention grabbers. Half-way down the shows the shade of the foundation and a picture of the special pad. In a short few sentences it explains the use of the product. Underneath, is a picture of the actual foundation. This was done so when the customer spots the product in the store they will remember the ad and how magnificent the foundation looked on the model. To appeal to a variety of women, Maybelline shows that the foundation is available in other skin tones. Certainly a dark skinned woman would not buy a light tone simply because it would not blend with her skin. By including other tones the advertisers again try to entice you to buy this foundation. Beneath the skin tones, Maybelline’s classic logo is subtly across the entire two-paged ad. They did this so the reader would not be distracted from the model’s portrait or the introduction of the new foundation by a larger headline. Under the large logo is Maybelline’s slogan “Maybe she’s born with it. Maybe it’s Maybelline.” Earlier in the essay I explained that this slogan tricks readers into thinking they will turn into a princess if they apply this foundation to their skin. On top of the large logo is the website for those interested in learning more about Maybelline. Overall, this ad works because, it appeals to key things women look for in a make-up product. Women want to look and feel beautiful, so the ad team used a gorgeous, confident looking model. The average reader does not take into consideration light usage, computer enhancements, and photographic trickery. So when looking at the ad, readers subconsciously think that, Maybelline products will give one confidence, and beauty. Women also like to feel sexually attractive when they put make-up on, especially foundation. Not all women are born with acne free skin. That’s why they make foundation! So when a woman puts on the foundation, she feels attractive. Finally, the last text on the bottom of the ad explains Maybelline’s secret. It explains more

Resolved Question: Do you think Wal-Mart business model can be beat?

"save money, live better" is a very powerful slogan, and that's exactly what they've been doing. i am sure all the merchants have this love-hate relationship with Wal-Mart. Let along the pitfalls of their business practices, they actually run a tight, efficient, modernized organization and become the top business entity in the world. What do you think, if any retail business exist or in the future, can actually dethrone Wal-Mart? to compete, challenge and threaten Wal-Mart? What does this company has to do to take Wal-Mart down? Will this business come from other countries such as China? P.S. I don't think Target is the one... more

Resolved Question: Stupid, funny, or just depressing...

What I'm referring to is this new mentality of how SEC fans suddenly support their entire east & west conferences as opposed to just their favorite team. I just read an interesting article about this on Yahoo! Rivals by Olin Buchanan (it's in his 'mailbag' article section...i don't feel like going and linking it right now) and even he agrees that it's kind of bizzare & pompous how all of the sudden, just because the SEC has managed to beat OSU twice in recent years (in the title game too, mind you), southerners are coming out of the wood-work with shirts & slogans & banners about how much they love the SEC in general, and not any specific team. Even fans of total crap-bombs like Mississippi, Miss State, Arkansas, S. Carolina, Vanderbilt, etc suddenly feel like if LSU & Florida do well, so do they somehow. It's like random 19 & 20 year olds in Mississippi suddenly think they can talk serious football with the likes of OSU, Michigan, PSU, USC, Oregon, Texas, Oklahoma, etc just because they happen to be in the same conference as LSU, Georgia, and Florida (who lost to michigan (who lost to app. state...but that's neither here nor there)). You don't really see OSU fans talking about how awesome Michigan is and how much they just love the company of the good ol' wolverines, you don't hear Stanford claiming that they should be ranked pre-season top 5 because USC is nasty, and you certainly don't see these team's fans at sporting event's wearing shirt that say "Dude, the Big-Ten totally owns", no, you see that person wearing the shirt of their favorite team only. What's with this? Is this just some weird, backwards verion of southern pride? Are we about to see t-shirts arise about "the war of northern aggression." And is this funny or just plain sad? If a non-SEC team wins the championship this year, do you think it'll stop? sorry Steve J, I know I did type alot, it's just that we like to read and make sound arguments here up north. I apologize. Ok, back to your Jerry Springer show...and for the record, I'm not an OSU or Michigan fan, I'm a PSU fan. Did I get enjoyment out of watching Michigan stomp Florida (in Florida) at the Capitol One bowl...you bet. But during the regular season I hate them, and I most definitley don't go around judging the strength of the Nittany Lions based off of how other teams in my conference fair against other conferences, and I certainly don't walk around in "Big 10 is super-duper" t-shirts, because that is just plain retarded."SEC is clearly superior to the Big-10"...wow, my head hurts. You really can't let southerners have anything good, can you? They just run with it and make all sorts of ridiculous claims. The SEC has been slightly better that the Big-10 and Pac-10 for the last 2, maybe 3 years. But now, everyone in the south is trying to re-write the NCAA football history books (with lots of spelling errors and large pictures mind you) and make their last 2 years seem like they've always been 'dominant'. Pop warner teams in the north...hahahaha, please... more

Resolved Question: Stupid, funny, or just depressing...

What I'm referring to is this new mentality of how SEC fans suddenly support their entire east & west conferences as opposed to just their favorite team. I just read an interesting article about this on Yahoo! Rivals by Olin Buchanan (it's in his 'mailbag' article section...i don't feel like going and linking it right now) where he agrees that it's weird and kind of sad & pompous how all of the sudden, just because the SEC has managed to beat OSU twice in recent years (in the title game too, mind you), southerners are coming out of the wood-work with shirts & slogans & banners about how much they love the SEC in general, and not any specific team. Even fans of total crap-bombs like Mississippi, Miss State, Arkansas, S. Carolina, Vanderbilt, etc suddenly feel like if LSU & Florida do well, so do they somehow. It's like random 19 & 20 year olds in Mississippi suddenly think they can talk serious football with the likes of OSU, Michigan, PSU, USC, Oregon, Texas, Oklahoma, etc just because they happen to be in the same conference as LSU, Georgia, and Florida (who lost to michigan (who lost to app. state...but that's neither here nor there)). You don't really see OSU fans talking about how awesome Michigan is and how much they just love the company of the good ol' wolverines, you don't hear Stanford claiming that they should be ranked pre-season top 5 because USC is nasty, and you certainly don't see these team's fans at sporting event's wearing shirt that say "Dude, the Big-Ten totally owns", no, you see that person wearing the shirt of their favorite team only. What's with this? Is this just some weird, backwards verion of southern pride? Are we about to see t-shirts arise about "the war of northern aggression." And is this funny or just plain sad? If a non-SEC team wins the championship this year, do you think it'll stop?  more

Resolved Question: US attacks China on Tibet, but US stole Mexico lands, Puerto Rico, Hawaii, native Indian lands, etc hypocrisy?

Iws the USA and the West in general hypocrites and just plain anti-Chinese in attacking Tibet blindly? how come USA unfairly attacks China on Tibet, but doesn't return the stolen lands to Mexico, Hawaii, native Indians, etc?USA attacked Iraq for oil, but look at bad karma of endless spending and endless wars and endless high oil prices! Now Mexican illegal immigrants reconquering stolen lands in America? is this report proof that USA stole Mexico lands and many other lands?where is true justice then? Absolut vodka pulls ad showing California in Mexico Mon Apr 7, 9:36 PM ET The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican. The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year. Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease. Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market. "In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site. "Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote. Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company. "I have poured the remainder of my Absolut bottles down the sink," one blogger wrote. A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops. At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming. Mexicans remain sensitive about the loss and the location of the border. At the same time, the United States is fortifying barriers to keep out undocumented Mexican migrants. Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants. France's Pernod Ricard is taking over Absolut vodka, one of the world's top-selling spirit brands, after buying Vin & Spirit from the Swedish government at the end of March. more

Resolved Question: Advertising Report?

Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year. Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn't cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts. It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women. 2.1 Symbolic codes Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts. When I surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%. 2.1.1 Colours Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives. By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic. 2.1.2 Costumes The style of clothing can tell you more about the historical date or type of character. 2.1.3 Setting The environment can suggest the type of product it will be representing or the type of person representing the product. 2.1.4 Body language In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about. By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it. 2.2 Written codes Any written information on the advert is classified into written codes. 2.2.1 Headings Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time. 2.2.2 Catchphrases People don't have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don't realise how bad the product is but always look on the good side of the product. 2.2.3 Product information Product information gives more information about the product. In the earlier days (1950's) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are. 2.3 Technical Codes Technical codes rely on the technology of image to create meaning. 2.3.1 Shot type and angle Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning. 2.3.2 Lightning Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product. 3. A.I.D.A 3.1 Attention Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique. On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don't realize how much of things are actually advertised. 3.2 Interest When adverts have got the audiences attention, they must keep interest by using readers beliefs, values, attitudes and desires to keep them reading. 3.3 Desire To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product. 3.4 Action Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like 'hurry last days' or 'stocks won't last', which makes the consumer believe they don't have much time. 4. Stereotypes Stereotypes are a way of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray. 5. Language 5.1 Connotative Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood. 5.2 Emotitive When words or visual images add either a positive or negative meaning to something we see, hear or believe. 5.3 Colloquial Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans. 5.4 Figuarative Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia. 5.5 Neologisms Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good. 6. Context Context is about the consumer and producer of advertising. 6.1 Producer Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials. 6.2 Consumer The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don't think they could be influenced easily. 7. Conclusion Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said they dont get influenced easy, i think that everyone has a weak point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn't buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn't about the product anymore, its all about the image and how it set out to look.is it good or bad and how can i improve it also any errors in my writing please more

Resolved Question: Any one want to edit my work, its already been done but a second time... give opinions on how to make it beter

Any one want to edit my work, its already been done but a second time... give opinions on how to make it beter Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year. Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn't cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts. It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women. 2.1 Symbolic codes Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts. When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%. 2.1.1 Colours Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives. By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic. 2.1.2 Costumes The style of clothing can tell you more about the historical date or type of character. 2.1.3 Setting The environment can suggest the type of product it will be representing or the type of person representing the product. 2.1.4 Body language In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about. By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it. 2.2 Written codes Any written information on the advert is classified into written codes. 2.2.1 Headings Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time. 2.2.2 Catchphrases People don't have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don't realise how bad the product is but always look on the good side of the product. 2.2.3 Product information Product information gives more information about the product. In the earlier days (1950's) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are. 2.3 Technical Codes Technical codes rely on the technology of image to create meaning. 2.3.1 Shot type and angle Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning. 2.3.2 Lightning Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product. 3. A.I.D.A 3.1 Attention Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique. On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don't realise how much of things are actually advertised. 3.2 Interest When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading. 3.3 Desire To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product. 3.4 Action Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like 'hurry last days' or 'stocks won't last', which makes the consumer believe they don't have much time. 4. Stereotypes Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray. 5. Language 5.1 Connotative Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood. 5.2 Emotitive When words or visual images add either a positive or negative meaning to something we see, hear or believe. 5.3 Colloquial Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans. 5.4 Figuarative Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia. 5.5 Neologisms Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good. 6. Context Context is about the consumer and producer of advertising. 6.1 Producer Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials. 6.2 Consumer The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don't think they could be influenced easily. 7. Conclusion Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn't buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn't about the product no more, its all about the image and how it set out to look. more

Resolved Question: any one want to edit my work, its already been done but a second time... give opinions on how to make it beter

Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year. Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, Internet etc. Even the smallest things that wouldn't cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts. It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women. 2.1 Symbolic codes Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts. When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%. 2.1.1 Colours Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives. By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic. 2.1.2 Costumes The style of clothing can tell you more about the historical date or type of character. 2.1.3 Setting The environment can suggest the type of product it will be representing or the type of person representing the product. 2.1.4 Body language In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about. By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it. 2.2 Written codes Any written information on the advert is classified into written codes. 2.2.1 Headings Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time. 2.2.2 Catchphrases People don't have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don't realise how bad the product is but always look on the good side of the product. 2.2.3 Product information Product information gives more information about the product. In the earlier days (1950's) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are. 2.3 Technical Codes Technical codes rely on the technology of image to create meaning. 2.3.1 Shot type and angle Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning. 2.3.2 Lightning Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product. 3. A.I.D.A 3.1 Attention Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisement stand out, attention grabbing and unique. On my recent survey, 63% of the people said television was the most looked at advertisement. I believe people don't realise how much of things are actually advertised. 3.2 Interest When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading. 3.3 Desire To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product. 3.4 Action Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like 'hurry last days' or 'stocks won't last', which makes the consumer believe they don't have much time. 4. Stereotypes Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray. 5. Language 5.1 Connotative Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood. 5.2 Emotitive When words or visual images add either a positive or negative meaning to something we see, hear or believe. 5.3 Colloquial Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans. 5.4 Figuarative Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia. 5.5 Neologisms Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good. 6. Context Context is about the consumer and producer of advertising. 6.1 Producer Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials. 6.2 Consumer The consumer are the people who views or reads the text on an advert. On an average, 89% of the people said they don't think they could be influenced easily. 7. Conclusion Advertising has changed after so many years, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn't buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to even think about closing the bussiness down. So you see, advertising isn't about the product no more, its all about the image and how it set out to look. more

Resolved Question: please read this and tell me if its good?

please dont leave, read this Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a specific target audience. Advertising is an competetive industry and is one of the top bussinesses around the world, spending over $385 billion dollars each year. Advertising is surrounding our everyday lives, for example, television, radio, movies, magazines, newspapers, video games, the Internet, also even the smallest things that wouldn't cross our minds are still adverts, for example behind shopping reciepts, cinema coupons, SMS (short message service), telephone hold messages, side of buses and seats of grocery carts. It gives out messages that try to influence certain types of audiences with catchy headlines and attention grabbing phrases and very attractive men and women. 2.1 Symbolic codes Symbolic codes reflect the type of non-verbal communications we use in everyday life. Also are a way of getting extra attention on adverts. When i surveyed 30 people, 43% of the people said, product is the main thing they look for in an advert, while brand and person both got 16% and others got 23%. 2.1.1 Colours Colours bring out the effect of either older images or even the latest. Some advertising agencies decide to choose black and white colours because its a sign of an old classic touch. Also other agencies like to do bright colours to get more attention, because many people have difficulties in life and would like to see bright colours simply because it brings out very happy and cheerful thoughts that everyone would like to have in their lives. By looking at the Emporio Armani watch advert, you could tell that it is trying to manipulate the audience by allowing them to think the watch will stay forever and always look classic. 2.1.2 Costumes The style of clothing can tell you more about the historical date or type of character. 2.1.3 Setting The environment can suggest the type of product it will be representing or the type of person representing the product. 2.1.4 Body language In adverts, people try to use the right body language (head tilt, hip shift, bent knee, hand gesture, etc.) to show if someone is sad, happy, in love, angry, etc. and try to represent what the product is about. By looking at the Emporio Armani watch advert, you could see the ladys face is to the side and looking straight forward, trying to say its a straight forward watch, you will have no problems with it. 2.2 Written codes Any written information on the advert is classified into written codes. 2.2.1 Headings Headings tries to introduce you to the product, whether its the brand name or what the product is used for. For example in the Lux soap advert, the heading tells you how Hollywood stars use it and how they have nice clean skin all the time. 2.2.2 Catchphrases People don't have time to read the whole advert, so catch phrases are very catchy, even for a few seconds. Catchphrases are a way of tricking people on how good the product is, in a glimpse. When people tend to look at the advert they don't realise how bad the product is but always look on the good side of the product. 2.2.3 Product information Product information gives more information about the product. In the earlier days (1950's) people were not as busy as nowadays, they had time to read full length pages but now we are so busy that we tend to flick through the adverts, choosing the catchy and most appealing ones to read quickly. On the Aydes advert you could see how much writing there is and its telling more about the product and what the benefits are. 2.3 Technical Codes Technical codes rely on the technology of image to create meaning. 2.3.1 Shot type and angle Shot type and angle can be used to express point of view or the relationships between people and their environment. Camera angles can also be used to create an emotional meaning. 2.3.2 Lightning Lighting, such as brightness, dim light, or shadow can affect our response to the person in the advert or even the product. 3. A.I.D.A 3.1 Attention Adverts must captures the readers attention if they wish to get a good amount of people to buy the product. Producers must make the advertisment stand out, attention grabbing and unique. 3.2 Interest When adverts have got the audiences attention, they must keep interest by the readers, by using readers beliefs, values, attitudes and desires to keep them reading. 3.3 Desire To have a successful advert you will need the readers to have a desire, whether its losing weight or becoming more attractive. The main target is to make the audience feel more attractive and sexy with the product, usually trying to show a better life with the product. 3.4 Action Action is trying to get the advert to send some kind of invitation to get the readers by saying phrases like 'hurry last days', or 'stocks won't last', which makes the consumer believe they don't have much time. 4. Stereotypes Stereotypes are away of grouping people together by the way they look and/or behave. It relies on symbols in order to group these people together. It is also used as a shortcut in communication so that the reader understands quickly about the characters, the advertisers want to portray. 5. Language 5.1 Connotative Connotative means symbols that have meaning, for example, red is a symbol for love, evil, death, blood. 5.2 Emotitive When words or visual images add either a positive or negative meaning to something we see, hear or believe. 5.3 Colloquial Colloquial is very informal, friendly, down to earth language, it includes abbreviations and contractions, use of idioms, most catch phrases and slogans. 5.4 Figuarative Figuarative includes the use of poetic devices, for example metaphor, simile, personification, alliteration, assonance and onomatopoeia. 5.5 Neologisms Neologisms are words that sound attractive and catchy are used in adverts because it seems to have been invented because they sound good. 6. Context Context is about the consumer and producer of advertising. 6.1 Producer Producers are the ones who make the adverts. Companies design and make the products which then, the products go to the producer to get pictures taken of and get used for advertisements. To make a successful advert, advertisers must add film language, AIDA, stereotypes, language, deign and layout, repetition and testimonials. 6.2 Consumer The consumer are the people who buy the product, that could be influenced by advertising. On an average, 89% of the people said they don't think they could be influenced easily. 7. Conclusion Advertising has changed after so many years, even though it is not about the product anymore, people tend to get distracted and buy things that are not needs. Although many people on the surveys said the dont get influenced easy, i think that everyone has a weakness point. I believe that people do buy advertised products because they want something new, or want to get success with a particular product. If people didn't buy advertised products, bussinesses would be bankrupt by now, but they make so much profit, it is impossible for them to close it down. So you see, advertising isn't about the product no more, its all about the image and how it sets out to look.for a year 11 student more

Resolved Question: rev kamal karna roy a newer politician in strategic redevelopment _ changes to evade "jungle democracy"?

Click here to join the NEWSWEEK community, post comments and subscribe to our e-mail newsletters User Name: Password: Forgot password? News Politics Tech and Business Culture Health Voices Quick Guide Periscope National News International Next 2008 Iraq War Issues 2008 Against the Odds Video Top Story Campaign 2008: A Game of Survivor My Journey to the Top Latest News Clinton hints at shared ticket PAKISTAN Elections Usher in a New Face By Zahid Hussain, Ron Moreau and Michael Hirsh | NEWSWEEK Mar 3, 2008 Issue « Return to Article Related:Makhdoom Amin Fahim Pakistan Peoples Party Pervez Musharraf Discuss Comments: Posted By: CANDIDATE_REPUBLICAN @ 03/03/2008 10:05:01 PM Comment: TRIANGLE OF JUNGLE DEMOCRACIES USA TO PAISTAN TO RSSIA UJDER PUTIN TO USA. JUNGLES ARE DEEP FOREST BUT GREENS ARE SLIGHTLY DIFFERENT OF SHADE. OTHER JUGLES ARE DEEPLY OF CONCERN TO PEOPLE. bUT WE THE PEOPLE MUST BRING TO EQUITY IN JUSTICE,LEADERSHIP AND OPTIMUM PRIVILEGES TO MOST SOONER THE BETTER, SAID DR THE REVEREND KAMAL KARNA ROY , A MR CLEAN FOR U S PRESIDECY 2008 AS SCHEDULED, BUT MAY NOT BE HELD WITH U S DISTRICT COURT INTERVENTIONS AS PROVIDED IN U S CONSTITUTION AND OTHER LAWS OF U S. REPORTED BY REV MR PREMANGHU ROY DAS EFORMS AGENT IN DEMOCRACIES WORLD WIDE IN NEED OF REDELOPMENT. SEE BELOW WE NEED TRUE DEMOCRATIC CONDITIONS FOR WE THE PEOPLE OF DIFFERENT NATIONS. Posted By: shaista @ 03/01/2008 5:36:46 AM Comment: THE lunch hosted by Mr Asif Zardari for the newly elected members of the three leading parties on Feb 27 may well be remembered as a landmark in the long awaited transition to a democratic dispensation in Pakistan. The squalls that rocked the state on Oct 12, 1999 and in the form of the 17th amendment inflicted much damage. Then, the catastrophe of Nov 3 put all salvaging efforts beyond the capacity of any single party. The existing distortions in that historic but half-alive Constitution present a nightmare and demand the exercise of the highest form of political wisdom and legal expertise. The process of eliminating them by creating a new interface between politics and law has just begun. Pakistan???s present crisis is characterised by the bitter harvest of constitutional violations, growing imbalance between a power-hungry centre and the handicapped federating units, uncontrollable violence by ever-proliferating bands of extremists and, above all, by a rapidly rising table of sub-surface social anger at glaring inequalities of income and opportunity. A reasonably broad-based coalition government may provide a healing touch. There is no great virtue in a two-party system anymore as, for quite some time to come, regional aspirations will deepen particular identities of the constitutive elements of a diverse nation. The greatest achievement of the three top leaders present at Mr Zardari???s lunch is that they successfully persuaded their followers that these identities were perfectly compatible with an overarching national identity. Scratch the surface and lurking just beneath the protest against the humiliation of the higher judiciary and repeated violations of the Constitution is a palpable anguish of poverty and deprivation. Pakistan must eschew politics of vendetta but that does not mean that every crime against the state and society be brushed under the carpet. It needs a high-powered Commission on Truth, Justice and Reconciliation in the interest of historical accuracy and to build dykes for future security. We need to replace mercenary relations with relations based on mutual respect, community of interests and coordinated pursuit of common objectives within our respective national parameters. A strong and stable national coalition can be built around the present understanding between the PPP, PML-N and ANP. The US-led West should welcome it and not undermine it as it alone can make Pakistan???s battle against militant extremists effective The west should to withdraw their support from the one Musharaf who loathed by the people at maximum Posted By: shaista @ 03/01/2008 5:07:40 AM Comment: THE results of the election that took place on Feb 18 were astonishing. President Musharraf???s supporting party Pakistan Muslim League (Q) was wiped out and the ministers who were lucky enough to keep their seats are now at a safe distance from President Musharraf. The people at large want the president to go with no other choice. However, the US has been unduly interfering in our politics as its Assistant Secretary of State Richard Boucher has emphasised the need to continue President Musharraf???s rule. Pakistan has remained under military rule for more than half of its life, and the people no longer want any dictator to rule over them. As the PPP has secured the maximum number of seats, followed by the PML (N), the ties made between these parties also pose a serious challenge to the president???s stay any further in office. His rule for eight long years has brought many hardships to the nation and now he should quit The US slogan for democracy is and justice is just a slogan and in real and practicle not willing to be so for their own agenda From whome to expect the justice and democracy in the world the only power it self violate This is not the Musharaf pakistan but of 1,600/-Millions people and what they think of the rest This is not in the benifit of US to support the cruel one of the country who now the people think as Mechile G.Choaf The people and the young generation have very strong anti US sentiments due to their blind support of Dictator Musharaf This is not a good sign and this will increase with passage of time Posted By: eddiewhere @ 02/29/2008 2:12:44 AM Comment: IN THIS ENVIORNMENT OF ECONOMIC FEUDALISM WHERE THE MIDDLE CLASS MUST SUFFER IN ORDER TO INCREASE THE pROFITS OF MULTINATIONAL CORpORATIONS, WHO BENEFIT FROM CHEAp LABOR, THE AMERICAN DREAM HAS BEEN LOST. MULTINALTIONALS FROM INDIA HAVE BROUGHT THEIR CHEAp WAyS TO AMERICA. WE NOW HAVE AMERIANS GOING TO GET HEART SURGERy IN INDIA BEAUSE IT IS CHEApER. OUR INFORMATION TECHNOLy JOBS HAVE BEEN OUTSOURCED TO INDIA. CHINA WAITS UNTIL WE INVENT IT AND THEN THEy STEAL IT. WHy REINVENT THE WHEEL. ARABS FINANCIERS OWN OVER TWELVER pER CENT OF OUR ECONOMy AND IN RECENT MONTTHS HAVE "BAILED" OUT OUR BANKS. IN ADDITION, ARAB INTEREST FROM DUBAI AND KUWAIT HAVE FINANCED OUR pOLITICAL LEADERS ENDEVOURS ON BOTH SIDES OF THE pOLITICAL SpECTRUM.. IT IS TIME FOR A CHANGE. We have been fooled by our own government and there is no way any Republican is going to win this election. THE Middle class has had it with all this Bin LADEN terrorist crap. WE are now scared of our own government more than we are of the terrorist because the decisions this government is making on our behalf is not in our best interests and it is killing us. The government is now dominating our civil liberties. They are giving the states millions for Real ID Cards. This is just the start of government intrusion. Combine this with the misuse of the Patriot Act and the future Plans of insurance comPanies and corporations to have full access to our personal records and we have a real crisis. Credit Card companies have already started selling and sharing our personal information with the private sector. We really have to wake up and protect our constitution it is all we have to defend ourselves against interests that become too rich and powerful in this country. The government keeps expanding and is being predominantly controlled by special interest and lobbyist. The middle class is being weakened and our civil liberties are being threatened. Real ID Cards will not make "us safer" infacat terrorists can obtain fake ones and move about freely. The American people did not vote on Real ID Cards, we need a vote. Our constitution would have to be ammended in order for Real ID's to become legal. I do not know what has happened in Washington but it is getting out of hand. They know what they are doing is unconstitutional so they are trying to bribe the states by offering them money. I hope every state agrees with me and Prevents the federal govenment from imPosing THIS unconstitutional law. If the states allow the government to do this then they would have set a bad Precedent that could lead to further government violations. WHy IS THERE A NEED TO WIRE TAp EVERy CITIZEN. ARE yOU KIDDING ME. yOU NEED A WARRANT. THIS IS MADNESS. GOVERNMENT IS USING TERRORISM AS AN EXCUSE TO INTRUDE ON OUR CIVIL LIBERTIES. THIS IS INSANE. McCain will continue to implementt these misguided REpublian policies. McCain's ONE HUNDRED year agenda is not in AMERICA"s BEST INTEREST. Posted By: eddiewhere @ 02/28/2008 4:32:34 AM Comment: AND WHAT AN UGLy FACE IT IS. WE NEED TO CRUSH AL QUEDA IN PAKISTAN AND GET THE HELL OUT OF THERE. LET US REMEMBER BERG. I AM NOT JEWISH, HOWEVER I FEEL THAT WE MUST NEVER FORGET. IT IS WORTH THAT yOUNG ARABS AND JEWS FROM ALL BACKGROUNDS START FORMING GROUPS THAT ENCOURAGE THE INTERACTION BETWEEN JEWS ARABS MUSLIMS AND CHRISTIANS IN THE MIDDLE EAST. SOMETHING LIKE AN NGO. ANyONE FROM ANy BACKGROUND CAN CAN CONTRIBUTE. WITH ONE OBJECTIVE IN MIND. FRIENDLy RELATIONS. NO PRESSURE TO SET FOREIGN POLICy , JUST GETTING THE TWO ADVERSARIES IN THE SAME ROOM AS MUCH AS POSSIBLE WILL BE IN AMERICA'S AND THE WORLD'S BEST INTEREST. . THAT IS THE FIRST STEP . WHEN yOU TRy AND IMPOSE yOUR WILL "ALL OF A SUDDEN" ON THE MASSES, THEN ASSAASSINATIONS LIKE THOSOE OF RABIN AND BHUTTO WILL BE INEVITABLE. "WHEN ANy ONE INDIVIDUAL BEOMES LARGER THAN THE CAUSE THEy ARE CHAMPIONING THEN THEy THEMSELVES BECOME AN OBSTALE TO THEIR OWN CAUSE" EDDIWHERE 2008. EDDIEWHERE © 2008 Posted By: VoteResponsibly08 @ 02/27/2008 4:45:32 PM Comment: What is Obama going to do when he faces these people??? God Help us all..He does not have the know how and depending on advisers 100% is not my idea of a commander and chief! Do something! media, Press...you have given obama a Free Pass long enough! Posted By: CANDIDATE_REPUBLICAN @ 02/27/2008 4:27:53 PM Comment: democracies in usa and pakistan, both are in jeopardy in respect of we the people of the nations, superpower or allied nation.both entities must detour to achieve people's wishes entertained. for dr kamal karna roy a small time democratic strategist in efforts to revive themes of equities for all.released by an assistant to dr roy identified by e mail id 2.27. 2008 new york Posted By: Houlbelat @ 02/27/2008 11:16:25 AM Comment: Is it a democracy reborn in Pakistan or sham of the highest order? People in Pakistan voted in favor of Bhutto's party, not for Zardari, who was responsible for her twice ouster from the Premiership due to his shameful dirty roles of Mr.10%. Country's biggest grass root party preaching "Government of the People, by the People, for the People", which was founded on the basic principle of providing them respectable " Bread, Dress and Shelter", was created by Bhutto, hanged by a military dictator. Now, the party is orphaned in a bomb-blast death of his daughter during another military rule. Situation brings forth her rootless spouse, "Mr.Tenpercent Zardari", holding the People's mandate ( at ransom?), for endless exploits. Whatever the words mean, they cannot change the genes. The name "Zardari" literally means "Gold-Lord" and he lives his name literally. He was responsible for legislating and monopolizing gold import into Pakistan (through an Emirates based gold-tycoon of Pakistan origin) on a ridiculous 2% custom duty and made unfathomable ocean of fortune. If the US administration is ready," to let them have their rounds of discussions, still expecting the [Pakistani] Army to take the necessary military action, counting on an interesting transition", then the whole riddle is solved. The ongoing change in Pakistan is not a change of " act" in the drama being staged but, a "change of gear into a powerful all terrain drive", to move forward on the designed road-map, crossing effectively all rugged and bogging tracts en-route. Posted By: engal @ 02/27/2008 3:08:04 AM Comment: Comment:Chinese's a Literature of the YanYuHongChen is very reality for the economy,the Culture,the Education,the Politice ,the Philosophy and the Business,but i expecting who the Leaders in International that will be the best support us and it will be Might spread you and the Literature to the Golabl.' chengchengcheng123@yahoo.cn Posted By: CANDIDATE_REPUBLICAN @ 02/26/2008 3:06:30 PM Comment: Pakistan's elected leaders must be slow and very effective in democratic gains or the gains couod be reversed by internal forcesalien to ruling coalition in jeopady with foreign interests. jungle democracies have been most powerful mvirus which curbs democratic rights of citizens, that is what history tells us. see also below as relevant. the reverend dr kamal karna karuna roy author of electronic and hard copies publications which may give insights to living beings as known as human_animals may often behave in pure animal conducts to support their polluted rational feelings. interests, vested interests etc etc. rationality vs animality is the tug of war type emements of the living beings all over the Globe: Pakistan leaders be careful in your step ahead. as the powerfuls, nations, superpower or most entities give priorities to their own hidden agendas. native leaders could be in a privileged position to judge events those may cause them favor or pains: pl see below; dreams of freedom for people individual or national may not award any grants from external forces or native rulers, but steadfast demand and actions if orchestrated with pragmatic resolutions may succeed in demands of true liberty of coexistence. quotation from democratic strategist *** republican candidate U s presidential electoral competition 2008 by the rev ms lisa n r alston. 2.26. 2008 new york. Posted By: SAM08 @ 02/26/2008 11:50:41 AM Comment: The people in pakistan should have asked Zardari before woting for him if his going rate of kick backs will still be 15% or will it be more Posted By: eddiewhere @ 02/25/2008 8:42:42 AM Comment: AND WHAT AN UGLy FACE IT IS. WE NEED TO CRUSH AL QUEA IN PAKISTAN AND GET THE HELL OUT OF THERE. Posted By: shaista @ 02/25/2008 5:19:05 AM Comment: The newly retired General Musharraf has displayed no intention of leaving office despite his king party losing even after plenty of evidence that he had planned to rig the elections. The caretaker government was anything but neutral and the Election Commission was suspect. But pressure from Washington compelled him to change his plans. Had he still engaged in massive rigging, not only would he have drawn Washington???s ire but also evoked ugly street protests. He knew that if the ???agitators??? caused the country to come to a standstill, the army would distance itself from him. Without their protection, he would not last a day in office. The habitual offender Musharaf this time fail for not carrying out a full pleadge crime of rigging due to international observer existing These people will never be convinced that it is time for the ex-general to go. To them, he is the embodiment of truth, the doer of all good things, and the prince of enlightened moderation without whom Pakistan would return to the Dark Ages. It is time for Musharraf, to wake up and realise that the game is over. Everything Musharraf stood for was repudiated on Feb 18. The electoral results have made it clear, beyond the shadow of a doubt, that the people do not wish to see Musharraf holding court on radio and television day in and day out. Aitzaz Ahsan spoke for millions when he said, ???Musharraf is the most hated & loathed man in Pakistan.??? During the last several months, poll after poll showed Musharraf???s popularity plummeting like a lead coin in a bottomless well. But he continued to reject the polls by saying that they only represented the views of a few thousand people and asserted vainly that he was vastly popular in the populous countryside. But even the King???s party was not taken in by the myths spun out by the monarch. It knew that once rigging was no longer an option, its fate was sealed. Why else would they seek to obtain the release of one of the key instigators of the Lal Masjid takeover, Abdul Aziz, just days prior to the vote? This was an obvious ploy designed to play on the religious sympathies of the people and to garner much needed votes. How else could one justify releasing a real and confirmed terrorist from jail while holding the nation???s eminent justices and barristers under house arrest? Musharraf had said not too long ago that he would step down when he saw that the people were no longer with him. He said he was continuing as president only because it was in the national interest. He would rather be playing golf or tennis, he noted, but the situation required him to sacrifice his personal interests. Well, the time has now come for him to do the nation a favour and quit as he is the only evil for this country. Posted By: democratic_reforms @ 02/24/2008 11:12:22 AM Comment: JUNGLE DEMOCRACY IN PAKISTAN. NO PAKISTANI PREMIER SHOULD ENGAGE IN DIRECT FIGHT WITH PERVEZ MASSAREF TO ENGAGE PAKISTAN AGAIN N VIOLENCES, AND/OR EMMERGENCY. tHIS IS BECAUSE MUSSAREF IS NOT ALONE BUT HE HAS SUPPORT FROM INTERNAL AND EXTERNAL POWERBLOCS. A SLOWER APPROACH TO DEMOCRATIC SOLUTION IN PAKISTAN MAY BE MORECORRECT FOR THE TIME SCALES. THE REV DR KAMAL KARNA K ROY, A US AMERICAN PRESIDENTIAL _ REPUBLICAN HOPEFUL, NEW YORK 2.24.2008 Posted By: Mohdsheikh @ 02/24/2008 12:49:45 AM Comment: Washington's top ranks seem unworried about what the new civilian leaders might decide. The only worry Americans have about the moment to keep up Musharraf in Presidency because Musharraf has amended the constitution in such a way no one else can do any thing without his consent and authority. This is worrisome for the new elected politicians. They know very much the hard fact that they have not been elected on merits, it is the hatred against Musharraf they have en-cashed. Because Musharraf have destroyed the true democrative spirit of the Pakistan???s Constitution by extremely autocratic and extra constitutional way before conducting the general election so that he could do the post election rigging. If those powers are not taken away from the presidency then the politicians will be nothing more than tools in his hands. If the politicians failed to restore highest court judges that will mean they are empty handed. Moreover they won???t be able to face their voters who have sent them Islamabad to clean up the mess and deliver good to them. Mohammad S Sheikh, Advocate Supreme Court of Pakistan Islamabad - Rawalpindi Posted By: Martin123 @ 02/24/2008 12:08:02 AM Comment: My salutations to Dr. Rice for a job well done on the American side. Posted By: Martin123 @ 02/24/2008 12:07:07 AM Comment: Hats off to Ms Rice, never in the history of public service t America has so much been freely given. SPONSORED LINKS Pakistani Dating Site 1000's Pakistani's Chatting Join Free! SalaamLove.com Singapore Air to Pakistan Deluxe Flights to Pakistan Best Fare Guarantee! Book A Flight. www.SingaporeAir.com 6.9¢ to Pakistan Long Distance from Cell & Home no PIN, no monthly fee - Try Today www.startec.com/Pakistan Reply Comments: Enter Your Comment Report Abuse Enter comments if any for reporting abuse Comments: Report Abuse Project Green Enterprise Leadership Boomer Files Giving Globally CES Coverage Education INNOVATION Not Made In Japan Christian Caryl Once upon a time, the country was a leader in technology. Now it's struggling to find its place in the digital age. Can an entrenched corporate culture change? Preview Article | Comments Sponsored by Periscope News Politics Tech / Business Culture / Ideas Health Tip Sheet ROYALTY The Prince and The Taliban Sami Yousafzai Afghan militants claim they knew English royalty was in their midst. Preview Article | Comments Sponsored by more

Resolved Question: recognize any of these ad slogans?

I am doing a project on ad slogans. I am finding multiple companies for the same slogans and some of them I am not finding at all. If there's any that you recognize off of the top of your head, just give me the # that I typed next to it and what company the slogan belongs to. I have already tried search engines. Please do not reply "No" :-) Thanks. 1)#1 in the #2 business 2)Make your change for good 3)When life calls for steak 4)Life elevated. 5)Love your heart. 6)We're here to help 7)Made just for you 8) It's all about getting there 9)It's time to expect more 10)Collaborate>Create>Succeed 11)Milk's favorite cookie. 12)For all the ways you care 13) Fight for the bright 14) Almost too good to be true 15) Shrink it 16) We can save you 17) Getting better all the time 18) Let's get it done 19) Feed your wild side 20) Stay in the game 21) Hunt like you mean it22)Drive beautiful. 23)Save money. Live better. 24) Live life loud. 25) A good reason to smile. more

Resolved Question: What's the song in that old car commercial?

There was a car commercial that was going around a while ago (maybe a year tops). It was in the city at night, I can't remember much about it, which is the problem. The vocals are done by a girlish-sounding woman and the only lyric I can remember is at the end it goes "Just like in my dream" and then I think the company's slogan was "I got, I love it, can't get enough of it". Can anyone help me out? more

Resolved Question: 10 POINTS! Can you help me decide??

I already own a taxicab company. The problem? I named it Budget Cab ( the cabs are lime green/white) and I guaranteed everybody that my prices/rates would always be below my competition, and with a name like budget, I'm kind of locked in there! I have decided to start a second cab company and still run my existing cab company.) These cabs will be Black. The windows will be tinted black. The light on top will be black. The only part on the top light that will light up is the word Taxi. ( kind of like a cab from England) My new cabs will not be overpriced by any means, but they will be slightly higher as they will be more luxurious. Leather, DVD. I NEED YOUR HELP WITH 4 THINGS: (1) What should I name the company? One word: _____________ Cab Co. (2) What should my slogan be? (3) What color lettering on the doors?: white?, gray? other? (4) What style lettering should I use? example: Old english? Other? Thanks! 10 points for the best AnswerThe city my cab service is located in is West Des Moines. The wealthiest city in Iowa. more

Resolved Question: What do you think of the 1000 characters limit?

Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. more

Resolved Question: Top 10 Most Brilliant Marketing Screw Ups?

1. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhoea." 2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux." 3. Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick." 4. When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful Caucasian baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read. 5. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine. 6. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa).7. Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese. 8. Frank Perdue's chicken slogan, "it takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate." 9. The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth." 10. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "it won't leak in your pocket and embarrass you". Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant." more

Resolved Question: Are the recent Summer's Eve ads misandristic and sexist?

Remember those misandrist ads from last year for Summer's Eve hygeinic products, with the slogan "Enjoy being a woman"? They depicted men as being unclean slobs and utter buffoons. They had one commercial where the wife comes out of the shower, and she asks if he's going to take a shower, and his response consists of turning his shirt inside out and telling her that he's ready to go. That's the "unclean slob" part. The "utter buffoon" is in reference to another commercial from that same company which had a guy who didn't know how to operate a vacuum cleaner like he had any sense, and his wife had to show him and scold him like a child. Why not make commercials where there's a guy with a tool box and he asks his wife to start doing handywork with the tools, and reveals what an utter buffoon she is because she wouldn't know the first thing about operating a drill? Then the commercial is topped off with the slogan "enjoy being a man"? Wouldn't that be sexist?Is depicting men as being idiots and dirtbags the way to get women to buy products these days? Are anti-male commercials and advertisements the way to get women to buy things?farien3: You seem like a male apologist. Or a woman trolling under a male alias. I wasn't alive during that time period, and I've never oppressed a woman. So I don't feel I should be subjected to misandry. I think some men who are in to S&M may like being portrayed by women as being slimeballs and worthless buffoons. There's a chance you may be into such a fetish.Mellimar: Please tell me what is sexist about guys having "guys night out". Are men supposed to not hang out with their buddies? What is sexist about watching sports or drinking beer? I don't get it.Cine: I fail to see what the difference is between being "sexist against men" and being "misandristic against men". Please clue everyone in on what this difference is.Lauren, your figures at the bottom are incorrect. more

Resolved Question: My brother and I are starting a small company that builds generaters. Anyone have any suggestions for a name?

We've got the materials and contracts and such but we just can't think up a good name. I was thinking of using the initials of us three guys on top but they think people will take it wrong. I wanted B.E.G. Inc. I didn't see too much trouble with that cause we could make some cool slogans and stuff with it. They think otherwise. Any suggestions to get my creativity flowin? more

Resolved Question: What's the demand for a top notch business plan writer?

I would like to attract clients to hire me to write their business plans. Is there a market for business plan writers? I have owned and sold 6 companies (for nice profits) and have attracted investors to each company via my business plans. I have also had several companies who had seen my work hire me to write their plans. My biggest client was Sun Micro. One of the plans I generated was 78 pages! I would like to write business plans for more companies and am truly one of the best plan writers out there. How would I go about finding people that need business plans written? Should I advertise on Craigslist or have a website developed with a list of my services? I am also a marketing wiz when it comes to putting new companies on the map. I am great with slogans and am also able to get these plans into the hands of hundreds of investors. I am the best when it comes to market analysis, strategy & implementation, financial plan, profit/loss, cash flow, benchmarks, ratios etc... more

Resolved Question: How should true patriots reclaim the media from Republican/Fascist interests?

http://www.nowfoundation.org/issues/communications/tv/mediacontrol.html http://www.google.com/search?hl=en&lr=&q=fascism+in+america&btnG=Search ) Powerful and Continuing Nationalism: Fascist regimes tend to make constant use of patriotic mottos, slogans, symbols, songs, and other paraphernalia. Flags are seen everywhere, as are flag symbols on clothing and in public displays. September 11 Freedom Walk New Majority Leader: Iraq War “May Be The Greatest Gift That We Give” Our Grandchildren Headstones of soldiers killed in Iraq and Afghanistan are inscribed with the Pentagons war-marketing slogans White House and the RNC are going to make a habit of using uniformed military personnel as props at Republican political rallies, despite the fact that it is a plain violation of military regulations banning politicization of the armed forces. "You must glorify war in order to get the public to accept the fact that your going to send their sons and daughters to die." The inside story of the cozy relationship between big box office American war movies and the Pentagon More... 2.) Disdain for the Recognition of Human Rights: Because of fear of enemies and the need for security, the people in fascist regimes are persuaded that human rights can be ignored in certain cases because of "need." The people tend to look the other way or even approve of torture, summary executions, assassinations, long incarcerations of prisoners, etc. Bush threatens to veto $442b defense bill if Congress investigates detainee abuses. Guantanamo Judge: “I don’t care about international law. I don’t want to hear the words ‘international law’ again. We are not concerned with international law.” Rumsfeld to approve new guidelines that will formalize the administration's policy of imprisoning without the protections of the Geneva Conventions and enable the Pentagon to legally hold "ghost detainees," US 'preparing to detain terror suspects for life without trial' U.S. oks evidence gained through torture July 1, 2003: U.S. Suspends Military Aid to Nearly 50 Countries: because they have supported the International Criminal Court and failed to exempt Americans from possible prosecution. US has at least 9000 prisoners in secret detention More... 3.) Identification of Enemies/Scapegoats as a Unifying Cause: The people are rallied into a unifying patriotic frenzy over the need to eliminate a perceived common threat or foe: racial, ethnic or religious minorities; liberals; communists; socialists, terrorists, etc. Congressman: Muslims 'enemy amongst us' SB 24, Ohio law to muzzle "liberals" World history textbook used by seventh-graders at Scottsdale’s Mohave Middle School was pulled from classrooms mid-semester amid growing right criticism of the book’s unbiased portrayal of Islam Rallies planned against 'Islamofacism': Event to 'unify all Americans behind common goal' More... 4.) Supremacy of the Military: Even when there are widespread domestic problems, the military is given a disproportionate amount of government funding, and the domestic agenda is neglected. Soldiers and military service are glamorized. If you haven't seen the Oreo flash animation yet, see it here Bush’s Domestic Program Hit List Bush slashes domestic programs, boosts defense. Arlen Spector calls it "scandalous" Funding for job training, rural health care, low-income schools and help for people lacking health insurance would face big cuts under a bill passed Friday by the House Pentagon to spend 75 billion for three new brigades Three cable channels now feed news, information and entertainment about the armed services into millions of living rooms 24 hours a day, seven days a week: The Military Channel, the Military History Channel and the Pentagon Channel. More... 5.) Rampant Sexism: The governments of fascist nations tend to be almost exclusively male-dominated. Under fascist regimes, traditional gender roles are made more rigid. Opposition to abortion is high, as is homophobia and anti-gay legislation and national policy. It's legal again, to fire gov't workers for being gay Bush calls for Constitutional ban on same-sex marriages Bush refuses to sign U.N proposal on women's "sexual" rights W. David Hager chairman of the FDA's Reproductive Health Drugs Advisory Committee does not prescribe contraceptives for single women, does not do abortions, will not prescribe RU-486 and will not insert IUDs. The State Department has awarded an explicitly anti-feminist U.S. group part of a US$10 million grant to train Iraqi women in political participation and democracy. More... 6.) Controlled Mass Media: Sometimes the media is directly controlled by the government, but in other cases, the media is indirectly controlled by government regulation, or sympathetic media spokespeople and executives. Censorship, especially in war time, is very common. FBI Acknowledges: Journalists Phone Records are Fair Game Report shows U.S. government has been engaged in illegal propaganda aimed at its own citizens and the story gets only 41 mentions in the media Free Press details recent governmental propaganda efforts, from faux-correspondent Jeff Gannon to paid-off pundit Armstrong Williams, and from the demise of FOIA to video news releases passed off as news. also... See a Whitehouse fake news release here (opens realplayer) US seizes webservers from independent media sites Bush's war on information: US editors forbidden to publish certain foreign writers More... 7.) Obsession with National Security: Fear is used as a motivational tool by the government over the masses Bush Aides ADMIT 'stoking fear' for political gain: Bush adviser said the president hopes to change the dynamics of the race. The strategy is aimed at stoking public fears about terrorism, raising new concerns about Kerry's ability to protect Americans and reinforcing Bush's image as the steady anti-terrorism candidate, aides said. The Bush administration periodically put the USA on high alert for terrorist attacks even though then-Homeland Security chief Tom Ridge argued there was only flimsy evidence to justify raising the threat level. Keith Olbermann: "The Nexus of Politics and Terror." Cheney warns that if Kerry is elected, the USA will suffer a "devastating attack" GOP convention in a nutshell (quicktime) Rove: GOP to Use Terror As Campaign Issue in 2006 More... 8.) Religion and Government are Intertwined: Governments in fascist nations tend to use the most common religion in the nation as a tool to manipulate public opinion. Religious rhetoric and terminology is common from government leaders, even when the major tenets of the religion are diametrically opposed to the government's policies or actions. Jerry Falwell cleared of charges that he broke federal election law by urging followers to vote for Bush NC congressman proposes law making it ok to preach politics from the pulpit Texas Governor Mobilizes Evangelicals Family research council: Justice Sunday Thou shalt be like Bush: What makes this recently established, right-wing Christian college unique are the increasingly close - critics say alarmingly close - links it has with the Bush administration and the Republican establishment. Park Service Continues to Push Creationist Theory at Grand Canyon and other nat'l parks More... 9.) Corporate Power is Protected: The industrial and business aristocracy of a fascist nation often are the ones who put the government leaders into power, creating a mutually beneficial business/government relationship and power elite. The K Street Project is a project by the Republican party to pressure Washington lobbying firms to hire Republicans in top positions, and to reward loyal GOP lobbyists with access to influential officials. It was launched in 1995, by Republican strategist Grover Norquist and House majority leader Tom DeLay. American Conservative Magazine: One U.S. contractor received $2 million in a duffel bag... and a U.S. official was given $7 million in cash in the waning days of the CPA and told to spend it “before the Iraqis take over.” There are 6 Congressional Committees investigating the Oil-for-Food (UN) scandal, yet not a single Republican Committee Chairman will call a hearing to investigate the whereabouts of 9 billion dollars missing in Iraq Bush money network rooted in Florida, Texas: Since Mr. Bush took office in 2001, the federal government has awarded more than $3 billion in contracts to the President's elite 2004 Texas fund-raisers, their businesses, and lobbying clients More... 10.) Labor Power is Suppressed: Because the organizing power of labor is the only real threat to a fascist government, labor unions are either eliminated entirely, or are severely suppressed. Labor Department warns unions against using their money politically President Bush Attacks Organized Labor: Bush attacked organized labor Saturday, issuing orders effectively reducing how much money unions can spend for political activities and opening up government contracts to non-union bidding. March 2001: President Bush signed his name to four executive orders on organized labor last month, including one that cuts the money unions will have for political campaign spending. Congress and the Department of Labor are trying to change the rules on overtime pay, eliminating the 40 hour work week, taking eligibility for overtime pay away from millions of workers, and replacing time and a half pay with comp days. More... 11.) Disdain for Intellectuals and the Arts: Fascist nations tend to promote and tolerate open hostility to higher education, and academia. It is not uncommon for professors and other academics to be censored or even arrested. Free expression in the arts is openly attacked, and governments often refuse to fund the arts. Bush's new economic plan cuts funding for arts, education Artists from all over the world are being refused entry to the US on security grounds. A group of more than 60 top U.S. scientists, including 20 Nobel laureates and several science advisers to past Republican presidents, on Wednesday accused the Bush administration of manipulating and censoring science for political purposes Freedom of Repression: New ruling will allow censorship of campus publications More... 12.) Obsession with Crime and Punishment: Under fascist regimes, the police are given almost limitless power to enforce laws. The people are often willing to overlook police abuses and even forego civil liberties in the name of patriotism. There is often a national police force with virtually unlimited power in fascist nations American Gestapo is here: "There is hereby created and established a permanent police force, to be known as the 'United States Secret Service Uniformed Division.'" America: secret jails, secret courts, secret arrests, and now secret laws Snitch-or-Go-to-Jail bill will make pretty much anything short of reporting on everyone you see for doing just about anything a jailable offense. With minimum sentences, up to and including life without parole. The problem with Gonzales is that he has been deeply involved in developing some of the most sweeping claims of near-dictatorial presidential power in our nation's history, allowing him to imprison and even (at least in theory) torture anyone in the world, at any time Police officers don't have to give a reason at the time they arrest someone, the U.S. Supreme Court said in a ruling that shields officers from false-arrest lawsuits. More... 13.) Rampant Cronyism and Corruption: Fascist regimes almost always are governed by groups of friends and associates who appoint each other to government positions and use governmental power and authority to protect their friends from accountability. It is not uncommon in fascist regimes for national resources and even treasures to be appropriated or even outright stolen by government leaders. Bush Cronyism: Foxes Guarding the henhouse Making Sense of the Abramoff Scandal If Bush's pick is confirmed, that will mean the five top appointees at Justice have zero prosecutorial experience among them. Iran-Contra Felons Get Good Jobs from Bush Big Iraq Reconstruction Contracts Went To Big Donors Bush Wars -- Crooks Get Contracts : The main companies that were awarded billions of dollars worth of contracts in Iraq have paid more than $300 million in fines since 2000, to resolve allegations of fraud, bid rigging, delivery of faulty military equipment, and environmental damage. US Coalition Provisional Authority (CPA) lost track of $9 billion "Contracting in the aftermath of the hurricanes has been marked by waste, corruption and cronyism" More... 14. Fraudulent Elections: Sometimes elections in fascist nations are a complete sham. Other times elections are manipulated by smear campaigns against or even assassination of opposition candidates, use of legislation to control voting numbers or political district boundaries, and manipulation of the media. Fascist nations also typically use their judiciaries to manipulate or control elections. Rolling Stone does some investigative and rather exhaustive digging into public documents and says we’re almost guaranteed the 2004 election results were massively rigged Powerful Government Accounting Office report confirms key 2004 stolen election findings Conyers hearing in which Clinton Curtis testifies that he was hired to create hackable voting machines (.wmv) The Republican Party has quietly paid hundreds of thousands of dollars to provide private defense lawyers for a former Bush campaign official charged with conspiring to keep Democrats from voting in New Hampshire. The Conyers Report (.pdf) No explanation for the machines in Mahoning County that recorded Kerry votes for Bush, the improper purging in Cuyahoga County, the lock down in Warren County, the 99% voter turnout in Miami County, the machine tampering in Hocking County Less access than Kazakhstan. Fewer fail-safes than Venezuela. Not as simple Republic of Georgia. The 2004 Elections according to international observers. This picture is what stopped the ballot recounts in Florida shortly after it seemed that legitimate President Gore had a lead. The "citizens" started what was later called "the preppy riot". Screaming, yelling, pounding on the walls, these "outraged citizens" intimidated the polling officials to halt the court mandated recount. A closer look reveals who they really were. They were bussed and flown in at Republican lawmakers expense. Some even flew in on Tom Delay's private plane. More... If Mussolini defines fascism as "the merger of corporate and government power" what does that make the K Street project? Related Articles: "Now and Then"- Part 1 A 3 part series by W David Jenkins III on the similarities between America now and Germany post Reichstag fire Click here to purchase this image on POAC merchandise "Now and Then"- Part II: The Propaganda Machine Now and Then- Part III Hitler's Playbook: Bush and the Abuse of Power It may sound crazy to some, but the style of governing into which America has slid is most accurately described as fascism. Is America Becoming Fascist? Eternal Fascism: Fourteen Ways of Looking at a Blackshirt The Danger of American Fascism: With a fascist the problem is never how best to present the truth to the public but how best to use the news to deceive the public into giving the fascist and his group more money or more power. Sheila Samples: Freedom To Fascism -- A Bumpy Ride: Republicans don't seem to realize that they are no longer individual members of a coherent "party," but are merely part of a mean-spirited and dangerous movement that is threatening to sweep away democracy as we know it. Germany In 1933: The Easy Slide Into Fascism The Brownshirting of America: Bush’s supporters demand lock-step consensus that Bush is right. They regard truthful reports that Saddam Hussein had no weapons of mass destruction and was not involved in the September 11 attack on the US – truths now firmly established by the Bush administration’s own reports – as treasonous America-bashing. Fascism then. Fascism now? When people think of fascism, they imagine Rows of goose-stepping storm troopers and puffy-chested dictators. What they don't see is the economic and political process that leads to the nightmare. What is Fascism? Some General Ideological Features Hello. You are now living in a fascist empire Neo-fascism in America : Too many people believe fascism is only about goose-stepping, jack-booted Nazis. Too many people believe that American democracy is so strong that fascists could never take control of America. If you are sympathetic to those views, I invite you to consider the possibility that you are mistaken. It is in times of fascism rising that armies of ignorance are once more resuscitated from the bowels of a society bordering on the edge of mass psychosis. The America at the dawn of the twenty-first century is no exception... Republican Party Brown Shirts: "The Wide-Awakes": The organization was known for virulent anti-Catholicism, secretive rituals, and a military-style organization complete with "officers" and units. Harper's Magazine: We Now Live in a Fascist State They Saw It Coming: The 19th-Century Libertarian Critique of Fascism Victims of Creeping Fascism: We are witnessing nothing less astonishing than the demise of the American experiment. 12-20 The ten phases of a Bush scandal. 12-22 more

Resolved Question: How should true patriots combat the rising fascism in America?

http://www.google.com/search?hl=en&lr=&q=fascism+in+america&btnG=Search http://207.44.245.159/article7553.htm http://www.oldamericancentury.org/14pts.htm 1.) Powerful and Continuing Nationalism: Fascist regimes tend to make constant use of patriotic mottos, slogans, symbols, songs, and other paraphernalia. Flags are seen everywhere, as are flag symbols on clothing and in public displays. September 11 Freedom Walk New Majority Leader: Iraq War “May Be The Greatest Gift That We Give” Our Grandchildren Headstones of soldiers killed in Iraq and Afghanistan are inscribed with the Pentagons war-marketing slogans White House and the RNC are going to make a habit of using uniformed military personnel as props at Republican political rallies, despite the fact that it is a plain violation of military regulations banning politicization of the armed forces. "You must glorify war in order to get the public to accept the fact that your going to send their sons and daughters to die." The inside story of the cozy relationship between big box office American war movies and the Pentagon More... 2.) Disdain for the Recognition of Human Rights: Because of fear of enemies and the need for security, the people in fascist regimes are persuaded that human rights can be ignored in certain cases because of "need." The people tend to look the other way or even approve of torture, summary executions, assassinations, long incarcerations of prisoners, etc. Bush threatens to veto $442b defense bill if Congress investigates detainee abuses. Guantanamo Judge: “I don’t care about international law. I don’t want to hear the words ‘international law’ again. We are not concerned with international law.” Rumsfeld to approve new guidelines that will formalize the administration's policy of imprisoning without the protections of the Geneva Conventions and enable the Pentagon to legally hold "ghost detainees," US 'preparing to detain terror suspects for life without trial' U.S. oks evidence gained through torture July 1, 2003: U.S. Suspends Military Aid to Nearly 50 Countries: because they have supported the International Criminal Court and failed to exempt Americans from possible prosecution. US has at least 9000 prisoners in secret detention More... 3.) Identification of Enemies/Scapegoats as a Unifying Cause: The people are rallied into a unifying patriotic frenzy over the need to eliminate a perceived common threat or foe: racial, ethnic or religious minorities; liberals; communists; socialists, terrorists, etc. Congressman: Muslims 'enemy amongst us' SB 24, Ohio law to muzzle "liberals" World history textbook used by seventh-graders at Scottsdale’s Mohave Middle School was pulled from classrooms mid-semester amid growing right criticism of the book’s unbiased portrayal of Islam Rallies planned against 'Islamofacism': Event to 'unify all Americans behind common goal' More... 4.) Supremacy of the Military: Even when there are widespread domestic problems, the military is given a disproportionate amount of government funding, and the domestic agenda is neglected. Soldiers and military service are glamorized. If you haven't seen the Oreo flash animation yet, see it here Bush’s Domestic Program Hit List Bush slashes domestic programs, boosts defense. Arlen Spector calls it "scandalous" Funding for job training, rural health care, low-income schools and help for people lacking health insurance would face big cuts under a bill passed Friday by the House Pentagon to spend 75 billion for three new brigades Three cable channels now feed news, information and entertainment about the armed services into millions of living rooms 24 hours a day, seven days a week: The Military Channel, the Military History Channel and the Pentagon Channel. More... 5.) Rampant Sexism: The governments of fascist nations tend to be almost exclusively male-dominated. Under fascist regimes, traditional gender roles are made more rigid. Opposition to abortion is high, as is homophobia and anti-gay legislation and national policy. It's legal again, to fire gov't workers for being gay Bush calls for Constitutional ban on same-sex marriages Bush refuses to sign U.N proposal on women's "sexual" rights W. David Hager chairman of the FDA's Reproductive Health Drugs Advisory Committee does not prescribe contraceptives for single women, does not do abortions, will not prescribe RU-486 and will not insert IUDs. The State Department has awarded an explicitly anti-feminist U.S. group part of a US$10 million grant to train Iraqi women in political participation and democracy. More... 6.) Controlled Mass Media: Sometimes the media is directly controlled by the government, but in other cases, the media is indirectly controlled by government regulation, or sympathetic media spokespeople and executives. Censorship, especially in war time, is very common. FBI Acknowledges: Journalists Phone Records are Fair Game Report shows U.S. government has been engaged in illegal propaganda aimed at its own citizens and the story gets only 41 mentions in the media Free Press details recent governmental propaganda efforts, from faux-correspondent Jeff Gannon to paid-off pundit Armstrong Williams, and from the demise of FOIA to video news releases passed off as news. also... See a Whitehouse fake news release here (opens realplayer) US seizes webservers from independent media sites Bush's war on information: US editors forbidden to publish certain foreign writers More... 7.) Obsession with National Security: Fear is used as a motivational tool by the government over the masses Bush Aides ADMIT 'stoking fear' for political gain: Bush adviser said the president hopes to change the dynamics of the race. The strategy is aimed at stoking public fears about terrorism, raising new concerns about Kerry's ability to protect Americans and reinforcing Bush's image as the steady anti-terrorism candidate, aides said. The Bush administration periodically put the USA on high alert for terrorist attacks even though then-Homeland Security chief Tom Ridge argued there was only flimsy evidence to justify raising the threat level. Keith Olbermann: "The Nexus of Politics and Terror." Cheney warns that if Kerry is elected, the USA will suffer a "devastating attack" GOP convention in a nutshell (quicktime) Rove: GOP to Use Terror As Campaign Issue in 2006 More... 8.) Religion and Government are Intertwined: Governments in fascist nations tend to use the most common religion in the nation as a tool to manipulate public opinion. Religious rhetoric and terminology is common from government leaders, even when the major tenets of the religion are diametrically opposed to the government's policies or actions. Jerry Falwell cleared of charges that he broke federal election law by urging followers to vote for Bush NC congressman proposes law making it ok to preach politics from the pulpit Texas Governor Mobilizes Evangelicals Family research council: Justice Sunday Thou shalt be like Bush: What makes this recently established, right-wing Christian college unique are the increasingly close - critics say alarmingly close - links it has with the Bush administration and the Republican establishment. Park Service Continues to Push Creationist Theory at Grand Canyon and other nat'l parks More... 9.) Corporate Power is Protected: The industrial and business aristocracy of a fascist nation often are the ones who put the government leaders into power, creating a mutually beneficial business/government relationship and power elite. The K Street Project is a project by the Republican party to pressure Washington lobbying firms to hire Republicans in top positions, and to reward loyal GOP lobbyists with access to influential officials. It was launched in 1995, by Republican strategist Grover Norquist and House majority leader Tom DeLay. American Conservative Magazine: One U.S. contractor received $2 million in a duffel bag... and a U.S. official was given $7 million in cash in the waning days of the CPA and told to spend it “before the Iraqis take over.” There are 6 Congressional Committees investigating the Oil-for-Food (UN) scandal, yet not a single Republican Committee Chairman will call a hearing to investigate the whereabouts of 9 billion dollars missing in Iraq Bush money network rooted in Florida, Texas: Since Mr. Bush took office in 2001, the federal government has awarded more than $3 billion in contracts to the President's elite 2004 Texas fund-raisers, their businesses, and lobbying clients More... 10.) Labor Power is Suppressed: Because the organizing power of labor is the only real threat to a fascist government, labor unions are either eliminated entirely, or are severely suppressed. Labor Department warns unions against using their money politically President Bush Attacks Organized Labor: Bush attacked organized labor Saturday, issuing orders effectively reducing how much money unions can spend for political activities and opening up government contracts to non-union bidding. March 2001: President Bush signed his name to four executive orders on organized labor last month, including one that cuts the money unions will have for political campaign spending. Congress and the Department of Labor are trying to change the rules on overtime pay, eliminating the 40 hour work week, taking eligibility for overtime pay away from millions of workers, and replacing time and a half pay with comp days. More... 11.) Disdain for Intellectuals and the Arts: Fascist nations tend to promote and tolerate open hostility to higher education, and academia. It is not uncommon for professors and other academics to be censored or even arrested. Free expression in the arts is openly attacked, and governments often refuse to fund the arts. Bush's new economic plan cuts funding for arts, education Artists from all over the world are being refused entry to the US on security grounds. A group of more than 60 top U.S. scientists, including 20 Nobel laureates and several science advisers to past Republican presidents, on Wednesday accused the Bush administration of manipulating and censoring science for political purposes Freedom of Repression: New ruling will allow censorship of campus publications More... 12.) Obsession with Crime and Punishment: Under fascist regimes, the police are given almost limitless power to enforce laws. The people are often willing to overlook police abuses and even forego civil liberties in the name of patriotism. There is often a national police force with virtually unlimited power in fascist nations American Gestapo is here: "There is hereby created and established a permanent police force, to be known as the 'United States Secret Service Uniformed Division.'" America: secret jails, secret courts, secret arrests, and now secret laws Snitch-or-Go-to-Jail bill will make pretty much anything short of reporting on everyone you see for doing just about anything a jailable offense. With minimum sentences, up to and including life without parole. The problem with Gonzales is that he has been deeply involved in developing some of the most sweeping claims of near-dictatorial presidential power in our nation's history, allowing him to imprison and even (at least in theory) torture anyone in the world, at any time Police officers don't have to give a reason at the time they arrest someone, the U.S. Supreme Court said in a ruling that shields officers from false-arrest lawsuits. More... 13.) Rampant Cronyism and Corruption: Fascist regimes almost always are governed by groups of friends and associates who appoint each other to government positions and use governmental power and authority to protect their friends from accountability. It is not uncommon in fascist regimes for national resources and even treasures to be appropriated or even outright stolen by government leaders. Bush Cronyism: Foxes Guarding the henhouse Making Sense of the Abramoff Scandal If Bush's pick is confirmed, that will mean the five top appointees at Justice have zero prosecutorial experience among them. Iran-Contra Felons Get Good Jobs from Bush Big Iraq Reconstruction Contracts Went To Big Donors Bush Wars -- Crooks Get Contracts : The main companies that were awarded billions of dollars worth of contracts in Iraq have paid more than $300 million in fines since 2000, to resolve allegations of fraud, bid rigging, delivery of faulty military equipment, and environmental damage. US Coalition Provisional Authority (CPA) lost track of $9 billion "Contracting in the aftermath of the hurricanes has been marked by waste, corruption and cronyism" More... 14. Fraudulent Elections: Sometimes elections in fascist nations are a complete sham. Other times elections are manipulated by smear campaigns against or even assassination of opposition candidates, use of legislation to control voting numbers or political district boundaries, and manipulation of the media. Fascist nations also typically use their judiciaries to manipulate or control elections. Rolling Stone does some investigative and rather exhaustive digging into public documents and says we’re almost guaranteed the 2004 election results were massively rigged Powerful Government Accounting Office report confirms key 2004 stolen election findings Conyers hearing in which Clinton Curtis testifies that he was hired to create hackable voting machines (.wmv) The Republican Party has quietly paid hundreds of thousands of dollars to provide private defense lawyers for a former Bush campaign official charged with conspiring to keep Democrats from voting in New Hampshire. The Conyers Report (.pdf) No explanation for the machines in Mahoning County that recorded Kerry votes for Bush, the improper purging in Cuyahoga County, the lock down in Warren County, the 99% voter turnout in Miami County, the machine tampering in Hocking County Less access than Kazakhstan. Fewer fail-safes than Venezuela. Not as simple Republic of Georgia. The 2004 Elections according to international observers. This picture is what stopped the ballot recounts in Florida shortly after it seemed that legitimate President Gore had a lead. The "citizens" started what was later called "the preppy riot". Screaming, yelling, pounding on the walls, these "outraged citizens" intimidated the polling officials to halt the court mandated recount. A closer look reveals who they really were. They were bussed and flown in at Republican lawmakers expense. Some even flew in on Tom Delay's private plane. more

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