Famous Product Slogans Articles and Resources

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Resolved Question: 1970-1979 help me! i wasnt born during that time! i need info!!?

in the 1970s what were Major Inventions/Products, Popular Music, Popular movies/TV shows, Clothing and Styles, Popular Phrases/ Commercial Slogans, Famous People of the decade and what they’re known for, and Famous Natural Disasters/ Catastrophes of the decade more

Voting Question: Where else have you seen this slogan?

"Don't Worry Be Happy" is the name of a song but where else have you seen this famous slogan. (Comercials,movies, slogans for products, ANYTHING please and thank you. more

Resolved Question: Should people who display bumper stickers against illegals or anything considered subversive?

Should the police be able to pull citizens over for speaking out thru bumper stickers etc...? I have bumper stickers on all my vehicles fighting against illegals. Do we not have the right to freedom of speech with out it being subversive? Should people who display these types of bumper stickers actually be considered extremists? Suspect detained over 'extremist' bumper sticker 'Don't Tread on Me' puts driver in 'watch' category in DHS report -------------------------------------------------------------------------------- Posted: May 07, 2009 10:45 pm Eastern By Bob Unruh © 2009 WorldNetDaily A Louisiana driver was stopped and detained for having a "Don't Tread on Me" bumper sticker on his vehicle and warned by a police officer about the "subversive" message it sent, according to the driver's relative. The situation developed in the small town of Ball, La., where a receptionist at the police department told WND she knew nothing about the traffic stop, during which the "suspect" was investigated for "extremist" activities, the relative said. A man identifying himself as a police officer from Ball called WND later to report that the town's records of traffic stops did not include this situation. He suggested it might have involved one of several other agencies that work in the area. It followed by only a few weeks the release of a Department of Homeland Security report, "Right-wing Extremism: Current Economic and Political Climate Fueling Resurgence in Radicalization and Recruitment", which prompted outrage from legislators and a campaign calling for the resignation of DHS Secretary Janet Napolitano. The report, which cites individuals who sport certain bumper stickers on their vehicles as suspect, was delivered to tens of thousands of local law enforcement officers across the nation. WND is withholding the driver's name and the relative's name at their request However, the situation was described on the American Vision blog. According to the relative, it happened this way: Her brother-in-law was driving home from work through the town, which has a local reputation for enhancing its budget by ticketing speeders. He was pulled over by police officers who told him "he had a subversive survivalist bumper sticker on his car." Are you ready for a second Declaration of Independence? Sign the petition promoting true freedom once again! "They proceeded to keep him there on the side of the road while they ran whatever they do to see if you have a record, keeping him standing by the side of the road for 30 minutes," she told WND. Finding no record and no reason to keep him, they warned him and eventually let him go, she said. The company that sells the bumper sticker is The Patriot Depot, where Chief Operating Officer Jay Taylor told WND the woman had told his staff about the situation while ordering more bumper stickers. "It's rather shocking," he said. "We supposedly have freedom of speech in our country. Proclaim to everyone: "Don't tread on me!" Get your own Gadsden Flag here! "We joke around every now and then how our spouses will come to visit us in jail," he continued, citing his products that say, "The Audacity of Nope," "Taxed Enough Already," "Born Free, Taxed to Death," "Bring Home Our Troops: Send the Democrats" and "I'll Keep my Guns and Money, You Keep the 'Change'." "We hope people realize this is serious," he said. American Vision noted the "background check" that was done on the driver. "Why? [He] had purchased and displayed a conservative 'Don't Tread on Me' bumper sticker."" The commentator wrote, "The bumper sticker is based on the famous flag designed by American Revolution era general and statesman Christopher Gadsden. The yellow flag featured a coiled diamondback rattlesnake ready to strike, with the slogan 'Don't Tread on Me!' underneath it. Benjamin Franklin helped make the rattlesnake a symbol of Americans' reluctance to quarrel but vigilance and resolve in defense of their rights. By 1775 when Gadsden presented his flag to the commander-in-chief of the Navy, the rattlesnake was a symbol of the colonies and of their need to unite in defense of threats to their God-given and inherited rights. The flag and the bumper sticker symbolize American patriotism, the need to defend Americans' rights, and resistance to tyranny's threats to American liberty. Those threats included-and include-illegal taxation, profanation of Americans' rights, and violation of the fundamental principles of American law." American Vision continued: "The notorious Department of Homeland Security memo, which was apparently based on the infamous Missouri State Police Report that described supporters of presidential candidates Bob Barr, Ron Paul, and Chuck Baldwin as 'militia'-type potential extremists and potential terrorists, is not the first effort of leftist radicals to slander their political opponents as 'extremists.' more

Resolved Question: Art Help! Plz! click {{here}}?

11. This is a humorous or satirical imitation of a serious type of artwork. prestige slogan parody testimonial 12. This type of ad implies the product will make you beautiful. slogan testimonial icon rich-and-famous 13. This type of ad uses a celebrity to endorse the product. slogan testimonial icon parody 14. This is an object or item that represents a rank or standing in a group. icon slogan status symbol power symbol 15. The format of a two-dimensional artwork refers to this. the artist's style if it is held in a horizontal or vertical direction the medium of the artwork the subject more

Voting Question: Well known, recent, advertisment from Australia, with famous slogan?

I need to create an ad of an existing product or service with a picture of me in it. Any suggestions? more

Resolved Question: Art questions im lost easy points for you!?

11. This is a humorous or satirical imitation of a serious type of artwork. (1 point) prestige slogan parody testimonial 12. This type of ad implies the product will make you beautiful. (1 point) slogan testimonial icon rich-and-famous 13. This type of ad uses a celebrity to endorse the product. (1 point) slogan testimonial icon parody 14. This is an object or item that represents a rank or standing in a group. (1 point) icon slogan status symbol power symbol 15. The format of a two-dimensional artwork refers to this. (1 point) the artist's style if it is held in a horizontal or vertical direction the medium of the artwork the subject more

Resolved Question: Sis needs help with art ten points best answers?

1. This American monument was inspired by Ramses’ Abu Simbel. (1 point) Washington Monument Mount Rushmore Statue of Liberty Lincoln Monument 2. Ramses’ first temple at Abu Simbel intended to send this message. (1 point) a message of celebration and joy a message of welcome a message of fear and power a message to guide visitors to the capital 3. James Montgomery Flagg used this kind of advertising technique in his WWI recruitment poster featuring Uncle Sam, a respected and admired symbol. (1 point) the rich-and-famous technique a testimonial use of an icon repetition 4. This is the name of the cloth woven in Ghana that is often used as an indicator of a person’s status. (1 point) Arabic Kente Ghanese Congan 5. This North African garment is loose-fitting and related to the toga. (1 point) Kente Simbel turban haik 6. This is formed when a group of artists with similar styles band together. (1 point) art movement art style art history art expression 7. This happens as symbolic, traditional dress in Africa is replaced with Western styles of clothing. (1 point) The dress becomes more popular. The dress loses its meaning. The meaning of the dress changes. both b and c 8. The American landscape painters of the late 19th century painted the western landscape of the United States. Their paintings could best be described as this. (1 point) very realistic frightening parodies romantic 9. If you wanted to transfer the image of a postcard to a larger sheet of paper, you would use this process. (1 point) rich-and-famous technique gesture drawing mural drawing scale drawing 10. This is the illusion of distance in a two-dimensional artwork acheived by altering the value and intensity of color and the detail. (1 point) linear perspective atmospheric perspective haze perspective aeronautic perspective 11. This is a humorous or satirical imitation of a serious type of artwork. (1 point) prestige slogan parody testimonial 12. This type of ad implies the product will make you beautiful. (1 point) slogan testimonial icon rich-and-famous 13. This type of ad uses a celebrity to endorse the product. (1 point) slogan testimonial icon parody 14. This is an object or item that represents a rank or standing in a group. (1 point) icon slogan status symbol power symbol 15. The format of a two-dimensional artwork refers to this. (1 point) the artist's style if it is held in a horizontal or vertical direction the medium of the artwork the subject more

Resolved Question: survey: do you like your state slogan? see below?

Alabama Stars Fell On; Heart of Dixie; Sweet Home Alabama Alaska North to the Future; The Great Land; The Last Frontier Arizona Grand Canyon State Arkansas Opportunity Land; Land of Opportunity; The Natural State California The Golden State Colorado Colorful Connecticut Constitution State Delaware The First State District of Columbia The Nation's Capital; A Capital City; Celebrate& Discover; Taxation Without Representation Florida Sunshine State; MyFlorida.com Georgia Peach State; ...On My Mind; www.GEORGIA.gov Hawaii Aloha; Aloha State Idaho: Potatoes; Scenic; Vacation Wonderland; World Famous Potatoes; Famous Potatoes Illinois Land of Lincoln Indiana Heritage State; Hoosier Hospitality; Amber Waves of Grain; The Crossroads of America; www.IN.gov Iowa The Corn State Kansas The Wheat State; Midway USA Kentucky Bluegrass State; It's That Friendly; Unbridled Spirit Louisiana Sportsmen's Paradise; Sportsman's Paradise; Bayou State; LoUiSiAna Maine Vacationland Maryland Drive Carefully Massachusetts The Spirit of America Michigan Water Wonderland; Water Winter Wonderland; Great Lakes State; Great Lakes; Great Lakes Splendor Minnesota 10,000 Lakes; Explore Mississippi The Hospitality State Missouri Show-Me State Montana The Treasure State; Big Sky Country; Big Sky Nebraska The Beef State; Cornhusker State; www.state.ne.us Nevada The Silver State New Hampshire Scenic; Photoscenic Live Free or Die; First for Independence New Jersey Garden State New Mexico Sunshine State; The Land of Enchantment; Land of Enchantment New York The Empire State; Empire State North Carolina Drive Safely; First in Freedom; First in Flight North Dakota Peace Garden State; Discover the Spirit Ohio Seat Belts Fastened?; The Heart of It All!; Birthplace of Aviation Oklahoma Visit; Is OK!; Native America Oregon Pacific Wonderland Pennsylvania Keystone State; You've Got a Friend In; WWW.STATE.PA.US Rhode Island Discover; Ocean State South Carolina The Iodine State; The Iodine Products State; Smiling Faces; Beautiful Places South Dakota Great Faces; Great Places Tennessee Volunteer State; Sounds Good to Me Texas The Lone Star State Utah Center Scenic America; This Is the Place; Ski Utah!; Greatest Snow on Earth Vermont Green Mountains; Green Mountains State Virginia 1607-2007 400th Anniversary Washington Evergreen State West Virginia Mountain State; Wild, Wonderful; www.callwva.com Wisconsin America's Dairyland Wyoming none more

Resolved Question: commercials with these technique?

for each technique name a commercial for it please cant think of any cause i don't watch t.v much Persuasive language usually shown with short sentences and commanding language tells the reader what to do, no room for argument or hesitation repetition a word, idea, image or slogan used repeatedly in an ad slogans & logos specific sayings or captions or pictures you associate with product. adjectives specifically chosen words used to describe a product or service. exaggeration (hyperbole) when the quality, standard and use of the product is exaggerated. made to sound better than it really is. endorsements when famous people are used to sell a product or give a good opinion or a product. statistics when ads use facts and percentages to prove something really works. sometimes these facts are not always completely true pun when ad use a word that has two different meaning. generally the word sounds the same, but it looks different and means different more

Resolved Question: only 5 questions, please help me!!?

Art that Influences People This is a humorous or satirical imitation of a serious type of artwork. prestige slogan parody testimonial This type of ad implies the product will make you beautiful. slogan testimonial icon rich-and-famous This type of ad uses a celebrity to endorse the product. slogan testimonial icon parody This is an object or item that represents a rank or standing in a group. icon slogan status symbol power symbol The format of a two-dimensional artwork refers to this. the artist's style if it is held in a horizontal or vertical direction the medium of the artwork the subject more

Voting Question: 5 questions!! please help me!! Art That Influences People?

these are the question thta im stumped on! please help me!!! Art That Influences People This is a humorous or satirical imitation of a serious type of artwork. prestige slogan parody testimonial This type of ad implies the product will make you beautiful. slogan testimonial icon rich-and-famous This type of ad uses a celebrity to endorse the product. slogan testimonial icon parody This is an object or item that represents a rank or standing in a group. icon slogan status symbol power symbol The format of a two-dimensional artwork refers to this. the artist's style if it is held in a horizontal or vertical direction the medium of the artwork the subject more

Resolved Question: Art Questions plz help!!?

Voting Question: i need help coming up with a slogan..?

for my math class were making up our own businesses and selling our products to the rest of the school. My business is a photography business called "flash flash photography" in which people can take pictures with friends and cut outs of famous people, but i'm having a really hard time coming up with a slogan, any ideas? more

Voting Question: What does Emeril Lagasse have to do with toothpaste?

The famed chef from the Cooking Network is now popping up in a poorly thought out commercial for Crest toothpaste. In it he apparently is one of three judges looking for a new snappy catchphrase for said toothpaste. Guys come in one by one and offer new advertising slogans, after which Emeril offers his stiff poorly acted response. My question is, what does someone who is famous for his cooking skill have in connection with toothpaste? It seems like a bad match. I keep waiting for him to pull out a large pan and hot plate from behind that counter, throw in some ribs and spicy marinade and yell "Bam!!" Help me out, why would Crest choose a TV chef to promote their product, are we supposed to know that that's Emeril Lagasse sitting there, and why was this awful commercial ever made in the first place?But he never *says Bam! during the commercial! It that's the connection, it's too obscure for the average TV viewing American to comprehend. more

Resolved Question: can someone please read this ?

if you could read over this and give me some feed back that would be great. inform me of any gramatical errors or synonyms of frequently used words. Advertisements target every person regardless of age, sex, race, and nationality. They make billions of dollars each year getting people to buy whatever they are trying to sell. The dictionary definition of advertise has many meanings: to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it, to give information to the public about; announce publicly in a newspaper, on radio or television, etc, to call attention to, in a boastful or ostentatious manner, to give notice, advice, or information to; inform, to admonish; warn, to ask for something by placing a notice in a newspaper, over radio or television, etc., to offer goods for sale or rent, solicit funds, etc., by means of advertisements, to bluff so as to make the bluff obvious. So in layman terms they are trying to bluff and make better what ever product they are trying to sell. Promoters use many fancy techniques that appeal to their buyers. These propaganda techniques are glittering generalities, the transfer technique, the plain folks technique, the testimonial technique, the bandwagon technique, the card stacking technique, and last but not least, the grin and spend technique. The three ads up for comparison are a Scrabble ad, a Honda Odyssey ad, and an ad for Secret Platinum deodorant. Let’s take a look at how the advertising world gets us to buy their wonderful products. Scrabble is a nice fun family game. In this ad you see no family. All you see is the back of a female with massive tattoos, with a mans arm, also covered in tattoos, holding the brown letter holder against her back. The letter holder contains the scrabble letters: S, O, T, A, T, O, T. Rearranged the letters spell, tattoos. I thought that was clever. I am not sure what tattoos have to do with playing scrabble, but maybe I am missing something. Toward the woman’s lower spine the ad reads, “Winning words are everywhere. So give the gift of SCRABBLE and enjoy the hunt!” Underneath those words to live by is the famous Scrabble logo. Even lower on the page is “U CN DO IT”, using scrabble letters. That reminds me of the Nike slogan “Just Do it”. I can see how this ad is colorful and somewhat interesting to look at. I chose this ad because the colors caught my attention. So maybe this ad was doing what it was suppose to do, capture a prospective buyer’s attention. Scrabble advertisers are guilty of three of the previously mentioned propaganda techniques: glittering generalities, transfer technique, and the plain folk technique. Glittering generalities is a technique that makes flashy promises without backing them up. This technique is style with no substance. The words “U CN DO IT” fit right in to this technique. I ask myself do what? I can do a lot of things, but I am unsure of what this ad wants me to do. Now onto the all powerful transfer technique, this is very common in magazine ads. The transferring technique puts other objects near the product as a decoy. In this ad I am not sure what tattoos, and a naked female and possible naked man have to do with scrabble. Notice all the tattoos are nicely done, that will look appealing to teenagers or maybe people in their early twenties. Tattoos are popular among these age groups. Also notice how the woman is very slender and her skin is flawless, other than the tattoos. She is not overweight or has acne, if that were the case this ad might not be as appealing. The man or what you can see of his arm is muscular and has tribal tattoos down it. I am sure if his arm was really skinny the ad would hold a different tone. The plain folk technique tries to use ordinary people to make us appeal to the product. These two people could be anyone. We can not see their faces, so they are probably not famous. They are just a couple of ordinary people covered in tattoos that possibly like to play scrabble in the nude. This ad is targeted to young, hip buyers. Scrabble is trying to put a twist in their image of being a wholesome fun family game. more

Resolved Question: Has anyone met Jack Sc.......?

Jack is the only son of Awe Schitt and O. Schitt, and he has an interesting family tree: In 1957, Awe Schitt, the fertilizer magnate, married O. Schitt, the owner of Needeep N. Schitt, Inc. They had one son, Jack. Jack Schitt grew up and married Noe, and together Jack and Noe Schitt produced 6 children: Holie Schitt (who came to be known as "The Lucky Schitt") Fulla Schitt Shineola (who didn't really have the Schitt Face) Giva Schitt Bull Schitt (who really looked like Schitt, the father), and the twins: Dip Schitt and Deap Schitt. Dip Schitt was not very bright, and was known as "The stupid Schitt", and she married Dumb Schitt, a high school drop out who happened to share the same last name (no relation, however). Friends affectionately nicknamed them "The Schitts". Their marriage produced no little Schitts. The other twin, Deap Schitt, went on to build a deodorant empire, which became famous for it's slogan: "Smell Like Schitt". Interestingly, that slogan only worked in the United States, and another slogan was more popular in the U.K.: "Put a dab of Schitt on your pits." When the company launched its product into Australia, a third slogan was used successfully: "Smell Like Schitt Down Under". But soon, trouble developed and Noe Schitt divorced Jack and promptly married a nice man named Ted Sherlock, but being a modern woman, she decided to hyphenate her name. She become known as Noe Schitt-Sherlock. Jack was depressed at losing Noe, but he, too, remarried a nice lady named Loda. The blushing bride, Loda Schitt, produced a son of nervous disposition, whom they named Chicken Schitt. Jack and Loda went on to produce two more boys, Krappy Schitt and Ugglee Schitt. These athletic brothers, Krappy and Ugglee, married the stunningly beautiful Happens Sisters in a dual ceremony. The "Schitt-Happens" Wedding was a huge affair, and this union also produced many offspring: Dawg Schitt Byrd Schitt Hoarse Schitt and Pigh Schitt But once again, Jack lost his love for his wife, and left to tour the world. He recently returned from an extended visit to Italy with his newest bride, Pisa. Presently Jack Schitt and his 3rd wife, Pisa Schitt, are living without children in New Jersey on property which contains a stream of water, now known to the locals as "Schitt Creek." (From now on, nobody can say you don't know Jack Schitt!) more

Resolved Question: How many famous slogans can you say?

What is the compay and what is their product? ( I need it for school, best answer will get the 10 points) more

Resolved Question: How one can get people's attention?

I'm not asking for a 'catchy slogan' to sell something. I'm asking about 'human nature'. For example: Why people give easily attention to someone famous? Once somebody is famous, can go to a completely other field without needing to work for it. A famous politician can get the role of a main actor and a famous actor can go into a political career. Once one is famous one can do whatever and one will have success, even without being good. You can see it here in 'answers.yahoo': Deepak Chopra asks a question that is not especially good but there are more than thousand answers, while similar questions receive just a few. That's why companies like to make advertisements with famous people for their dubious products. If someone has an experience wanting to share this, because it would help people, but can't get their attention, because what is offered is not just on the daily attention level, what can one do to get to people so that they get interested to try out something new for them?Reading the answers it shows that I wasn't clear enough in my comment in the details. I will try again: To share an insight or an experience that could change people’s worldview and so avoid a lot of suffering or could make that suffering is used creatively, it will not help to take a bubble bath in the middle of the mall and then telling people: Hey, the earth is round and not flat! People will probably just laugh or eliminate this good-looking guy if his ‘message’ is against the established dogma. My question has nothing to do with selling. Yes, some people strive for fame to sell better, but that’s not what’s about. People reject something new and this is ‘normal’, unless one can convince them with arguments they can understand. I am talking about ways to get their attention so that they are able to listen. You say that I can’t get attention because I am ‘normal’ because I believe that I understand something better than others and so must fail to get attention without being famous.The fact is that I do understand something better, even you are not interested to know about it, because you are ‘normal’. I don’t want to become famous, this was only an example. You had a negative experience and you are stuck with it, so it is ‘normal’ that you can’t see any solution. It is not about a product, but it is the same for some truth: It can’t ‘stand by itself’ if it is not known. “…those who have made significant contributions to mankind, and of lasting value have never been after such 'attention' or recognition of any sort!” I doubt this. All those who had a significant impact to mankind could only do so because they fulfilled a need or at least promised it and so they got the intention of people. Wasn’t Jesus talking to gathered people? Probably he didn’t get the intention he wanted. He traveled for a long time, how many listened to him? Yes, a few followed him and the rest ignored him, but then he provoked or at least allowed something spectacular, being crucified...“If it happens to contradict the mass expectation of a pattern of behavior would severely backfire and the mass public would just bring down that person from that high 'pedestal'!” Was this what happened with Jesus? I don’t compare myself with Jesus; this is just an example that has to do with attention. “You gotta stand out in one way or another, you have to be gifted.” Really? One can stand out or be gifted and nobody will care or give attention. Example: An artist in need of money called at doors to sell his drawings, these were very good but nobody wanted them, even he only ask for little money. He tried for long and got so frustrated that one day when somebody was extremely nasty, he killed this person. When he became ‘famous’ because of this, he sold his drawings for a very high price. Obviously to be gifted is not enough, people can’t recognize it out of their own judgment, they want to be told by somebody they know and believe because this one is ‘famous’ and so an authority.It doesn’t bother me at all that one guy gets more answers. What interest me are the phenomena in human nature and I am searching for something to use it in a positive way for the benefit of all. Yes, because of this I ask myself and I ask you. I am not insecure about myself just about a possible action. Thank you all for your attention so far... more

Resolved Question: How well do you know your ADVERTISING SLOGANS part 2??

Below are a list of advertising slogans that are/were famous...Can you tell me the company or product they belong to? 1)"Have it your way." 2) "Australians wouldn't give a XXXX for anything else." 3)"Does she or doesn't she?" 4)"A little dab'll do ya." 5)"Look, Ma, no cavities!" 6)"The best a man can get." 7)"Nothin' says lovin' like somethin' from the oven." BONUS Q! What company said in 1958 ~ "Do you arise irked with life? Are you prone to snap at loved ones?Our strong, heart breakfast coffee will change all this! Breakfast becomes a spirited, even hilarious affair." more

Resolved Question: Do you KNOW your ADVERTISING slogans?

Below are 7 advertising slogans that were or are famous ~ Can you tell me what company/product they are for??? 1)"Plop, plop, fizz, fiz, oh what a relief it is!" 2)"Reach out and touch someone." 3)"The ultimate driving machine." 4)"The Greatest Show on Earth." 5)"Victory won't wait for the nation that's late." 6)"M'm M'm Good." 7)"Put a Tiger in Your Tank." BONUS Q!~What company said this in 1924?~ "Shall the man work - or shall you? ... Back of every great step in women's progress from a drudge to a free citizen has been some labor-saving invention." First answerer with the most correct wins 10 points! more

Resolved Question: Can you identify the following products by their old advertising slogans?

1. "Tastes good like a cigarette should" 2. a. "Good cracker...Gooooooood cracker" b. Who was the celeb in this one? 3. "It's in there!" 4. The ad for this was sung to the tune of "Put on a happy face". 5. End of a jingle: "....cause I believe in me!" 6. a. "Don't leave home without it" b. Most famous celeb, star of a '70's crime drama 7. Start of a jingle: "My dog's better than your dog, my dog's better than yours; my dog's better 'cause..." 8. a. "Is it live or...?" b. which female singer did this one? 9. Short jingle: "Sooner or later, you'll own [Product name]" 10. '70's Jingle: [Product name] is people you can count on when the going's rough." This was associated with a weekly nature program (best ever of this kind of show, I'd say); who was the star of it? I will vote Best Answer as soon as the first person gets them all. more

Resolved Question: What is the colonized mindset?

The colonised mindset: The enemy within the African communities. SendMeYourNews Jul 23, 2006 07:12 PDT =+= Get on TheBlackList: http://www.topica.com/lists/TheBlackList "Men who are in earnest are not afraid of consequences", Marcus Garvey. =+= ----- Original Message ----- From: Cheryl Sanchez mailto:sanchez-@hotmail.com To: sendmey-@earthlink.net Sent: Sunday, July 23, 2006 8:48 AM The colonised mindset: The enemy within the African communities. The writer is going to put forward an argument that unless the slave/colonial mindset is recognised as the active enemy, within the African communities world-wide, attempts to understand the social and economic problems will be useless. This mindset has been affecting the individual/family /organisations/community and nations alike. From an early age, adults have been referring to people as having "being colonial or slave minded" in a most benign way. It as if having this mindset is like having a flue. You treat the symptoms and eventually, it should go away, if the immune system is acute and alert. In reality, it is the most virulent psychological condition prevalent amongst African communities. The damage is too enormous to consider in this essay. It has and is still destroying from individuals to revolutions to states eg Patrice Lumumba-Congo, Thomas Sankara-Bukina Faso, Walter Rodney-Guyana, Cabral, Malcolm X and Bantu S Biko to name a few. When foreign money, the lust for power and the colonial mindset met-destruction is sure to follow. Mineral rich DRC remains the most tragic example today. Also Angola before the timely death of Savimbi, " Washington's kept man". Failure to confront and systematically deal with this enemy is equivalent to failure to live and or thrive. HISTORY The disastrous effects of slavery and colonialism on the physical aspect of the Africans in the Americas, the Caribbean and on mainland Africa have been well documented by a host of European and African-American historians including Basil D Davidson, Walter Rodney and Professor Jeffries. Few writers have focused on the debilitating effects of the mindset on the emotions and the psychology as Carter G Woodson( 1875-1950)was probably a pioneer when he addressed this condition in his book - The Mis-Education of the Negro. Later, Dr Na'im Akbar painstakingly outlined the psychological effects in his book- Chains and Images of psychological slavery. Professor Joy Leary recently attempted to put the psychological trauma concept in the public domain during a recent lecture tour in London but, few Africans wanted to even contemplate this concept as an explanation for some of their behaviour towards each other. It is of paramount importance to understand the disastrous reality of the sate accurately described by Woodson and take action to treat it. "When you control a man's thinking you do not have to worry about his actions. You do not have to tell him not to stand there or go yonder. He or she will find his "proper place" and will stay in it. You do not need to send him to the back door. He will go without being told. In fact, if there is no back door, he will cut one for his special benefit. His education makes it necessary". Woodson showed a lot of foresight in his early detection of the destructive side of the slave/colonial mindset. It is a pity that, most Pastors and self-appointed "community" leaders do not recommend this book to the many families who come through their doors. They do not even bothered with a plan of action to treat this mindset. Examples This mindset certainly has a blindfolding effect eg African girls aspiring to be like their "blonde Barbie dolls". African men dream of marrying "a Barbie doll" type of woman as soon as they arrive in Europe and or UK/USA/Canada, so as not to have "too black" children. Michael Jackson's obsession with his costly body- altering project. It also causes US Africans/Afrikans to focus on the body, material gadgets, short cuts. The physical environment of the homes is often out of balance with the people who inhabit the space. Their homes always have a blonde type Jesus on the walls but no other famous Africans like Bantu Biko, Thomas Sankara etc. The African educationalist and parents both on the mainland, Caribbean and the Americas have avoided including or making the early and middle years curricula more relevant to our developmental needs. This opportunity to change our course of history is missed again and again. At organisational level, colonise minded but the super qualified committee members are often afraid to put decolonisation strategy and or Pan-Africanism into the constitution of their organisation. This also affects the type of name or identity they take on. Eg the NAACP-The National Association for the Advancement of "Coloured" people. One would have thought that aparthedist South-Africa racial policies would have caused this organisation to re-think it's chosen but, they not change from NAACP to NAAAP. One could only guess when you start your organisation with white liberals/ or jews in leadership roles, the de-colonisation agenda never became a priority for this organisation. The OAS/AU is no different. It has been in existence for over 50 years and still cannot bring itself to be known as a Pan-Africanist organisation thus, it remains a toothless nationalistic organisation. Even when organisations put Pan-Africanism at the forefront eg PAC in South-African, the de-colonisation process and project, which is necessary for health and longevity of the organisation is not a priority either. Well meaning or naïve activists continue to take a gamble by hoping against hope that, a few committed and reliable people could suddenly change 400 years of psychological damage facing the African worldwide. Things could have been different if, the PAC was able to capture the interest and support of the majority of the 24 million native South-Africans and their rands, to keep the movement financially buoyant and turn it into a political powerful force in South-African society. The mindset nutures self-hating , self- destruction and confidence lowering . This is evident in the practice of self- harming through bleaching the skin, straigthening the hair and looking to Europe and European institutions as saviours. It also makes killing each other almost acceptable. The eminent African-American Bobby E Wright (1984) explained in his book "we have never been trained to kill Europeans" but, we seem to be able kill each other (black on black) violence instinctively. It also makes us have a warped and unrealistic view of our reality. It may cause some, like Dr Kenneth B Clarke to say," race is irrelevant". Even African-America Dr Alvin Poussant, who used his qualification avoid addressing the current colonisation condition. He used his stint in Ebony Magazine to deal with the a few middles class anxieties. What a shame! The Slave/Colonial mindset-the Trojan Horse The Europeans understand how important the psychological warfare project is to their continued hold on Africa, which is why they got their missionaries to influences chiefs and other leaders in Africa, to send their young children to their missionary schools. At these missionary/faith-based schools, young children were indoctrinated on a grand scale. These young children come from cultures where, almost all adults are feared and or certainly not questioned, made the work of the European teachers easier. This is why it should not alarm us or surprise us that, Mobutu, Savimbi and their cronies behaved in the way they did to their own people and their own resources. The mindset, the lust for power and foreign money-from the USA mainly kept them destroying their respective countries, in the name of capitalism and the other G6 powers. The USA officials who paid Savimbi through Mobutu millions and millions of American tax-payers money to literally destroy a revolution and 2 countries, have never been brought to justice. If both of these colonial minded individuals did not die, they would be still destroying the country and squandering their resources for self-aggrandisement, with Washington's approval. The foreign powers/handlers knew millions of people were being tortured, kill, maimed, punished and starved of food and other life necessities, in their interest. Whilst all this was happening in full view of other Africans, many of them in the Caribbean and continued going to the states" to make it". Meanwhile Africans affected by these individuals and American money and foreign policy, eventually started heading for the UK and the USA seeking "refuge". It should not surprise us at the way the Europeans view certain individuals. The American state had to get rid of Malcolm X by any means necessary. The Belgian/USA/UK governments saw Patrice Lumumba as an uncompromising character when it came to his understanding of independence. France could not stomach an independent minded Thomas Sankara who wanted to transform Bukina Faso in the interest of it's people. The apartheid South-Africa did not dare allow Bantu Stephen Biko to live-he was too clear about his position and his understanding of the social/economic/political situation. He wanted all or nothing. Walter Rodney exposed the hypocrisy of Europe's role in Africa-it became a real annoyance in European academic circles. The under-development was the strategy and the means to achieving this outcome was to nurture their own "loyal Africans". Off course the "loyal Africans" are another name for the colonial minded. Rich men and women often have their "kept women" Well, so to rich Europe has their "kept men". France has Francoise Compoare of Bukina Faso. The USA has theirs in the form of Paul Kagame. Spain/USA has Obiang Nguema of Equatorial Guinea- Africa third largest producer of oil. Shell and the UK and other oil companies operating in Nigeria have been keeping the Hausa dominated army and government since 1970. The CIA/USA/France had army man Hissen Habre- a man who was less than friendly to USA's imagined enemy Gadaffi. Chadian named him, "Africa's Pinochet". USA supported the Duvalier family for 30 years and off course Savimbi in Angola. See William Blum(2001) Rogue State. Chapter 17. The Consequences If African thinkers and educationalists alike continue to neglect the content of early and middle years curricula, they would be fighting a losing battle against the slave/colonial mindset, capitalism, fashion and mass-media. The same way, one cannot expect to put new wine in an old wineskin so to, one cannot expect the slave/colonial minded to suddenly change his or her learnt behaviour. This behaviour has been around for the last 350 years. It might have started as, a means of coping in strange and often hostile societies in the Caribbean and America in the late 17th century. Joy Leary would argue African communities must admit the existence of post traumatic syndrome before, the treatment could be sought. No admission means that, this major debilitating psychological condition would linger and fester away. Off course when a few like, Thiongo'o(1938-) changed his behaviour in his adulthood, by going back to his Gikuyu name and writing in his own language rather than English only, is inspirational to rest who remain in this regressive state of mind. He used his book-Decolonising the mind: the politics of language in African literature(1986) as a platform to encourage African challenged about their attitude towards Africa and or NJAC. Ngugi wa writers to write in their own language to make their books more meaningful to Africans on the continent. It is not only about writing in one's own language although, that is a positive start. It is about having a core teaching curricula that could be used world-wide. Even if people write in their own indigenous language but continue to see Europe as the solution to their problems-the colonised mind remains untouched. The writer applauds the work of Haki Madibuti and Dr Karenga and Molefi Asante. The African need more people like the above, if we are to be taken seriously. Why are members of NJAC( National Joint Action committee) and their 36 year old organisation in Trinidad, still viewed as not worthy of support from the majority of African-Trinidadians? The slave/colonial mindset, which makes people ridicule members for re-claiming their African heritage via taking on African names. One can often hear African-Trinidadians and other Africans born abroad saying in a most offensive voice, "I am not African" when asked about their identity. Thai is the colonial mindset expressing their ignorance. What do we begin? The logical place for decolonisation to begin is in the home, with parents taking the lead. The early years 0-11 is the crucial time to inculcate the Afrocentric values. It means that, we have to be prepared to build our own nurseries and create our own culturally inclusive and sensitive curricula. The parents must be re-educated. It is almost pointless waiting until a child becomes an adult, when he may or may not be exposed to Pan-Africanism. All the research available would agree that, the pre-natal and early years are the most important educating years. Ideally, the decolonisation ideals should be embedded in the early years curricula, The Community leaders and families should make attempts to discuss post trauma syndrome and it's effects openly and proactively put into place some short term and long term remedies. 3 African American writers who wrote the The Black Parenting Book did not pursue the de-colonisation project in their book either. There are 17 chapters in this book yet, Pan-Africanism and or the issue of the slave/colonial mindset were not addressed in a very active way. There chapters on Family Traditions and Spirituality without making mention of the importance of Kwanzaa. There was a chapter on " Black and Proud" not African and proud. There should have a chapter on how and why Africans came to self hate and hate all things African. Where did it all begin? The book tackled particular parenting approach, which was used by African American parents but, they did not attempt to give the psychological or economic reasons why most African parents worldwide use the authoritarian model rather than the authoritative model. Authoritarian- powerful, assertive/aggressive (verbally or physically adult leads or makes all the decisions, which are imposed on child. May be highly critical. Parents may be likely to use shouting and hitting. Parents may even talk about "I want you to fear me". Authoritative- Parents use reciprocity and a democratic style, which allows child to lead but establishes safe limits and boundaries. Parents are likely to use encouragement, provide choices and highlight consequences and positive feedback and use time-out and put penalities in place, as part of their disciplining package. It might have been helpful to explain why some African parents use the former than the latter? It would have been more useful to write the book in some African languages and use a work -book with exercises to involve all members of the family. This book could be described as the product of a well meaning qualified but, obviously apolitical professionals. The writers tackled all the symptoms but never ventured near the core causes. They missed an opportunity to focus on the link between the type of the society, which produces such parents focusing on a post-colonial/slave/capitalist, racist society such as the USA. Conclusion. The Decolonisation project and treating post trauma syndrome are as necessary to Africans, as oxygen and water are to humankind existence. Neither can be avoided any longer due to it being "too sensitive" an issue. The message to all the Pan-Africanists/Humanist individuals, families and organisations , which are always short of committed, reliable and discipline foot soldiers is this, put some of your efforts and money into the 0-11 years olds and an African Parenting project, based on an Afrocentric model and treatment for psychological trauma and other self-harming behaviour. If any individual/family or organisation is interested ion the guture well being of Africans- the aforementioned approaches are vital. Otherwise, a plethora of colonial minded and dishonest Pastors from diverse Christian sects, the mass-media, fashion, cars and short term attractions and whatever other European cultural left-overs would grab the minds of the majority of Africans. The slave/colonial mind is dangerous to Pan-Africanist and African humanist alike. Those African "kept men" or Europe's trojan horses will continue the pauperization policies of a very rich continent. They will repeat policies and slogans without even analysing them. They will like the major obstacle to progress, changes, self-empowerment and unification of African peoples. Instead of enabling and building capacities and re-skilling people, they will disable, de-skill and pauperize people. The colonial minded knows nothing else. The Europeans using their white skins as authority continue to pamper and encourage their "kept men" to the detriment of the majority of Africans, who continue to suffer and to be killed with the weapons made in the USA/UK/Israel and other European countries. References: Akbar Na'im(1992) Chain and Images of psychological slavery- Winston-Derek, Nashville, TN Blumm W (2003) Rogue State: Chapter 17. Zed Books London UK Brittain V (1998) Death and Dignity: Angola's Civil War. Chapter 2. Pluto Books. London UK Woodson C.G (1937) The Mis-education of the negro. Africa World Press NJ USA Wright B.E (1984) The psychopathic racial personality and other essays. Third World Press Chicago, Ilinois USA more