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Resolved Question: I need a new advertising slogan for some new chemical warfare suits - any suggestions?
I'm involved in the development of some next generation NBC suits and need to market them to the military.
The current British ones cause heat exhaustion in hot weather and the current US ones are too stiff and heavy.
The new ones place the lowest burden on the soldier but still give the highest protection factor.
Not a sexy product, I know but I want to promote them and not use the usual crapppy tag lines used by the current manufacturers like 'nothing comes close' , 'unparelleled protection' etc - they just sound like the title of a Stephen Seagel movie.
Any help appreciated
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