Voting Question: Advertising brand name?

Im doing a project and i have to set up an advertising company and have a name and a slogan for it. could anyone help me think of a name and slogan for a advertising company?My advertising name is "Mega Advertising" what do you think my slogan should be for this advertising company?? more

Resolved Question: Is it illegal to advertise on clouds using a projector?

I.e on a cloudy night project a company logo or slogan onto the clouds a la Batman more

Resolved Question: why do black haircare products look so outdated and tacky?

i used black haircare products and they work for me im just appaled looking at other hair products for caucasian hair types looking more modern and new and ours dosent. its all the same price- ther isnt one cheaper or more expensive... i think its the companies wanting black hair to be down graded and disrepected with the looks of the packaging and ridiculous names like DO GRO and stupid getto slogans that makes us look uneducated i see SOFT SHEEN AND CARASON still advertising shaving power wat the hell is that about ?? and the black products used to be included side by side with all the others , now it has its own isolated section i the stores. same with hispanic products and their packaging. and wooo a black pesident "hes gonna make things beter" NO hes biracial (so am i) and i feel the Black community especailly women have waaays to go and its to start on the most sensitive subject HAIR. more

Resolved Question: company slogan needed. pleeease help.?

the company name is halls interiors and exteriors. We do all resedential home remodeling and maintenance. Were growing and starting to do some formal advertising but i'm clueless in this catagory more

Resolved Question: slogan for advertising?

guys.....I have a construction company and I want some kind of slogan or phrase that I can use for advertising. Please give me some ideas. more

Resolved Question: Using 2010 Camaro for advertisement purposes?

Hey Yahoo! users! How effective do you think it would be to use a 2010 Chevy Camaro for advertisement purposes? My beef with traditional TV commercials is that so many people record shows and fast-forward through commercials, or just change channels when commercials come on. So, companies are spending money on advertisements that aren't even being seen! But what if the advertisement was presented in a way that people *wanted* to look at it, i.e. a flashy car such as a Camaro? I myself always gawk when I see a Camaro on the road or in a parking lot, and as far as I can tell, so does pretty much every other guy (and some girls). To me, it seems like the Camaro would be a perfect means for advertisements. People already look at the car, so painting it in corporate colors and using catchy slogans would expose the company to many people. Plus, the Camaro is cheap (relatively) compared to commercials: 30,000 compared to (potentially) millions. Anyways, that's my thoughts on the matter? What do YOU think? Would using a 2010 Chevy Camaro be a good way to promote a company or advertise specific products? -Akazify more

Resolved Question: what is the best college degree to have if you plan to go in to the creative department of advertising?

i am planning to go into the creative department of advertising like working on a team to create slogans and logos for companies. is it better for me to earn a bachelors degree or a masters degree? thanx in advance :) more

Resolved Question: Need help thinking of a Slogan?

Ok so, for school, I had to think of my own fake company, shop kinda thing. I chose music. And it advertises instruments with strings and the name of it is called 'Strings attached' Now I need to think of a slogan for it but i'm coming up blank. Can anyone think of one? Any ideas would be really helpful =) Thanks more

Resolved Question: Are these personal finance statements true or false?

1) the mls(multiple listing service) is the computer system that contains real estate listing from all realtors. 2) Timeshares are a good investment if you like to go on annual vacations. 3)your salary is the most important motivation for working. 4)collectors can garnish wages without going to court in order to get their money. 5)advertising slogans that have been around for a long time("melt in your mouth, not in your hand") show the consumer that marketing works. 6)when considering your buying motives, ask yourself if you can afford the purchase. 7)you need a credit card in order to rent cars and check into hotels. 8)the difference between saving and investing is the amount of interest you earn on your money. 9)the average mutual fund includes 90-200 companies. 10)Profits that a company distibutes to its shareholders are called dividends. * YOU DONT HAVE TO ANSWER ALL OF THEM BUT PLEASE MAKE SURE THE ANSWERS YOU DO GIVE ARE CORRECT. ANSWERS FROM A TEACHER WOULD BE GREAT! THANKS! more

Voting Question: IN NEED OF A CATCHY SLOGAN THAT HASNT BEEN USED BEFORE!?

For a school project, we are advertising cookies. We are filming a commercial on it and we need a catchy slogan that no one has used before. It needs to be smart and creative. Again, we are advertising our cookies. Company Name: Bam Cookie name: Hamburger Sweet Treat? Need help on the name of the cookie too. It has a cookie on the bottom, a brownie w/ fudge in the center, and another cookie on top. So its kinda like a "hamburger" as me and my friends call it. Anyways, if you could help out that would be great!! (:* The company name is Bam *the cookie name is undecided something like Hamburger Sweet Treat? more

Voting Question: Company name? Taking a poll!?

We are starting a marketing/ advertising company, and are stuck for a name! We want it to be catchy (not boring) but also relevent to what we do. Our company does advertising for small businesses, as well as lead generation. Door-to-door, retail, internet, direct and indirect marketing. We hire only proffessional quality people. Please help! (if you can come up with a catchy slogan it would be awesome as well! thanks! more

Resolved Question: Olympic Charter Violation?

some advise on following issue wanted! Can a friend of mine wear some of accessories which my company produces during the Olympic game in London 2012? 1) we are producing and selling the products, 2) we would like her to advertise our company, 3) she is going to wear our products during the games, 4) we are going to sell those on our official internet site during the games. 5) And we would very much to like use her picture in the Olympic game and the slogan “the earrings which Jennifer wears in Olympic 2012”. Our budget is far low than what official contract with IOC demands. Olympic game is the best opportunity for a promotion though. So if there’s no problem, we would like to execute our project as soon as possible. I would appreciate if you could give us some advise on the subject. ThanxEdit: okay, so she can wear whatever she wants as long as she does not appeal it during the game (I mean during the whole olympic month)? so, what about us? can we advertise ourselves using her name and picture? more

Resolved Question: Slogan/motto for my construction company?

I am trying to come up with a slogan for my company's advertising, we are a construction company in australia that work around the country. My company's name is 'Designati Construction', just 'Designati' for short. Can you come up with some slogans that are special and impressive? Thanks more

Resolved Question: If Jesus returns physically tomorrow would he use a church to promote his cause or a media company?

What advertising concepts or slogans could he use ? This question is asked in fun , please no insulting answers more

Resolved Question: Is this a good advertising slogan for my sanitation company? " Your satisfaction guaranteed or double your?

garbage back." more

Voting Question: Slogan for advertising company?

Can please someone help me with a slogan for a new company. They do mini commercial videos and advertising. But slogan must have word "innovation" in it. I can't think about anything, please! more

Resolved Question: Proposed atheist bus slogans in NZ?

A group promoting atheism has raised thousands of dollars to put advertisements on buses, but the bus company is now refusing to allow them on their vehicles. http://www.zachalexander.com/wp-content/uploads/2009/01/atheist-bus.jpg What do you think about such advertising?For the record, I'm a 'believer', but I won't 'thumbs down' answers just because I don't like them. more

Resolved Question: False Advertising / Testing Whether or Not Slogans are True?

I'm now doing a science project in school where we have to test companies slogans and such to find out if they are actually true, and I'm a bit short on ideas as I can't remember any ads which can be tested. So if anyone has any good ideas about slogans which can objectively be tested, please tell me. Thanks to anyone who answers. more

Voting Question: I need Advertising Slogan help!?

This is for a Log Home Company ad in Duck Hunting / Duck Conservation & Preservation type magazine! Beauty of nature.. Natural.... Energy Efficience.. Beauty... Strength.... Durability... I just want to tie in the ducks somehow... HELP! more

Resolved Question: What are some famous Barbie company slogans or mottos?

Doing a report on Barbie and I get extra credit if I sing the slogans or mention past phrases that Barbie advertised with. If you can think of any let me know! Thanks! more

Voting Question: Need help with a cute veterinary ad slogan...?

I am making a Yellow Page ad for a veterinary hospital in St. Louis. I've exhausted almost every conceivable idea and have finally decided to go for a cute approach. The ad is meant to target women with families between the ages of 25-64. The basic idea that I've been working off of lately involves a cute little girl sleeping with her puppy...a) by her feet b) in her arms c) as her pillow...with respective quotes...a) "a heartbeat at your feet b) "two hearts that beat as one" c) "a place to rest our heads"...I don't want to get too distracted from the point of the ad, which is to advertise a prominent veterinary hospital in the St. Louis area, but I want to create a friendly, heart warming image that draws the target market in and conveys the company's prestige, expertise, care, warmth, and devotion to both the family and their pet(s)...any suggestions would really be appreciated! Thanks! more

Resolved Question: I have some questions about my babysitting job.?

U don't have to awnser all of these (although that would be great!) I am a 13 year old teenager with a 14 year old friend and we are going to start a babysitting company. Our "company's" name is Kare 4 Kids. Our names are Tressa and Mary. 1.) Whats a good price by the hour? 2.) How should i advertise? 3.)What is a cool slogan? 4.)Are there any sites that like have tips on babysitting or something that could help us? Thanks! more

Resolved Question: What are the 'tricks' which retailers and advertising companies use to get us to buy their products?

What 'tricks' do they use in subliminal advertising, music, colour, images, slogans, store layouts, published adverts, position on page, television adverts and such? more

Voting Question: What is a good slogan for a web design Company?

we have a new web design company and were trying to advertise and get a slogan for the company. what are some good ones? more

Resolved Question: What would be a good slogan for this product?

What would be a good slogan for this product? HI This year I'm selling some photo frames for the Christmas Fair and I need to advertise them. So I was thinking, can anyone come up with a good slogan to advertise them. The company name is "PalaceStarz" by the way, Thank you!! Best one gets 10 points!! :D more

Resolved Question: Will the American coward ever grow a set?

What I am going to say applies to all the western world -- but the Yanks populate this board and are the current Empire of our time .... so : Do you pay income tax ? Do you understand what that means or are you too dumb too brainwashed or just to scared to say it out loud ? Income tax came into being as a war measure --- Governments somehow operated without it before but can not operate without it now --- or so they tell us. Income tax --- it is a tax on earnings from labour --- as soon as you say that you admit a portion of the proceeds of your labour is owned by someone else Slavery --- by percentage -- does that suggest maybe someone really does hate you're freedoms but it started long before any 9/11 ever happened Property tax that is levied upon property --- which if unpaid results in eviction from your so called purchased or "owned lands" You are going to pay a % on the property you own for the police the fire dept and other essential services or the State reserves the right to make you homeless -- Anciently when Kings did this the people were horrified -- roofs were burned houses torn down in the Kingdoms of old for non payment of the Kings rent for the lands which HE OWNED and for currency or commodity allowed them to occupy --- In exchange the King provided certain services such as protecting the neighboring King from becoming their new owner ---- Property tax So how much per hour are you worth anyway ? Depending on you're education upbrining and connections you will be worth more or less than the next guy Some services are worth more --- others are unimportant Where we used to live in villages where the welfare of all persons was the concern of the whole -- we tried to make good decisions --- not to limit the choices of another but to offer a helping hand Now the majority live in cities --- no one would ever say anything because the idea of the individual as taught to you by Bearnaise the modern master of adverting in the 20th century used it as a means to sell products by appealing to the unconscious You have likely never heard of this man --- who was hired to sell women cigarettes because the tobacco company was missing half the market without them--- This man launched a campaign selling cigarettes to women as "sexy" which saw cancer rates among women soar -- That is the root of advertising in the 20th century in the western world --- I bet no one ever told you You claim to fight for freedom -- do you even know what it means --- You make claims against others the slave yelling slogans while in chains he says are not there Will the American coward ever grow a set ?I understand -you are scared - YOU know there is a line -- if you do not pay income tax then the police will come to your door and throw you in a cage where absolute cruelty is accepted and encouraged - They will take everything you own put you in a cage and if you are lucky you can get a job for 2 or 3 dollars and hour and likely be so brainwashed as to think you should thank them for the privatize of working - a few bucks at the feeding zoo for the cages animals who are in need of correction The Kings dungeon -- Of course you are scared but do you have to be so brainwashed as to cheer when police beat people at a rally gas them and throw them in cages for just demonstrating without a permit --- -- California for voting the wrong way those stupid liberals -- Isn't it convenient for the state that you now see their actions as just good and always in your best interest How do they differ from the Kings bailiffs and sheriffs? You aren't a brainwashed cult ? Really? more

Resolved Question: "Plastic Fantastic" sports car help?

i need some help with a homework assignment. this is what the assignment sheet says: Plastics are now widely used in the manufacture of car body parts. Plastic parts are easily moulded and cheap to replace. Some companies have developed car bodies made completely of plastic. Your task: Using an A4 sized sheet of paper, draw up an advertising poster for the "Plastic Fantastic" sports car, incorporating your own car design. On your poster, include the following information: - A slogan for your car - Label any special features on your car - A price guide for your car so basically, what i need help with is a slogan and a price guide. how much would a plastic car cost? and what would any special features be? PLEASE HELP!! thankyou in advance for any answers. oh, and by the way, if you have no idea, please don't say so, only answer if you have any idea at all. cheers :D more

Resolved Question: Copyright question: Re-selling t-shirts?

Me and my friend always have little random sayings or cartoons that we pretty much draw all over our shoes, bags, school books etc, but the other day our friend asked us to include his band name in one of them. We're now thinking about putting the slogans on t-shirts and then trying to sell them...advertising for us and them... Also, would we have to contact the company who makes the t-shirts and ask for permission...? As you can tell, we're pretty clueless, neither of us took business studies, and are just filling our lessons with little ideas :) Thanks... more

Resolved Question: What would a good company name be to advertise the Femur and Tibia?

This is just hypothetical and can be a little fun. Also, a slogan would be nice too. more

Resolved Question: What is the first commercial (fast food/junk food) that comes to you?

* name the company, what they advertise, and if you know the logo/slogan please name it. MUST BE FAST FOOD/JUNK FOOD. (it's for a project) i.e. mazda, cars, zoom zoom zoom. more

Resolved Question: What company used this slogan to advertise their product?

"Does She or Doesn't She ?" more

Resolved Question: What would be a good home-based bakery slogan?

My mother is opening a small home-based baking business, selling things such as pound cakes, pies, muffins, some layer cakes. I am in charge of the graphic design/advertising aspect of things, such as business cards and brochures. What would be a good slogan? The name of the company is JES Desserts. more

Resolved Question: Is it difficult to begin atheist/secular advertising campaigns? Are the billboard companies usually resistant?

Can someone tell me where to donate to any of these campaigns? While you are typing feel free to add your suggestions for slogans.... Mine: "Circular reasoning or secular reasoning, you decide." Of course, Voltaire's "Anyone capable of believing absurdities is capable of committing atrocities." more

Resolved Question: i need help with ideas for a perfume slogan?

Im doing a project about advertising and my perfume is called Love Always but i need a slogan and also a company manufacturer name (sorry if i mispelled that) please help me its due tomorrow!!! more

Resolved Question: What degree will I need in university to land me a high paying advertising job?

I have just graduated high school and am exploring the university field. I want to begin a profession in advertisement design. I want to be on a design team for a major company like "Pepsi" or "Mercedes" one day and sketch out creative imaginative ideas for catchy slogans and eye grabbing visual adds. What will I need to get my degree in to insure a good chance of landing a job like this? more

Resolved Question: What would be a clever slogan for a courier company?

I'm seeking something for signage advertising our services.The signage would be fixed to a vehicle. Any ideas would be welcome. We offer an express service for the delivery of parcels,skids,pallets. I want something funny or clever to go with the company name. more

Voting Question: IS ANYONE HERE A MORTGAGE NOTE BROKER AND WHAT IS THE BEST WAY TO ADVERTISE?

I AM A NOTE BROKER AKA MORTGAGE NOTE BROKER I ADVERTISE IN MANY WAYS FROM DECALS ON THE CAR TO CUSTOM CHECKS WITH MY COMPANY NAME AND SLOGAN I KNOW THE MONEY IS OUT THERE I JUST NEED A GOOD AFFECTIVE WAY TO ADVERTISE ANY IDEALS more

Resolved Question: Advertising controversies/battles?

Can you think of any advertising controversy type things where a company used another company's advertising campaign/slogan? more

Voting Question: In need of some creative/advertising slogan help!?

Hey Everyone. I'm in a principals of marketing class where we are creating a new to the world product and marketing plan for this product, although it's not part of the project, our group is looking for some outside help to develop a slogan for our "pretend" advertising campagin. . . Here's a little bit about our product: Does the thought of doing laundry make you drag? If so, Ko-Tag Creations under the direction of (brand name company) is proud to announce a soon to be launched product to make your life laundry free! Voila! is a closet robot and washer/dryer combo that will do everything from pick out your outfit for the day to do all your laundry. We pride ourselves in allowing our voice recognition software and fully “green” aspect in development, to choose your outfit based on your mood while our robot will even wash, dry, and hang all of your clothing in your new closet! Thank you for all the suggestions in advance! more

Resolved Question: How much should I charge for building a website for a small roofing company?

Its a small business in the Silicon Valley area California. It doesnt need to have a lot of information other than pictures. I have to do a bit of creative advertising and marketing like come up with a slogan and sales pitch. Any ideas? more

Resolved Question: I need help with a catchy SLOGAN for advertising my company!!!?

I do seal coating for commercial and residential and I need a catchy slogan to advertise with! We are a paving company, but really want to get our seal coating advertised! Please, Please help me! I'm not good at this! Thank you! more

Resolved Question: I need help with a catchy SLOGAN for Advertising my business!?

I do seal coating for commercial and residential and I need a catchy slogan to advertise with! We are a paving company, but really want to get our seal coating advertised! Please, Please help me! I'm not good at this! Thank you! more

Resolved Question: I need help thinkning of a slogan?

If you were a company trying to advertise grapes, what would you use as a slogan? I can't think of anything. more

Resolved Question: need help thinking of a slogan?

If you were a company trying to advertise grapes, what would you use as a slogan? I can't think of anything. more

Resolved Question: i need to advertise a phone for the elderly.. Help...?

well first of all i need to make up a company, the phone maker, eg, samsung, nokia, lg. something that the elderly will understand, not to complictated, but not too simple. and also i need a logo which goes with the company name. then i need a name for the phone, like theres the LG cookie and the samsung soul, i need the _______ _______ something that elderly people will understand easily something... cosy. i had an idea of making my company name CosyCouch and the log would have been a sofa, but im sure there are better options. i then have to come up with a slogan, whuch fits and elderly persons lifestyle, e.g, Love Your Family, Love Your Phone. something better than that though, then i need an image of an elederly person getting on with their lifestyle with the phone, e.g, a granny and her grandchild sitting down cuddled up wathcing and using the phone, but im sure there are better options. then i have to come up with a copy test to the advert, i have sort of donrthat, but any ideas would be appreiciated. THANK YOU more

Resolved Question: Why is this article a TOS violation? ?

Around the world, atheists hit road to knock down God by Prashant Rao Prashant Rao – Mon Jan 19, 1:07 am ET AFP/File – An artists impression of a London bus with the slogan 'There's probably no God. Stop worrying … LONDON (AFP) – An atheist drive to persuade people that God doesn't exist is catching on in a surprising fashion -- on the sides of buses in a growing number of countries around the world. With the concise message "There's probably no God. Now stop worrying and enjoy your life," the campaign took to the road in Britain this month, while similar drives are underway or planned in Spain, Italy, Canada and Australia. The British campaign was originally floated by comedy writer Ariane Sherine in a newspaper column in June, and is hoping to reach the majority of the country's population in some fashion or another over the next three weeks. "We could never have imagined it would have gotten this big, and we would have raised quite this amount of cash," campaign co-founder Jon Worth, a political blogger and website designer, told AFP. "It's astounding." Sherine wrote her column after advertisements began appearing on central London buses directing passers-by to a website that told those who did not accept Christianity that they would suffer for eternity in hell. Soon after it was published, Worth contacted her asking if he could set up a pledgebank based on her idea, and shortly thereafter, the Atheist Bus Campaign began taking donations, initially hoping to raise 5,500 pounds (6,200 euros, 8,200 dollars). To date, it has raised upwards of 140,000 pounds, enough to pay for advertisements on 800 buses across Britain -- 200 in central London alone -- along with 1,000 posters in London's Underground trains and two video screens in a popular Tube station, all for a full month ending in early February. Unsurprisingly, the campaign has struck a nerve among God-fearing commuters, prompting around 200 complaints to Britain's Advertising Standards Authority (ASA), which regulates commercials here. By way of comparison, the most complaints the ASA has ever received over an advert was 1,600. The watchdog needs just one complaint to investigate an advertisement, which are judged on a variety of factors including harm, offence, taste and deceny as well as factual accuracy, but will wait until next week to decide whether or not to probe the Atheist Bus Campaign's ads. "A few religious people have complained to the ASA, which seems rather odd, as if they (the ASA) will be able to make a judgment about the evidence on that sort of issue," said Peter Cave, chair of the Humanist Philosopher's Group, which advises the British Humanist Association. Along with opposition in Britain, attempts to engineer a similar campaign in Australia have run into obstacles, with the country's biggest outdoor advertising agency APN Outdoor deciding to reject a bid by the Atheist Foundation of Australia for ad space. "Any company really has the right to refuse a service to a customer, but in this instance, you have to wonder," foundation president David Nicholls told the Australian Broadcasting Corporation. Atheists in Italy and Spain, however, have had more success with their attempts. Buses with a similar slogan to the Atheist Bus Campaign's message, translated into Catalan, began appearing on two routes in Barcelona on Monday, with plans to extend the campaign to the rest of the country. In Italy, meanwhile, buses with the slogan "The bad news is that God does not exist. The good news is that we do not need him" will begin traversing the northern Italian city of Genoa on February 4. Here in Britain, apart from opposition from religious groups, some atheists are unhappy with the inclusion of the word "probably", principally added so that it would adhere to British advertising rules. Cave, though not in agreeance with the word's inclusion, noted that the campaign is trying to make a broader point. "I can see no evidence for God just as I can see no evidence for pineapples floating around the moon," he said. "I don't say there probably aren't any pineapples floating around the moon, I just say I know there aren't any pineapples floating around the moon. But, it's a piece of marketing, and I think it's good because it makes people think." http://news.yahoo.com/s/afp/20090119/lf_afp/lifestylebritainreligiontransportatheism;_ylt=Aks_7U2DZt1hoo9IABQYcSU7Xs8F more

Resolved Question: Atheist ads are kicked off the buses in Italy.. ?

Do you think they are trying to insult the Vatican or Roman Catholic Church? A plan to put atheist slogans on buses in Italy has been shot down by the Roman Catholic Church. The campaign, which follows a similar one in Britain, had caused controversy in the deeply Catholic country. The ads read 'The bad news is that God doesn't exist. The good news is that you don't need him' (WHAT MAKES THEM THINK THEY KNOW WHAT PEOPLE DON"T OR DO NEED?) and were to have made their first appearance today in the streets of Genoa The city was targeted because it is home to the head of the Italian Catholic Bishops Conference Cardinal Angelo Bagnasco, an outspoken opponent of artificial insemination and gay marriage. Cardinal Bagnasco was said to be 'furious' about the plans and had his assistants write to the bus company and the advertising firm in charge of the £13,000 campaign to express their opposition. At the last minute the campaign was cancelled. A source said the cardinal was 'delighted'. A spokesman for The Italian Union of Atheists and Rationalist Agnostics, which organised the campaign, said yesterday: 'It appears that buses can carry campaigns for underwear and holidays with no problem but if you ask for space to say God doesn't exist then you are denied.' In Britain, the £140,000 campaign had posters saying: 'There's probably no God. Now stop worrying and enjoy your lifehttp://www.dailymail.co.uk/news/worldnews/article-1121256/Atheist-ads-kicked-buses-Italy.html?ITO=1490 more

Resolved Question: Can someone name me 5 advertising slogans?

And tell me the product of company they belong to? more

Resolved Question: funny slogan translations?

When companies try to sell their products in foreign countries, sometimes their advertising message gets lost in the translation. For example: -PepsiCo ran an ad campaign in Germany featuring the slogan "the come-alive generation". But in the German translation, the slogan means "the arise-from-the-grave generation". German consumers wondered if Pepsi was some kind of zombie drink. -Coca-Cola Co. had to change its name in China in 1986 after it discovered that, when spoken in Chinese, its name meant "bite the wax tadpole" -General Motors Corp. couldn't understand why sales of it's economy car, the Nova, were so bad in Latin America. Finally, GM wised up and realized that in Spanish, "No va" means "no go". i thought these were really funny. does anyone else know of any other slogans that make an odd translation? more

Voting Question: can you please check my english?

can you help me with some words that would make my writing stronger, or correct me if i wrote something wrong. BTW its for a university course (English is not my first language) On Southwest airlines’ website, their winged heart logo appears on many pages, representing three values, love, fun, and freedom. Southwestern airlines took the heart as a reminder of where it first began at Dallas Love File airport using the tag line “Now there’s somebody else up there who loves you.” And later when the company expanded they chose LUV as their symbol. LUV was much more than the company’s ticker symbol or a persistent theme in Southwest’s advertising campaigns. Over the years, LUV grew into Southwest’s code word for treating both employees and customers with dignity and respect, demonstrating and caring, and loving attitude. The word LUV and red hearts commonly appeared on banners and posters at company facilities, as reminders of the empathy that was expected toward customers and other employees. Southwest’s planes were referred to as love birds, drinks became love potions, peanuts were called love bites, drink coupons were love stamps, and tickets were printed on love machines. FUN is the core value of Southwest airlines, which is symbolize by entertainment and humor. Employees at Southwest can use humor, tell jokes, and play games with travelers while they are checking in, or waiting for the flight, or flying on the plan. They also spend fun time out of their work parting, playing games for charity, dressing in customs, and having a good time together as a one big family. Wings on the Southwest’s heart are symbol of FREEDOM, the third value that made the company at the second position in America’s best airlines (Travel and Leisure, 2008). The company’s main goal is to give the freedom for its customers to travel at the lowest costs. “We are a low fare airline by philosophy. When we go into a new market our competitors usually lower their fares. The difference is our fares stay low – whatever and whenever we fly.” Said Gary C. Kelly, Vice President -Finance, Chief Financial Officer. The slogans “Low fares. No hidden fees” and “No fees” are also very frequent lines that appear on the company’s website. They stand for the low cost or no fees services such as, no first class and second class checked bag fees, no phone reservation fees, and no snack fees. THANKS! more