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Resolved Question: Would this make a good advertising campaign, regarding rape?

Or would it be a complete wast of time and money The following pictures shall all have the slogan added "This is what a rapist looks like" http://www.smh.com.au/ffximage/2007/12/20/raymond_cornwall_narrowweb__300x385,0.jpg http://www.gruffy.grkov.com/images/images/nice_lady_body_builder_ugly_woman_funny_picture_funfry_resize.JPG http://img.dailymail.co.uk/i/pix/2007/06_03/MichaelMorganDM0207_228x348.jpg http://static.desktopnexus.com/wallpapers/1428-bigthumbnail.jpg more

Resolved Question: Can someone translate this terms and conditions for me? I no its long, should i agree?

Preamble For the establishment and on-going operation of an online, custom merchandise shop (“Shop”), Spreadshirt, Inc. (“Spreadshirt”) and the party opening, maintaining and/or promoting that shop (the “Shop Owner”) are the contracting parties. § 1 Object of the Agreement (1) The Shop Owner provides in the Shop one or several print designs for products provided by Spreadshirt (“Spreadshirt products”) and/or promotes the Shop, online of offline. In return, the Shop Owner – instead of a fixed remuneration – receives a profit-related, variable commission according to §5 of this agreement resulting from the sale of products via the provided Shop. (2) Shop products are products which are offered for sale through the Shop and are printed with the designs provided by Spreadshirt, the shop owner or the end customer. § 2 Granting of Usage Rights (1) The Shop Owner grants Spreadshirt the right to use the print designs provided according to § 1 (2). This right to use includes, but is not limited to, printing, publishing, reproducing and/or labelling Spreadshirt products with the print design of the Shop Owner and print, publish, reproduce, offer and/or distribute such labeled products (hereafter referred to as “contractual products”) for the purposes of fulfilling the contracted services for a Shop. (2) The granting of usage rights to Spreadshirt according to § 2 (1) takes place non-exclusively and for an unlimited period of time up to the canceling of the agreement by either party according to §11. Any products on order, in the process of manufacturing, or in shipping before such cancellation will continue to be fulfilled. (3) Copyrights or other rights to a print design provided by the Shop Owner remain with the Shop Owner. Spreadshirt is not entitled to distribute designs of the owner either in its own shops, in shops of third parties or via other channels of distribution if the shop owner has not expressly agreed to this. (4) Spreadshirt is allowed to use the Shop Owner’s print design for advertising purposes on Spreadshirt´s website or for other types of advertisement for Spreadshirt. In such cases, Spreadshirt will link all images or advertisements of that design to the Shop of the Shop Owner. § 3 Usage and Third-Party Rights (1) The Shop Owner is solely responsible for the content (in particular print designs, background images, slogans, etc.) uploaded, or otherwise added through the Spreadshirt interface, to the Shop. (2) The Shop Owner guarantees that the content and/or print designs – which he provided for use to Spreadshirt according to these general terms and conditions – was created by him and/or that he is the owner of all usage rights to the content and/or design, in particular rights concerning trademark, copyrights, patents, licenses and or other usage rights. The shop owner guarantees to be the sole and exclusive holder of the usage rights granted to Spreadshirt according to these general terms and conditions. (3) The Shop Owner guarantees that he does not know of any third-party rights which oppose or could oppose the use of the content and/or print design by Spreadshirt according to these general terms and conditions. (4) The Shop Owner assures that all content and print designs uploaded to the Shop are free of third-party rights and that their usage does not infringe upon patents, licenses, trademark rights or other third-party rights. (5) The Shop Owners assures that the respective print design provided for use to Spreadshirt is also in accordance with other statutory regulations, in particular legal regulations concerning protection of minors and does not violate any penal prohibitions. (6) If third parties assert claims due to infringement of their rights resulting from the use of a design of the shop owner, Spreadshirt reserves the right to withhold royalties (commissions) up to the final clarification of the legal dispute. (7) If the design, which was licensed by the shop owners, is wrongfully used or obviously misappropriated, in opinion of Spreadshirt, then the parties will jointly decide on the steps to be taken regarding prosecution. (8) The Shop Owners is not liable for print designs provided by Spreadshirt or provided on a one-off basis by the end customer to the Shop (in particular text personalization). (9) The Shop Owner is obliged to immediately inform Spreadshirt in writing if claims are made against the Shop Owner due to the infringement of third-party rights resulting from the content and/or print designs in the Shop. (10) If third parties assert claims to Spreadshirt due to infringement of their rights, then it is at the sole discretion of Spreadshirt to remove the content and/or print design objected to, partly or completely, from the Shop. § 4 Contact Details and Legal Information (1) The Shop Owner must provide a complete and correct mailing address, as well as all legal information in the “legal information” of his Shop via the provided Shop Administration interface. (2) If the Shop Owner fails to provide complete contact details and legal information, then the products of his shop will not be released for viewing to the end customer and cannot be ordered. (3) Incorrect information in the “legal information” will result in the immediate cancelation of the shop and the withholding of possible existing commissions. § 5 Payment of the Shop Owner (1) The Shop Owner receives a commission for every product, for which he has set a commission, sold in his Shop, excluding returns. (2) The amount of the commission is set by the Shop Owner via the Shop Administration interface for each individual product offered for sale. (3) The product price is the Spreadshirt base price, plus design fees, plus Shop Owner added commission. Spreadshirt reserves the right to change of the base price of Spreadshirt products at any time. (4) Settlement and payment of the commission to the Shop Owner will be made quarterly within 45 days of the end of a calendar quarter. The minimum amount payable is $25.00 USD. If the commission exceeds an amount of $100.00 USD, then the shop owner can request payment at any time, but not more often than once a month. Spreadshirt can decide if payment is made per transfer or cheque. Amounts which lie beneath the minimum amount payable are paid after cancellation of all agreements between Spreadshirt and the Shop Owner regarding the Shop within six months of the cancellation coming into effect, if no new agreement is made by Spreadshirt and the Shop Owner within this period. (5) The Shop Owner is responsible for providing Spreadshirt with his current, required, valid payment details. The Shop Owner will be held liable for providing incorrect payment details. The Shop Owner is also responsible for providing Spreadshirt with his state tax identification number if payment of commissions is made including the statutory sales tax. If no tax number is provided then payment of commissions is made without sales tax. § 6 Embedding of the Partner Shop by the Shop Owner (1) The Shop Owner can publish the Shop on his website; however, there is no obligation to do so. It is published via an electronic reference (“link”) provided by Spreadshirt, which the Shop Owner embeds in his website and which refers to the Shop of the Shop Owner. If it is published, the Shop Owner is committed to include the link generated by Spreadshirt without changes. In particular, the Shop Owner is not permitted to carry out changes which are related to the electronic advertisement linked to the shop or the publishing of general terms and conditions for the end customer. (2) On request, a Shop free of advertisement can be acquired in return for a monthly fee. § 7 Privity of Contract with End Customers; Rights to Change Service (1) Customers purchasing products via the Shop are customers of Spreadshirt. An independent privity of contract is created between customers and Spreadshirt, which is independent of a possible privity of contract between the Shop Owner and the customer who visits the non-shop pages of the Shop Owner. Thus, only the rules, guidelines and business practices of Spreadshirt regarding customer´s orders, customer service and product sales apply to the customer. (2) Spreadshirt can change Shop Administration, shop offerings, product offerings, guidelines, pricing, availability, business operations, and order processing at any time, and temporarily. § 8 Inquiries / Purchase Order Processing (1) Spreadshirt reserves the right to reject inquiries and orders which do not meet the respective requirements set by Spreadshirt. (2) Spreadshirt reserves the right to reject orders from customers who are known for not being credit-worthy or show as being a credit risk. (3) Spreadshirt is responsible for all processing and execution of orders. In this respect, Spreadshirt creates i.e. order forms, books payments, executes cancellation and returns and is responsible for the customer service. § 9 Sales Reports Spreadshirt registers the sales made through the Shop and provides the Shop Owner with a summary of the statistics. Form and content of the statistics can be modified by Spreadshirt at any time. § 10 Restriction of Liability, Exclusion of Liability and Release (1) The Shop Owner is liable towards Spreadshirt for all damages suffered by Spreadshirt resulting from the use of the content and/or print design provided by the Shop Owner according to these general terms and conditions, in particular publishing and reproduction, when this violates third-party rights and/or infringes upon other statutory regulations. (2) This liability of the Shop Owner includes all costs incurred by Spreadshirt in the form of legal costs, as well as any costs and compensation payment which a court may award against Spreadshirt, resulting from the usage of the content and/or print design of the Shop Owner, or in so far as Spreadshirt is included in any settlement. The Shop Owner obligates himself to release Spreadshirt of all aforementioned costs and damage claims. In such cases, Spreadshirt is entitled to receive an advance payment from the Shop Owner to the amount of the estimated defense costs. (3) A liability of Spreadshirt towards the Shop Owner, no matter what the legal grounds is defined as follows: Spreadshirt is liable provided that the Shop Owner proves claims which are based on malice, wilful intent, gross negligence or the breach of contractual duty on the part of Spreadshirt, its executive employees or agents. (4) Spreadshirt’s liability in the case of negligent behaviour, as proven in §10 (3) above, is limited only to foreseeable, direct, consequential damage. § 11 Period of Validity / Cancellation This agreement is considered valid – for an unlimited amount of time – until it is cancelled by either party. Shop Owners cancel a Shop by deactivating it via the Shop Administration provided online by Spreadshirt. Spreadshirt cancels this agreement by notification to the Shop Partner via the email address provided in the Shop Administration. § 12 Modifications of Provisions (1) Spreadshirt will publish any modifications of these general terms and conditions on its website “www.spreadshirt.com”. Shop Owners are bound to any modifications as long as this agreement or parts of it are considered valid. (2) It is agreed that such a change affects neither other rights and duties articled in this agreement. If the shop owner does not agree with a modification made, a cancellation without notice is possible at any time. § 13 Place of Jurisdiction – Place of Fulfillment – Choice of Law (1) Place of fulfillment for all services is the place of business of Spreadshirt in Greensburg, PA. (2) Greensburg, PA is the place of general jurisdiction. (3) If individual provisions of these general terms and conditions are ineffective or against any statutory regulations, the rest of the agreement remains in full effect. version 03/2007 more

Resolved Question: What do you think of the 1000 characters limit?

Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. Global impact McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with American culture and lifestyle, its international business expansion has been termed[by who?] part of Americanization and American cultural imperialism. McDonald's is a perpetual target of various and often conflicting anti-globalization protests worldwide. The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK), "McDo" (in France, Quebec, the Philippines, and the Kansai region of Japan), "Maccer's" (in Ireland), "Maccas" (in New Zealand and Australia) or "de Mac" (in the Netherlands). Thomas Friedman once said that no country with a McDonald's had gone to war with another.[8] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Careful historians point to the 1989 United States invasion of Panama, when NATO bombed Serbia in 1999, and the 2006 Lebanon War as exceptions. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, McDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [9] In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan.[dubious – discuss] CriticismPotted plants at a McDonald's. The company has been a target of criticism practically since its inception. Since the mid-1990s this protest has taken the form of an anti-globalization movement as documented in Naomi Klein's manifesto No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company has used a litigious approach to protecting its business interests. This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel. The trial lasted more than two years. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The British Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case. In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[10] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring. Also in 2004, Morgan Spurlock's documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he had gained 24.5 pounds (11.11 kg), was moody and had less interest in sex. Others have disputed Spurlock's claims (see below). After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Legal challenge over trans fats In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. Because of operational problems, the oil was not changed on time. In the ensuing lawsuits, plaintiffs claimed that McDonald’s didn't do enough to inform the public that the oil was not changed. The bantransfat.com website contains testimonials from people, one claims she thought the oil was low in trans fat, and she said, "that is why I have been eating there every week..." In a settlement agreement, bantransfat.com said "While there is a difference of opinion regarding whether McDonald’s gave effective notice to its customers that the oil was not changed, McDonald’s deserves recognition and credit for having achieved a reduction in the trans fat levels ... and for working diligently over the last two years to test additional cooking oils." Nevertheless, bantransfat.com demanded monetary damages. Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s spend up to $1.5 million to publish notices on the status of its trans fat initiative. McDonald’s will also donate $7 million to the American Heart Association for public education about trans fat. [3]. The settlement also requires some money be paid directly to bantransfat.com. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. Supporters of McDonald's point out that the company is successful because it meets the needs of customers and adapts to its customers wants. In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[11] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [12] In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supply of both coffee beans and milk. UK chief executive Steve Easterbrook said: “British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the conservation group the Rainforest Alliance. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output[13]. In other cases, the firm has shown itself ready to adjust its business practices. When the public became concerned that product packaging was environmentally damaging, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. Super Size Me has been characterized as a non-scientific publicity stunt. The subject of the film consumes massive quantities of McDonald's food, to the point of being sickened by it. Eating on an hourly schedule and, as part of his rules, eating additional quantities each time a McDonald's worker says the word "supersize," the subject gains weight. Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently.Minimize Me Merab Morgan, a North Carolina woman, was even able to lose weight.Woman loses 33 lb on McDonald's diet She claimed that the transparency of nutritional information made it easy to control her daily caloric intake. more

Resolved Question: Some bodies gotta Dew it?

Is this a good advertising slogan for Mountain Dew? And, supposing it is, could I make any money by selling the idea? How would I do this? Could I just send the suggestion in an email to someone in the company's advertising department? Would the fact that I posted it here count as a copyright and proof that I thought of it first? (October 10, 2007), in case they took my idea and actually started using it? Suppose they started using a slight variation, like, "Some bodies got to Dew it"? Would I then be SOL? A few decades ago, companies used to give prizes to housewives who come up with clever advertising slogans. It is even possible for an average person to make any money this way any more? more

Resolved Question: news in the benoit case?

Below is a detailed WWE/Chris Benoit timeline from Saturday to Monday: Saturday, June 23, 2007 Chris Benoit was scheduled to appear at the WWE SmackDown/ ECW live event in Beaumont, Texas 3:30pm A co-worker received a voice message from Benoit. The message from Benoit stated he missed his flight and over slept and would be late to the WWE Live Event. The co-worker called Benoit back, Benoit confirmed everything he said in his voice message and sounded tired and groggy. Benoit then stated, “I love you”. The co-worker stated that it was “out of context.” 3:42pm The same co-worker was concerned with Benoit’s tone and demeanor and called Benoit for a second time. Benoit did not answer the call and the co-worker left a message stating “just call me back.” 3:44pm Benoit called the co-worker back stating he didn’t answer the call because he was on the phone with Delta changing his flight. Benoit stated he had a real stressful day due to Nancy and Daniel being sick with food poisoning. They discussed travel plans for the WWE Tour of Texas with Benoit still sounding groggy at this point according to the co-worker. 4:30pm A co-worker who consistently travels with Benoit, called Benoit from outside Houston airport and Benoit answered. Benoit told the co-worker that Nancy was throwing up blood and that Daniel was also throwing up. Benoit thought they had food poisoning. Benoit stated he changed his flight and he would be arriving into Houston at 6:30pm. Benoit told the co-worker to drive onto the WWE event. 5:35pm Benoit called WWE Talent Relations stating that his son was throwing up and that he and Nancy were in the hospital with their son, and that Benoit would be taking a later flight into Houston, landing late, but would make the WWE live event in Beaumont. 6:10pm A representative of Talent Relations called Benoit. The representative from Talent Relations asked Benoit what time Benoit was getting into Beaumont. Benoit responded he was leaving Atlanta at 9:20pm Eastern time arriving into Houston at 9:24pm Central time. The representative from Talent Relations advised Benoit that it would be too late to make the WWE live event in Beaumont. Benoit apologized citing he had a family emergency. The representative from Talent Relations suggested to Benoit that instead of going to the WWE live event in Beaumont, Benoit should take the flight to Houston, rest up and be ready for the Vengeance Pay-Per-View event. 6:13pm The representative from Talent Relations called Benoit to reconfirm the travel plans with no answer from Benoit. The representative from Talent Relations left a voice message to take the flight and rest up. Sunday, June 24, 2007 Text messages sent to co-workers from Chris Benoit and Nancy Benoit’s cell phones: Text Message 1 Sent to: Two Co-Workers (the same who had verbal correspondence with Benoit the day before) From: Benoit’s cell phone When: 6/24 at 3:53am from Message: C, S. My physical address is 130 Green Meadow Lane. Fayetteville Georgia. 30215 Text Message 2 Sent to: Two Co-Workers (the same who had verbal correspondence with Benoit the day before) From: Benoit’s cell phone When: 6/24 at 3:53am Message: The dogs are in the enclosed pool area. Garage side door is open Text Message 3 Sent to: Two Co-Workers (the same who had verbal correspondence with Benoit the day before) From: Nancy Benoit’s cell phone When: 6/24 at 3:54am Message: C, S. My physical address is 130 Green Meadow Lane. Fayetteville Georgia. 30215 Text Message 4 Sent to: Two Co-Workers (the same who had verbal correspondence with Benoit the day before) From: Nancy Benoit’s cell phone When: 6/24 at 3:55am Message: C, S. My physical address is 130 Green Meadow Lane. Fayetteville Georgia. 30215 Text Message 5 Sent to: A Co-Worker who consistently traveled with Benoit From: Nancy Benoit’s cell phone When: 6/24 at 3:58am Message: My address is 130 Green Meadow Lane. Fayetteville Georgia. 30215 WWE made several attempts to contact Benoit via phone and text messages, as well as, the local hospitals in the Atlanta area. As of 11:00pm Sunday night there was no contact made with Benoit. Monday, June 25, 2007 12:30pm WWE was notified of text messages sent to the two co-workers. 12:45pm WWE contacted the Fayette County Sheriff’s office and requested them to go to Benoit’s residence. 4:00pm WWE received a call from the Fayette County Sheriff’s office, advising that they entered the house of Benoit and found 3 deceased bodies (a male, a female and a child). The Fayette County Sheriff’s office has secured the house as a “major crime scene” and that the Fayette County Sheriff’s Office had no further information. 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Resolved Question: "Church doesn't suck"?

Recently, a church near me has changed their church slogan and put billboards around the city saying "Church doesn't suck". In this advertising, they changed their outreach for people to come to church as they are, and not worry about what they have done in the past. They want to knock down the thoughts that non-christians have about the church, and rather than "doing" church, they want to "be" the church. I am a christian, and dont' think this is a good way to market a church. What do other christians think about this? Article: http://www.churchmarketingsucks.com/archives/2007/03/church_doesnt_s.html more