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Resolved Question: what do you think of my essay?

Right, so i'm 13 and i'm doing my english GCSE a year early. this is my first EVER essay on media and its about two advertisements for two different perfumes found in Bliss Magazine. I know its rubbish, you dont need to tell me that. haha. if you could give me any suggestions on how to improve/constructive critizism/corrections on punctuation etc. pleaaase help me. thank you. SORRY ITS SO LENGTHY.. YOU DONT NEED TO READ IT ALL. THANKS. Following your close study on Bliss, comment on and compare advertisement features within the magazine that you feel are successful The publishers of Bliss magazine obviously have a clear idea of their target audience. Not only do the bright, girly colours and photographs of current and popular celebrities suggest that it is aimed at teenage girls but also the name 'bliss'- meaning extreme happiness, suggests femininity and youth. The magazine is most likely aimed at females in there early adolescent years and possibly even preteens; perhaps with ages varied between twelve and fifteen. They also know that it is important to appeal to the target audience and so have used a wide range of presentational features to ensure this is achievable; some of these include the colour scheme, lay-out, fonts and images. All of the devices used are not only suitable for the Bliss readers, but also for the purpose of the magazine which is to entertain, give advice, advertise and ultimately sell. The content usually includes pages based on celebrity gossip, news, fashion tips, interviews and “problem pages” all of which have been designed for the purpose and target audience. Obviously, their main priority is to sell and so they approach the potential buyer bribing them with a “free gift”. They also design the front cover making sure the expensive price tag is the least eyecatching part and is over-powered by other feautures. Some would say that magazines such as Bliss can be quite misleading because they lure the shopper into buying it and are only interested in the money that they will be receiving. Another way that the company attempts to increase their profits is by advertising. In the December issue of Bliss Magazine that we have previously studied, two similar advertisements are displayed, both of which are trying to appeal to the same target audience as Bliss Magazine itself which is why they have chosen to advertise in this particular area of the media. The first advertisement is for Avril Lavigne’s perfume “Black star”. Already, the name suggests a lot about the product. For example; you would imagine it to be gothic and dark because those are the connotations of the colour black. Despite the gothic style, pink is used in the colour scheme to make sure that it can appeal to more than just one group of people and produce more sales. Pink is also a typical feminine colour and so is suitable for the target audience. The name “black star” contradicts itself because stars are never usually described as black, therefore creating a sense of uniqueness and individuality which is something many teenagers aspire to be. The wording “be your own star”, tells the reader that buying the perfume can help you to become everything you want to be, therefore making it very persuasive. They also do this by styling Avril Lavigne to look like her perfume bottle. She models a short pink dress with finishing touches including a studded belt, fish net tights and a shinny, silver bangle and is posed to look powerful which breaks the weak and innocent stereotype of a typical girl. Similarly, the bottle is pink and shaped like the dress with a black, star shaped lid which reflects the belt that she is wearing. By mirroring the perfume bottle in her clothes and accessories, it suggests to the target audience that by wearing the perfume, they too can be like Avril Lavigne. The second of the two advertisements is about Coleen Rooney’s perfume. It has been styled carefully to look sophisticated and elegant. By using shades of purple rather than pink, it is still able to attract girls but looks more mature and grown up. The advertisement displays a photograph of Coleen, showing her slim, attractive outline and is airbrushed to make her look “perfect”. The contrast of Coleen against outlines of dancers in the background gives the impression of her “standing out”. Like Avril Lavignes perfume, the bottle is very similarly designed to mirror Coleen’s dress. Both Coleen and the bottle are plain black and very graceful. The positioning of the perfume on the advertisement feature stands slightly behind the photograph of Coleen and is larger than her. By doing this, it familiarises the audience with the product so they know what to look for when buying it. Written on the bottle is “Coleen x” in a handwriting style font and a “kiss” symbol to add a personal touch and a sense of trust and sharing. The products that are being advertised are both quite similar, however; although the target audiences a more

Voting Question: English essay... again?

Right, so i've already posted a question about my media essay about two advertisments in Bliss Magazine - Avril Lavigne and Colleen Rooney's perfumes. However, i didn't seem to ask it very well. So here i go again: This is my INTRODUCTION and the start of the body of my essay. I can't use P.E.E because there is very little writing on the advertisements and so i can't quote it very well. If you could give me any help/corrections/ideas it would be very much appreciated. If not, just leave me your thoughts. Thank you. Following your close study on Bliss Magazine, comment on and compare advertisement features which you feel are significant in making it successful. The publishers of Bliss magazine obviously have a clear idea of their target audience. Not only do the bright, girly colours and photographs of current and popular celebrities suggest that it is aimed at teenage girls but also the name 'bliss'- meaning extreme happiness, suggests femininity and youth. The magazine is most likely aimed at females in there early adolescent years and possibly even preteens; perhaps with ages varied between twelve and fifteen. They also obviously know that it is important to appeal to the target audience and so have used a wide range of presentational features to ensure this is achievable; some of these include colour scheme, lay-out, fonts and images. All of the devices used are not only suitable for the Bliss readers but also for the purpose of the magazine which is to entertain, give advice, advertise and ultimately sell. The content usually includes pages based on celebrity gossip, news, fashion tips, interviews and “problem pages” all of which have been designed for the purpose and target audience. Obviously, their main priority is to sell and so they approach the potential buyer bribing them with a “free gift”. They also design the front cover making sure the expensive price tag is the least eyecatching part and is over-powered by other feautures. Some would say that magazines such as Bliss can be quite deceiving because they lure the shopper into buying it and are only interested in the money that they will be receiving. Another way that the company attempts to increase their profits is by advertising. In the December issue of Bliss Magazine, two similar advertisements are displayed that are trying to appeal to the same target audience as Bliss Magazine itself which is why they have chosen to advertise in this particular area of the media. The first advertisement is for Avril Lavigne’s perfume “Black star”. Already, the name suggests a lot about the product. For example; you would imagine it to be gothic and dark because those are the connotations of the colour black. Despite the gothic style, pink is used in the colour scheme so that it can appeal to more than just one group of people. Pink is also a typical feminine colour and so is suitable for the target audience. The name “black star” contradicts itself because stars are never usually described as black, therefore creating a sense of uniqueness and individuality which is something many teenagers aspire to be. The wording “be your own star” tells the reader that buying the perfume can help you to become everything you want to be, making it very persuasive. They also do this by styling Avril Lavigne to look like her perfume bottle. She models a short pink dress with finishing touches including a studded belt, fish net tights and a shinny, silver bangle and is posed to look powerful which breaks the weak and innocent stereotype of a typical girl. Similarly, the bottle is pink and shaped like the dress with a black, star shaped lid which reflects the belt that she is wearing. By mirroring the perfume bottle in the clothes and accessories, it suggests to the target audience that by wearing the perfume, they can be like Avril Lavigne. The second of the two advertisements is about Coleen Rooney’s perfume. It has been styled carefully to look sophisticated and elegant. By using shades of purple rather than pink, it is still able to attract girls but looks more mature and grown up. The advertisement displays a photograph of Coleen, showing her slim, attractive outline and is airbrushed to make her look “perfect”. The contrast of Coleen against outlines of dancers in the background gives the impression of her “standing out”. Like Avril Lavignes perfume, the bottle is very similarly designed to mirror Coleen’s dress. Both are plain black and very graceful. more

Resolved Question: Anybody know what polaris media group is? I see on the net that it's a scam. Any ideas?

They advertise a lot but most people think it's a front for scientology. What do you think?---should I get involved? more

Resolved Question: Do advertisements encourage negative behaviour in children?

Ok. For my Media Studies A Level final exam, i have to carry out a critical research project on a subject area of my choice. I have chosen advertising as it is what i would like to study at university. Negative Behaviour and Children are hard to define. But any insight or useful information you may have, even if its just an opinion, please feel free to comment. This kind of acts as a focus group for one of my research methods. Thanks Jonny :) more

Resolved Question: Recent Headline Pork Product Recall - (Irish Pork - Toxins + Products.?

On a general note could anyone explain why there is a 'D' Type Notice enforced on the Media (presumably by the major chains) as to just how effective a Product recall has been by individual Retailers or indeed what steps are now in place generally to ensure a repeat performance does not occur. We have 'League Tables' for Schools/ GovtDepts/Local Govt. Why not make these Multinationals publish all attributable Data by Group especially as they seem keen to advertise Price comparisons on a knock your nearest Competitor week by week basis. This is not just Salmonella ... This is .............. Salmonella. Any Thoughts? more

Resolved Question: Would you please fill my questionnaire?i only need 20or more people.?

i need you please to answer this questions pretty pretty please, it is for my Business studies coursework, please no harsh comments, thank you, by the way sorry about no boxes and all options all squashed together try and make sense of it, by the way only one option per question, thank you Tacchi Alti This questionnaire was designed to help a new business called ‘Tacchi Alti’ – an Italian shoe store) to meet a standard set by you, the public, for us, meeting these standards will ensure your satisfaction with the business and its product, it is therefore, vital for us and great help if we took less than 3 minutes of your precious time to give your opinion and help us help you, also let us inform you that this is an anonymous questionnaire so your personal information, such as name will not be taken. The following questions are about opinions on shoes. 1.Have you ever considered/ bought Italian shoes? Yes No 2.If yes what were your views on them Positive Negative Indifferent 3.Do you think that Eltham needs a new Italian Shoe Store? Yes Don’t Know No The following questions are about your shopping habits, when you buy clothes and shoes 4.If an Italian shoe store opened, how often would you go? Weekly 2-3 Times a Week Monthly Less Frequent than Monthly 2-3 Times a Month 5.How much money would you spend on a pair of Italian shoes? £0 - £20 £21 - £40 £41 – £60 £61 - £80 £81 and over Please Turn Over The following and concluding questions are questions regarding your personal information; however your identity isn’t going to be needed. 6.Specify your gender Female Male 7.Specify your age group 15-25 26-35 36-45 46- 55 55 and over 8. What sort advertising media would most attract your attention? Newspaper Television Internet pop-ups Magazine Leaflets 9.Indicate what sort of promotions would encourage you to visit an Italian shoe store Buy a pair, get second half price , 30% off if you buy 3 pairs of shoes Buy now, and get 30 days to pay , 15% off all shoes Thank you so very much for completing this questionnaire. Your help is very much appreciated. ignore the eltham, and change it your local highstreet, shops more

Resolved Question: Ladies Launching a new alcoholic drink! What would you like?

I am involved in launching a new alcoholic drink. They are designing it for women 18-30 (BC1 is the marketing grouping) This is a time rich group with medium disposable income. I thought about taking the unusual step of just asking my fellow girls what they would like to see. What would attract you to it? Would you like free samples? Would you like to see the Sex in the City girls advertising it? Over to you : ) more

Resolved Question: dodgy websites?

i know someone, who has opened a psychic website, asking for psychics to join on vigil, advertising that she is a medium and apparently offering to do tarot reading for £35, to join the group it costs £10, she is no more psychic than my dog, is there any where i can report the site and the fact that she is lying, and making money over false pretences. Its just that someone who really does have the ability may fall for her scam, and she could mess about with peoples lives giving them false readings or hopes more

Resolved Question: Why are parents so scared to think outside the boxes?

I have no faith in the British state education system. And slowly but surely getting more disillusioned by mainstream nursery too. Then I discovered some are trying to set up a Steiner school in my town. Now I have changed my daughter's nursery days so she can attend the Steiner Kindergarden group. She knows it as teacher playgroup where she gets to play outside when it rains. They are not allowed to play in the rain proper at her nursery. No idea why, other than probably some ridiculous PC health & safety rule. Speaking to the mum of a girl my daughter gets on really well with I mentioned I was putting mine into Steiner Kindergarden and her reply was that it was a brave thing to do. My view though is that looking at my local schools i would rather my daughter doesn't get corrupted to the bone by the advertising world and media before the age of 10. I think the other mum braver for sending her daughter old into mainstream education at the tender age of 4. Your opinion?Steiner Waldorf ... 'The Steiner Waldorf Schools Fellowship (SWSF) represents 31 Steiner schools, 56 Early Years settings, and six Steiner Teacher training courses in the UK and Ireland. It is the home of the European Council for Steiner Education bringing together some 550 schools in 20 countries and it is a partner in the Alliance for Childhood. There are over 880 schools, 1500 Early Years settings and 60 Teacher Training centres worldwide. A Children enter the kindergarten between the ages of three and six. Group sizes vary. Traditionally, five morning sessions per week are offered, each session lasting for approximately four and a half hours. Children take up provision according to age and need. Increasingly providers are exploring the need for a wider early years provision with Waldorf nurseries and all day Kindergarten. A fine and flexible balance has to be maintained between parental needs and what is healthy for the young child.'http://www.steinerwaldorf.org.uk/earlyyears.htmKali: I'm not offended by what she said. more baffled. It was said in admiration so it really was taken as a compliment. I don't take them lightly. Was never thought how to by my own parents you see? more

Resolved Question: If I wanted to market a product to single, well-educated, wealthy 21-29 year old British women where would I..

Where does this sort of demographic group congregate in large numbers? If the market research shows that our product sells especially well to single, young (21-29), well-educated British women (University Graduates + Public School educations), from well-heeled backgrounds, what environments and which type of locales should we concentrate the heaviest advertising? Where does this demographic group congregate in large numbers so they are sure to be reached with advertising? What type of businesses does this demographic element have contact with more so than other groups? What type of neighbourhoods would this demographic reide in, and where would they work? Which media outlets would they prefer? What type of pubs, restaurants, etc., would this group be found in within most British cities? Believe it or not, I'm told this is one of the more difficult demographic groups to reach because they are seen as fickle consumers. Any help would be appreciated. Thanks! more

Resolved Question: If I wanted to market a product to single, well-educated, wealthy 21-29 year old British women where would I..

Where does this sort of demographic group congregate in large numbers? If the market research shows that our product sells especially well to single, young (21-29), well-educated British women (University Graduates + Public School educations), from well-heeled backgrounds, what environments and which type of locales should we concentrate the heaviest advertising? Where does this demographic group congregate in large numbers so they are sure to be reached with advertising? What type of businesses does this demographic element have contact with more so than other groups? What type of neighbourhoods would this demographic reide in, and where would they work? Which media outlets would they prefer? What type of pubs, restaurants, etc., would this group be found in within most British cities? Believe it or not, I'm told this is one of the more difficult demographic groups to reach because they are seen as fickle consumers. Any help would be appreciated. Thanks! more

Resolved Question: I'm now redundant - how long do I have to wait before taking a job for different brand in same company?

I've been made redundant. I work for a global media group who own many high profile brands. I have applied via a newspaper advert for a couple of jobs in different brands under this umbrella of companies. These vacancies are also advertised on the media groups website. HR says that anyone who goes via them to get one of these jobs will lose redundancy money. A) I f I go via the newspaper advert will I still lose redundancy money or be seen as external candidate? B) Is there a statuatory period of time I have to wait until I can still start with the other brand in same media group and not lose my redundancy money? There must be a way around this. more
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